What Is Podcasting?

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http://mrc.fm/podcasting What is podcasting? An introduction to podcasting with Mike Russell from Music Radio Creative. This was a presentation by Mike Russell at the British Voice Association "Voice and Podcasting" day on Sunday 12th May 2013 in London.

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What Is Podcasting?

  1. 1. What is podcasting?An introduction to podcasting with Mike Russell
  2. 2. Podcasting Introduction
  3. 3. Who is Mike Russell?Mike runs an audio branding company with his wife Izabela.Im a podcaster. My show about radio and jingles ranks highly inbusiness and tech with around 5,000 uniques downloads per month.My background is in radio. I started when I was 13 years old.I became a voice artist and started my online business in 2004.Last year we worked on 1,743 audio branding projects with clients in 77countries. A good proportion of which were podcasters.
  4. 4. Podcasting is...First and foremost is an exciting new way to get heard by many.A series of media files (audio or video) uploaded to the Internet.Listeners can subscribe using a "podcatcher"."ONLINE PRE RECORDED RADIO PROGRAMME OVER THE INTERNET"- SHAE SPENCER MANAGEMENT LLC"ONLINE RADIO IS BOOMING THANKS TO IPODS, CHEAP AUDIO SOFTWARE AND WEBLOGS”- BEN HAMMERSLEY, GUARDIAN NEWSPAPER
  5. 5. Why Start a Podcast?Number of UK smartphone owners is rapidly growing.Technology allows easy access to podcasts on the go or at home.Podcasting is personal and on demand.A great marketing device for your business.Creates a direct connection between you and your ideal listener.SOURCE: Ofcom Communications Market Report 201239%
  6. 6. Podcast Listeners By Device37%30%18%9%3%3%Desktop Apps Smartphone Web Tablets Mobile Apps Smart TVsSOURCE: RawVoice Podcast Statistics Media Consumption Insights Series
  7. 7. PODCASTING TOPICSYOU CAN START A PODCAST ABOUT ANY SUBJECT YOU LIKE... THE MORE NICHE THE BETTER!
  8. 8. Where is Podcasting Right Now?Awareness of podcasting is still relatively low but growing.Number of videos online: 2.8 billion (YouTube)Number of blogs online: 25 million (Tumblr, Wordpress and Weebly)Number of podcasts online: 90,000 (iTunes)Successful podcasters predict 2013 will be the year of podcasting."PODCASTING, BAR NOTHING IN OUR STUDY, IS THE HOTTEST THING IN 2013. PERIOD!"- MICHAEL STELZNER, SOCIALMEDIAEXAMINER.COM
  9. 9. Awareness of Podcasting4041.54344.5462009 2010 2011 2012SOURCE: The State of the News Media 2013
  10. 10. How Can Podcasting Help You?Value of a podcast lead is extremely high*.New medium to reach an audience you wouldnt otherwise access.Develop a personal connection with like minded people in your industry.You can access experts you would never have thought possible.Work is done once and always available.SOURCE: Marketing Sherpa
  11. 11. How to Start a PodcastPassion.Internet connected device.Microphone.Recording software.Hosting.
  12. 12. Editing a Podcast
  13. 13. PODCAST EDITING SOFTWAREAUDACITY ADOBE AUDITION
  14. 14. Getting Started with AudacityDownload Audacity free from audacity.sourceforge.netInstall on Windows, Mac or Linux and launch.
  15. 15. Recording aPodcast in AudacityStart by hitting the red record button.Check your levels are not peaking.Begin recording your podcast!
  16. 16. Editing a Podcastin AudacityHighlight any section of your audio.Hit the delete key to erase the audio.
  17. 17. Audacity Audio Editing ToolsSelection toolEnvelope toolDraw toolZoom toolTime Shift toolMulti-Tool mode
  18. 18. Saving a Podcastin AudacitySelect ‘Export’ in the file menu.Choose ‘MP3 files’ as the format.Click ‘Options’ to check settings.
  19. 19. Learn AudacityThere is a great resource online if youd like to learn about Audacity.theaudacitytopodcast.comDaniel J. Lewis
  20. 20. Hosting a Podcast
