Fitness Money Episode 1 - Logan's Back Story

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Welcome to the first episode of Fitness Money Podcast. In this episode Logan Christopher and Tyler Bramlett talk about Logan's back story and how he managed to reach that magical $10,000 per month figure.

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Fitness Money Episode 1 - Logan's Back Story

  1. 1. Fitness Money Podcast Episode 1 Logan’s Back Story Get this podcast on iTunes at: http://itunes.apple.com/au/podcast/fitness-money-podcast-podcasts/id584443274Welcome to the Fitness Money Podcast brought to you by Fitness Money.com. In this podcast, LoganChristopher and Tyler Bramlett teach you the step by step ways to make more money in your FitnessBusiness. Let’s take it on a word for this episode of the Fitness Money PodcastTyler: Hey everybody, it’s Tyler and Logan here. We’re here today with Episode #1 of the Fitness MoneyPodcast. Logan, how’s it going?Logan: It’s going good. I’m ready to kick start this thing.Tyler: Yes. It’s going to be fun. So we wanted to kind of share with you guys today a little bit about whywe started this podcast and what you guys can expect to see over the next few months and hopefullyover the next few years.Copyright © 2013 FitnessMoney.com All Rights Reserved
  2. 2. Logan: Yeah. It should be a lot of fun. Just by doing this, I think we’re going to learn a lot from eachother. We’re, of course, going to be spreading it out. Everyone is going to be able to listen in for free,the big old charge of zero dollars for this podcast. We’ll be giving high quality information. It should be alot of fun.Tyler: Yes, absolutely. We’re expecting to become millionaires off that zero fee right there. The reasonwhy we started the Fitness Money Podcast and we’ll just shorten it up to Fit Money Podcast is becausewe’re frustrated with seeing a lot of our friends who are in the fitness fields and the personal trainingfields and they’re just struggling to get by. They’re living paycheck to paycheck. There’s a better way.There are a lot of easier ways to make money online and Logan and I have both proved it, each makingmultiple six figures in the fitness industries. We want to teach you guys how to do that, too, how tobuild your business,Tyler: And not just online too. You’ve done it quite a bit more than I have but in the offline world just bytaking similar tactics, in many cases the same tactics, leveraging online stuff for the brick and mortarpersonal training hands on business, you can become very successful by doing that.Logan: Yeah, absolutely. If all you did was just get your clients on autopilot, you raised your fees, anddecreased the amount of time you spent actually training them, instantly you make more money. Thereare a million tricks we’re going to share with you guys about making more money with your privateclients, making more money with boot camps, and making more money online. It’s going to be a funpodcast to be a part of.Tyler: Yes I guess we should speak a little bit on—we’re going to go on our back stories here—why weare qualified to do this. Like you said, we both run over a six-figure business at this point. It wasn’talways that way. We certainly didn’t start out this good. It took some time, some learning, and a lot ofmoney spending that on education in order to get to this point.Logan: So where do you want to start?Tyler: All right. Let’s take it away. Let’s just kind a lead in Logan, why don’t you share your story? I’ll justkind of moderate and throw in some, “Remember that story” and “Tell them about this kind of things”while we go. Why don’t you share to our listeners why you’re qualified to help people learn to makemore money in the fitness industry?Logan: Okay. Well, currently I have too many websites to count that sell mostly books and DVDs. Iprimarily focus on the online realm, teaching people through those courses as well as partnering withother people. I’ve got different side projects going on all the time but through all these courses, I havemarketed and taught people all across the world. I’d say full on a third of my customers are from outsideof the US so not only am I not just focused on the Santa Cruz, California market but I’m not even tryingto stay within the U.S. itself.But it didn’t start this way. In fact, first when I was going to get started I formed my personal trainingbusiness with a faulty belief that if you build it, they will come. That does not work at all. It literally tookCopyright © 2013 FitnessMoney.com All Rights Reserved
