Aggieland Cycling

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Aggieland Cycling

  1. 1. GREA GR T BIKES EAT SERVICE aggieland cycling brand book
  2. 2. company overview Aggieland Cycling is a local bike shop located in College Station, Texas. Serving the Aggieland community for many years, they are focused on making any and all of your cycling dreams come true. Taking pride in serving the Bryan/College Station area, their prices are reasonable and atmosphere is enjoyable. With a large variety of cycling equipment, accessories, and services, Aggieland Cycling is a one stop shop for all your cycling needs. Whether youʼre a seasoned veteran or just fresh off your training wheels, this shop is for everyone. Great bikes. Great service. Aggieland Cycling.
  3. 3. concept summary My design concept was to create a brand that paid homage to classic bike shops while keeping a modern feel. Combining elements from different bike parts and racing jerseys, I tried capturing the motion and excitement of the sport. With all the high quality products that the shop carries, itʼs time that the brand was of the same caliber.
  4. 4. mood board
  5. 5. logo inspiration
  6. 6. logo sketches
  7. 7. digital drafts GRE s, Great Se AT BIKES GRE AT SERVIC RE E S TATION ,T E e rv ic Bike LLEG X at CO RV IC ,T AT BIKE GR S, GREAT EAT SE BIKES CE e Station G G re lleg X Co E GREAT SER VI G K T BI REA GREA g r e a t b i r eesa g r baitkse r v. i c e g k , t e es great service. est GREA GR GR ea s, gr v t ser 1984 T BIKES EAT SERVICE GREA e t bik grea GREA GR T BIKES EAT SERVICE GREA GR GR ER AT S T BIKES EAT SERVICE GREA GR GR T BIKES EAT SERVICE GREA T BIKES EAT SERVICE GRE ice T BIKES EAT SERVICE ES, T BIKES EAT SERVICE VIC E
  8. 8. final logo GREA GR T BIKES EAT SERVICE colors PANTONE 4975 C PANTONE 7527 C GREA GR T BIKES EAT SERVICE
  9. 9. type primary franchise bold ABCDEFGHIJKLNMOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890&?! secondary Wisdom Script AI ABCDEFGHIJKLNMOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890&?!
  10. 10. ads My design concept for this series of ads was to create a very strong image that would grab the viewerʼs eye when flipping through a magazine. I also wanted to create an image that would not only be comprised of bike elements, but be relatable to the audience. Being that the ads would be in the local magazine, creating classic A&M images would be easily recognized by the general public.
  11. 11. stationary GREA GR T BIKES EAT SERVIC E GREA T BIKES Mike Denman GR EAT SERVICE 817 Texas Ave. College Station, TX 77840 979.696.9490 www.aggieland-cycling.com GREA GR T BIKES EAT SERVIC E 817 Texas Ave. College Station, TX 77840 Aggieland Cycling 817 Texas Ave. College Station, TX, 77840 979.696.9490 www.aggieland-cycling.com
  12. 12. van
  13. 13. cap
  14. 14. collateral
  15. 15. website

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