  21. 21. Free PodcastHostingArchive.org Community AudioSpreaker.com
  22. 22. Paid PodcastHostingLibsynBlubrry
  23. 23. HOW TO TAG AN MP3 FILEUSE ITUNES OR ID3 EDITOR TO ADD DETAILED INFORMATION
  24. 24. A Podcast WebsiteYour podcast must have a home on the web.Get web hosting from Bluehost.Install publishing platform Wordpress.Use a professional theme like Genesis.
  25. 25. Wordpress Plugins for PodcastingBlubrry PowerPress.Publish and syndicate.Buttons!Use buttons to get more listeners.
  26. 26. How to Upload Your PodcastLogin to your media host.Click to upload your file.Publish the media URL to your website.It’s that simple!
  27. 27. Podcast Promotion TacticsCross promote with others in your niche.Invite interesting guests on who will share your podcast.Use social media to reach your friends and their friends.Submit to online podcast directories.SOURCE: School of Podcasting
  28. 28. Podcast DirectoriesiTunesStitcherZuneBlackberryMiroBlubrrySOURCE: The Audacity to Podcast
  29. 29. Podcast Examples
  30. 30. PODCAST ARTWORKGET PROFESSIONAL PODCAST ARTWORK DESIGNEDBAD GOOD
  31. 31. Podcast DescriptionsMake sure you describe what your podcast is about and who it’s for.Podcast descriptions start with a good title.Use popular keywords in your description.Add popular keywords after your podcast title.
  32. 32. GOOD PODCAST DESCRIPTIONSPLENTY OF DESCRIPTIVE TEXT
  33. 33. BAD PODCAST DESCRIPTIONSNOTHING!BLANK
  34. 34. Podcast IntrosWithin 30 seconds you should sell your podcast.Good well scripted and produced intro will give you an edge.Use royalty free music and a voice over.Make sure you mention who the podcast is for at the start.
  35. 35. Podcast Show NotesYou should write up show notes to each episode.Show notes help Google to ‘see’ your podcast.This will help your podcast website get found in search results.Make sure you link to any websites or resources you mention.
  36. 36. Podcast ContentGet started write 10 ideas of topics you could talk about.Do think of a topic for each episode and plan.Dont ramble in a podcast. Prepare what you’ll talk about.Don’t create an exact script. You must sound natural.
  37. 37. Podcasting Equipment
  38. 38. Podcast MicrophonesConsider room acoustics when choosing a microphone.Choose a microphone within your budget.Invest money into your microphone.Avoid cheap headsets and go as professional as possible.
  39. 39. The Best PodcastMicrophoneHeil PR-40Rode PodcasterAudio Technica ATR2100Shure SM58SOURCE: Jontus Media
  40. 40. Setting up a Podcast MicrophoneUSB microphones are easiest - plug and play.Microphones with XLR leads require a mixer or audio interface.You may need phantom power for some microphones.Get a microphone tripod or boom arm.SOURCE: The Podcasters’ Studio
  41. 41. PodcastEquipmentHeadphones, portable recorder, mixingdesk, microphone pop shield, cables.SOURCE: Podcast Answer Man
  42. 42. Acoustics for PodcastingMany podcasts dont have professional studio.People buy personality more than anything else.Ensure you get the best quality audio by selecting the right microphone.Try to find a quiet area in your home or office.
  43. 43. Podcast Audio QualityAudio quality is second most important thing.Content is king.Get your audio sounding right to keep listeners.You can always post process your podcast.
  44. 44. Taking Your Podcast To The Next Level
  45. 45. Take a PodcastingCoursePodcastingAtoZ.comSave $100 with coupon code ‘mrc’
  46. 46. Watch PodcastTutorialsJoin The School of Podcastingschoolofpodcasting.com
  47. 47. Podcast Audio Brandingmusicradiocreative.com
  48. 48. CONSIDER VIDEO PODCASTINGYOUTUBE.COM/THEPODCASTERSSTUDIO
  49. 49. PODCASTS ABOUT PODCASTINGTUNE INTO THESE PODCASTS FOR MORE!
  50. 50. More About PodcastingFind everything at mrc.fm/podcasting

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