  3. 3. me something like six months to get my first client, I’m kind of ashamed to admit. It was though,thankfully once I started the business and realized that no, they don’t just start showing up at your door—I didn’t even have a place of business. I was doing in-home and part-training and that sort of thing, sothey didn’t even have a place to show up at the door—but by starting that and realizing that it wasn’tworking at all, that’s when I started learning how to actually go out there and start marking yourself.Still, it was a long slow process.From there, I got a few clients and at the same time, I was observing all these other people whom I wasbuying products from, books and courses online. I was like, “If they’re doing it, why can’t I?” So I gotstarted and I’ve launched my first product online at a site called LostArtofHandBalancing.com with anold public domain book on hand-balancing which is not your biggest market in the world, people thatwant to learn how to do handstands, but there was something to get started. From there, it just keptgrowing.Tyler: For those of you guys who don’t know out there, a public domain product means Logan didn’teven create the program. Public domain basically means it’s a book or some sort of informationalproduct you’re legally allowed to reprint and distribute and make money off of.Logan: You can use any way you want. In the future, I think it would be a good idea to get an entirepodcast on that because I’m not sure I would have started my business. It definitely would have beenmuch later without the public domain and I’ve really grown in my business a lot off of that stuff. So itwouldn’t be the same without it. It’s really the quick start and the easiest way to get started.Tyler: Yes. It could be the easiest way to get started. If you don’t have a big idea already, you can justtake somebody else’s big idea from a hundred years ago and just start building your business aroundthat.Logan: Yes. I mean like I said, I don’t want to get all on the public domain but those people spent all theirtime writing great books which really have stood the test of time. Why not use their knowledge? You’rehelping them out and spreading their word. Help yourself out, too.Tyler: Sure. So Logan, since I know you so well, why don’t you share with these guys what you weredoing? What job did you have when you first started your internet company?Logan: I was working at a natural food store by the name of Staff of Life working as a stocker. I hadworked my way up from bagger. I didn’t want to be a cashier but I worked my way up to the pointwhere I was actually buying the different products within the store but I was making a grand total of $12an hour. So even as a personal trainer, like my first client, I was charging $25 an hour. I was still stokedon that because I was making a whole lot more plus it was cash on hand so it was nice right there. Fromthat job, because I didn’t have a family or a house to support, it didn’t take too long with the onlinebusiness to have money coming in from that to surpass that $12-an-hour job.Tyler: Yeah. Nowadays, I’m sure you could probably just make money online in a few days if you wantedto, right?Copyright © 2013 FitnessMoney.com All Rights Reserved
  4. 4. Logan: Absolutely. If I needed to start over, I have all the knowledge on what to do. Even if I didn’t havea list or anything, there will be ways to do it.Tyler: Sure. So how long did it take you to make your first $5000-month online.Logan: First $5000-month online was, I think, one year after I launched that first product. The firstproduct I was selling for, I think, $39, maybe $39.95, and that sold out. I’d sold over a thousand bucksthe first day and this was starting without anything. Mind you, I had zero marketing knowledge. The onlything I was learning from was seeing what other people were doing and then trying to copy them. I tellpeople I made every mistake you could possibly make except the fact I just kept going, I got started, I didit, and I learned from there because actually doing it is the best teacher there possibly is.Tyler: Absolutely. I’m glad you brought that up because you guys need to learn that one fact early andnow is the best time to learn it. I’ve known Logan for a long time and one of his greatest strengths is hetakes action and he gets shit done. It takes very imperfect action. You know how I mean Logan? That’swhat people need to understand.Logan: Are you saying I’m not perfect?Tyler: Right? People just need to do something to get closer to their goals.Logan: I see it with my coaching clients. People that are trying to start their own business, a lot of themare hung up on the same thing. They don’t think their product’s good enough. Whatever they puttogether, by having that idea that it has to be perfect, they’re shooting themselves in the foot becauseit’s never going to be perfect. If you’re waiting for that point, you’re never get to get it out there.The great thing about online, especially if you’re doing digital products and everything, is you can alwaysupdate them so just get something out now. You can always make it better in the future. Chances areyou’ll just move on to the next thing, maybe come back to it some few years down the road but it’s howit goes.Tyler: Right on. Well, do you remember the time when you had your first $10,000-month?Logan: Yes. Well, actually let me rewind a little bit. I quit my job just after I launched my second product.So I had the hand-balancing book then I put together a higher dollar course on hand balancing onceagain. If they buy one product, they’re probably interested more. So I put together a higher packagepriced product then I was making more money than I was so I quit my job. From there, I was able tofocus more and release a couple more products.My first $10,000-month was about a year and a half after I started my business, I believe. What reallyhappened there was I had started learning about the whole product launch model and I put together alaunch once again. It was actually a re-launch of that second product I had except it was even bigger atthis point so I was able to break that $10,000-month barrier, which was a lot of money to me at thattime. Now if I only made $10,000, I would not be happy. Bills will not be paid at that point.Copyright © 2013 FitnessMoney.com All Rights Reserved
