Top Ten Teams UsingSocial Media Right!By: Michael Harper
#1 Los AngelesLakersFacebook: 16,400,445 likesTwitter: 3,169,966 followersInstagram: 742,883 followers
Los Angeles LakersThe Lakers are the biggest team right now in social media.They have used almost all of the different social media tollsthat are out there and they use them really well. Theresults can be seen by seeing how many people they havefollowing them on each one of their accounts. Theyregularly post and keep their fans up to date on the teamand events that are going to be taken place. Their accountsreally bring the fans into the teams life and lets them seesome things that they would not see without social media.
#2 San FranciscoGiantsFacebook: 1,697,472 likesTwitter: 436,891 followersInstagram: 261,904 followersSocial Media Cafe
San Francisco GiantsThe Giants had a very big impact in last years MLB playoffswith their social media accounts. They really took in toaccount the way that fans watch games and want to interatwith the team through the internet and social media. Thisseason they were the first professional sports team to openwhat they call a “social media cafe” at their ballpark for thefans. The Giants as a organization have really began tounderstand the way that the sport is going and the way toget new fans in the future. That is why they are numbertwo on the list.
#3 Los Angeles KingsFacebook: 361,790 likesTwitter: 242,836 followersInstagram: 78,752 followers
Los Angeles KingsThe Kings are a team playing a unlikely sport in LosAngeles. Teams in warmer climates like Florida and LA havea hard time getting people to their games because hockey isa winter sport. The kings have taken it upon themselves touse tools such as Twitter and Facebook to bring more fansin and get their teams brand out there. They realized thatthey are competing with other huge team in their marketlike the Los Angeles lakers and Los Angeles Dodgers sothey need to use these free tools efficiently. During lastyears playoff run they were one of the best teams withtheir social media accounts. They used it very well and evenpoked fun at some other teams and celebrities. That is whythey are number three on the list.
Manchester CityFootball ClubIn Europe soccer is a huge sport and a very big market toget into. Manchester City brings their fans inside theirworld through social media. They have a very large fanfollowing and it shows on their accounts. They keep on topof the changing social media tools and regularlycommunicate with their fans all over the world. They usethe free sites to communicate with fans in differentcountries and update them on the games and the team.That is why they are number four on the list.
#5 Boston CelticsFacebook: 6,933,228 likesTwitter: 1,135,719 followersInstagram: 443,037 followers
Boston CelticsThe Boston Celtics are known for their social mediaaccounts. They use them all really well but the best one istheir Instagram account. They were one of the first teamsto get an Instagram account and are one of the bestprofessional teams using it today. They use it to bring theirfans into their players lives and the pre and post gameactivites that go on. During the season they are using it themost of any team and they connect it between their otheraccounts as well. For a team that does not have world widestatus like the Lakers they have a lot of followers on theiraccounts. This is why they are number five on the list.
Miami HeatThe Heat have grown in popularity in the last couple yearsand it has to do with their social media. They have usedtheir social media accounts very well and stayed on top ofmany trends that are happening. They connect all of theirbig star players to the teams account and their fan base justkeeps getting bigger. They hold a lot of different contestson their Twitter pages for their fans and really stay on topof them. When the trend of “The Harlem Shake” came outthe Heat decided to make their own video and used theirsocial media accounts to promote it. That is why they arenumber six on the list.
#7 St. LouisCardinalsFacebook: 1,404,364 likesTwitter: 303,453 followersInstagram: 38,663 followers
St. Louis CardinalsMajor League Baseball teams already have big fan basesbecause it is Americans past time. The St. Louis Cardinalstake it to another level with how they show theirappreciation to their fans. They use their social media toolsto get many different messages to their fans. They have agreat following on all of their sites with over one millionfollowers on Facebook. They have some interesting eventsthat they put out through Twitter and Facebook like theirsocial media night. The Cardinals use Twitter a lot to gettheir information out to the fans and they also connecttheir accounts together really well. This is why they arenumber seven on the list.
#8 New York GiantsFacebook: 2,671,657 likesTwitter: 461,602 followersInstagram: 24,544 followers
NewYork GiantsThe New York sports market is really competitive withhaving two MLB teams, two NBA teams, three NHL teams,and two NFL teams all in the area. The New York Giantsdo a really great job using their resources like their socialmedia accounts to bring more attention to their team. Theyhave many followers on every site and stay up to date withtheir fans by providing them with regular information. Theytweet many times during the day and even in the off seasonwith not many teams do. They are number eight on the listof teams.
#9 New Jersey DevilsFacebook: 334,970 likesTwitter: 142,145 followersInstagram:17,016 followers
New Jersey DevilsThe Devils were one of the first teams in professionalsports to open a digital command centre at their rink. Theyalso won two awards for the use of their social media in2011 from Bulldog Awards. The Devils being a team thatsometimes struggles to bring fans to the games had to finda different way to get their messages to their fans. They usetheir social media very well and their followers arebeginning to grow over time. That is why they are numbernine on the list.
#10 Toronto BlueJaysFacebook: 525,788 likesTwitter: 289,851 followersInstagram: 35,264 followers#LoveThisTeam
Toronto Blue JaysThe Toronto Blue Jays are Canada’s on professionalbaseball ball team in the MLB. This means that they have ahuge market that they can take advantage of. This pastseason I have really noticed the organization focusing moreon their social media and connecting with their fans. Theyhave started a new hashtag #LoveThisTeam that has takenoff. They have used it in all of the right ways and gainedmany more followers because of it. They use their accountsvery well by updating their fans on the team and give realtime stats on their Twitter account. They will have greatsuccess from their social media and that is why they arenumber ten on the list.
Other Sources:•2013 Social Media Icon Awards: Best Social Media Team | PR NewsPR News.(n.d.). PR News - PR, Public Relations, Media Relations, Communications, Marketing, PJobs and PR Industry Events and NewsPR News | For Smart Communicators. RetrievedJune 23, 2013, fromhttp://www.prnewsonline.com/free/2013/04/17/2013-social-media-icon-awards-best-•Laird, S. (n.d.). How the L.A. Kings Are Redefining Sports Social Media. MashableRetrieved June 23, 2013, from http://mashable.com/2012/05/30/kings-social-media/•Pro sports teams building championship social media campaigns | Mainstreethost Search Marketing blog. (n.d.). MainstreethostBlog | Covering SEO, Inbound Marketing, Social Media, Content Marketing & More.Retrieved June 23, 2013, from http://blog.mainstreethost.com/if-pro-sports-teamswere-consumer-brands-on-social-media#.UcYIABYmzS9•the score. (n.d.). the score. Retrieved June 22, 2013, from www.thescore.ie/san-francisco-giants-open-a-social-media-cafe-whatever-that-is-956264-Jun2013/
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