  5. 5. Tyler: Yes. You start to get used to the fact that you’re good at what you do in business and stuff andthen that $10,000 seems like less and less. With that being said, though, you guys at home, if you’reearning $10,000 online, don’t even take that number in your head. What you’ve going to think about isjust making that first dollar because that’s the most important thing. That proves you’re taking actionand that’s what you really need to do.So share with us more what mistakes you made, Logan. How did you really move you way up frommaking your first dollar to that point of making your $10,000-month?Logan: Well, one of the things that was really a big holding point, something that held me back in thebeginning was creating websites. I’d see what everyone else was doing. I said, “How did they do this?”and I am something of a control freak. I’m still trying to get over that, trying to do everything by myself,but in the beginning, that is what I wanted to do and I suffered for it.So one of the things I wanted to do learn how to do was how to create a website. Eventually, I did dothat and I learned basic HTML. Now, everything’s run on blogs so it’s super simple to do. For me, Ithought that was great because I’m a very self-reliant person. I want to be able to go in there andchange something or to be able to put something up instantly. When we got the idea for this podcast,we’re like okay, register the domain name, I can have a website up within an hour. I can have that setup, ready to go. I like to be able to do that rather than waiting on a web person.That’s probably because my first website was actually built by a web person and I spent $800, which tome was a lot at that time for a single-page website. It was not a good deal and I was not happy with it. Ittook forever to get up. So after that, that’s when I decided I want to be able to do it myself. Now that’snot for everyone. I know you don’t work with your websites. You have a person that does that for you.Tyler: Yes. I don’t spend any time on that just because it’s not a strength of mine but it’s great youmentioned that nowadays, everything’s run of off blog formats and even a technological retard likemyself—sorry, that’s probably not the best word to say on the podcast—I can really get a lot of stuffdone through WordPress and stuff like that. A great idea, Logan, in the future we should do an episodewhere we just literally walk somebody through setting up their blog in 30 minutes or less. We just haveyou go step by step. We’ll put that on a shelf for later. Look out for that in the future, guys.Logan: Yes, I think that’s a good idea. Like you said, for me that was a big thing so I would be able tomove fast and be able to put up web pages and update everything. Actually talking about the blog, Icreated HTML websites at the beginning. Blogs were definitely there in the day but they weren’t nearlyas popular as they were now so it took a long time for me to get a blog and then to be updating andputting regular articles on there.In the beginning, I really had zero marketing knowledge. I had spent some money on pay-per-click inorder to get traffic. I didn’t even know anything about SEO at all. Had I known that stuff at thebeginning, I could have grown my business so much faster but because I was missing all those pieces, itwas a slow start but, like I said, I got started, I kept moving, and it’s just been growing and compoundingyear after year.Copyright © 2013 FitnessMoney.com All Rights Reserved
  6. 6. Tyler: Yes. I imagine you’re the same way as I am. Your biggest lessons came from your biggest mistakes,right?Logan: Yes. One of the big mistakes that you’ve just reminded me of was after I quit my job, I wasn’treally paying attention to my income and expenses all that much, my cash flow. This was something thatI definitely paid for. I was using credit cards really to grow my business, buying courses and buyingwhatever I needed, software and different things to get started. There wasn’t a whole bunch in therebut by not paying attention to cash flow, which I think is a critical thing for everyone to do, you don’tneed to do your books.Once again, have another person to do that if you’re not a bookkeeper and most people don’t want todo that at all but know where your money is coming and going out so that you’re definitely keeping thatpositive wherein you can be on top of that rather than just one day, you wake up and “Oh crap! I’m in amountain of debt” or something like that. You definitely want to avoid that because that just weighs onyour soul, it causes so much stress, and it really becomes hard to dig yourself out of a hole like that.Tyler: Sure. That’s a great piece of advice for everybody when they’re getting started. Awesome. So youstarted out, you learned some lessons, and you started building your online business. Where has it gonesince that $10,000-month? Give us an idea of what your days looked like right now. Let your listenerknow what does Logan Christopher do now?Logan: Well, what Logan Christopher does now is always changing. It’s really adapting. The biggest thingthat I’ve done correct in my business is not just hanging my flag on a single product. That works forsome people if you have something that has mass appeal, for instance, Mike Geary with The TruthAbout Abs. He took what that one thing and ran with it until it was multi-millions of dollars. Now he hassome other stuff added on top of it but he really focused on that.That’s one model if what you have works for you and if you can really focus on that. For me, handbalancing is not an aptitude with a market. It couldn’t possibly work. I couldn’t create multimillions ofdollars off that alone. Instead of going deep on that one thing, I decided to go wide. I covered all thedifferent aspect. If people were into hand balancing, they’re probably into tumbling and gymnastics anddoing hard core. So even though I couldn’t create all those products myself, I found some in publicdomain I could use. I partnered up with other people that have offerings with that. For instance,parkour, I haven’t really done that but a lot of people are on my list are interested in that so I was ableto find someone who does that well. I’ve actually found a couple of different people and offer what theyoffer and make money off of that.So it’s grown in the sense that I’m offering a whole bunch more. I’ve got several different websiteswhere I do this. I’ve partnered up with a whole bunch of different people and that’s something that’sactually growing quite big in the past month right now. We’re still working on all the details and seeinghow this whole partnership thing with some of the strongest people in the world in their different areasis going to all come together.Tyler: So it sounds like you’ve got some big plans for the future.Copyright © 2013 FitnessMoney.com All Rights Reserved
  7. 7. Logan: Yes, always big plans for the future. It’s always growing. It’s never getting any easier. It iscontinually evolving in what I’m doing. Right now what I’m working on, because I’ve grown so much anddone so much myself, really working on them all if I need to do everything for myself because you canonly rely on one person and that’s yourself, which is useful to have. It’s going to help you to get thingsdone to be self reliant like that but it can also get you trapped into where, if you’re doing everythingyourself, you can’t focus your time properly on the best use of your time.Right now, I’m working on getting it set up so I have people and systems in place to do a lot more for meso I’m able to step back and work more on doing stuff like marketing and content creation and creatingmore products, that sort of thing.Tyler: Yes, that’s fantastic. That’s something that every entrepreneur has to go through at some point.They have to realize I don’t have all the time in the world and there’s no way I can get this all done bymyself and you’ve got to find people that can do what you don’t want to do. It’s something that we allhave to go through at some point as our business grows.Logan: It’s also the beauty of online is when there’s a whole bunch of leverage already built into whatyou can do. You’re basically just having a website with the product up there that you don’t need tocontinually spend time on. That’s a system that’s already in place so being able to leverage that, In thatsense I do but now I need to focus more on not just building those systems there but systems with otherpeople involved because there is manual work involved in certain things I’m doing, especially partneredwith these other people and getting results for everyone involved.Tyler: Yes, systems—that’s a great topic to touch on real quick while you’re talking about it. We aretalking a lot about the online world because that’s really your specialty but what you guys will find isthat as a personal trainer, as a boot camp runner, even if you’re just starting out in a park, building areliable system from the start is one of the best things you can do for yourself. Because you’re going tofind that somebody enters your funnel, they start on a path and as they walk down that path, they’regoing to be consistently be converted into a customer online or into a client personally or into at least areally strong prospect that eventually will become a customer or client. That’s just something that is soimportant that we’re going to end up talking about and sharing with you guys, all about how you can setup these basic systems, how you can set up these foundations, so that you can basically make moremoney in your fitness business. Logan, your specialty is online so why don’t you share with these peoplekind of a snapshot of all the things you hope to teach them over the time or on this podcast?Logan: Okay, there’s a whole lot that goes into running an online empire. I won’t quite put myself therebut I’m working towards building it. So setting up and building websites, once again these are things thatyou can have other people do for you or you can learn to do yourself. You have in that the content thathas to go out there. Content these days, it’s not just written words but you have videos. You can dopodcasts, audios, all sorts of different things and there are systems you can leverage there, methodsthat you can use that will allow you to take just like one piece of content like this podcast here and allowit to be in different multiple places at once which is something that is becoming more essential today. Sothat can be something we touch on.Copyright © 2013 FitnessMoney.com All Rights Reserved
  8. 8. Coming up with products and ideas. Even if you’re an offline person and you’re a personal trainer, if youcome up with things that you can offer your clients, let’s say you just write a book even if it’s a book that—although you can easily sell books on Amazon these days—if you can just have something printed,that gives you credibility, something you can give your clients that will give them a foundation.There are all sorts of different ways you can leverage the creation of products. Marketing is a hugething. There are tons and tons of ways that you can advertise online. You can get traffic through SEO,pay-per-click, videos, social media, and all sorts of things in there.Then how do you work with other people? Establishing affiliate relationships or joint ventures as well astalking with your customers. Customer service is something we can talk about as well but also the socialmedia site. How do you grow that? It’s not my specialty but I’m working on that more and starting someresults come from that area as well.So there’s really a whole bunch that goes into the online world. I would encourage people, even if you’reonly focused on training clients, even just creating a simple blog for yourself, just to get into the rhythmof doing some writing or producing some content in that way, I think that’s a good thing you can justadd the value to your clients that way. “Check me out.” You have that online presence but even throughsome simple stuff, even if you don’t want to create your own product, by producing good content outthere and having it spread naturally even without focusing on marketing, sell other people’s stuffthrough affiliates and have that just be a side income stream, so that you can spend less time onpersonal training if you want.There’s so much to leverage there that if you just know some simple tactics really—and that’s stuff we’llbe teaching on this podcast in the future—these simple tactics can allow you to get some huge results.Just think about car payment or a house payment, whether you rent or have a mortgage. If you canhave just some side project you have going online that pays for that, how much will that help you?Tyler: Even just a hundred bucks extra in your pocket each month, you could take your wife or your kidsor yourself out to a fine dinner and enjoy your life a little bit more. That’s what we’re here to teach youguys. It’s just how you can leverage your ideas and your knowledge and you can become a moresuccessful personal trainer either with your clients, with your boot camps, or online as well. Anythoughts, Logan, that we can add to this podcast before we take off for today?Logan: Well, just to cover the big idea. What we’re covering here is marketing strategies. It’s ways youcan make more money by helping people because that’s something you need to understand. If you’rethe best personal trainer in the world, that doesn’t matter too much. There are people that are makingway more money than you that are way worst trainers. That’s an unfortunate thing. I wish it just camedown to skill, how you made money, but you have to understand if you’re in business for yourself oreven working for some other people, you still need to learn how to market yourself.By applying these things, by learning marketing, you’re going to be able to get so much more out ofwhat you do. You’re going to be able to select the clients you work with. You’re going to be able to makeCopyright © 2013 FitnessMoney.com All Rights Reserved
  9. 9. your own hours much more. There are so many benefits like out of understanding marketing at least aswell as you understand training.Tyler: Absolutely.Logan: Unfortunately, people can just take these ideas and really put out crap personal training ideasand health information. There are a lot of people out there that do understand marketing that aren’tthat good at that job. We want you to be good at that side and also bring this to the table so you’re ableto get much more and help more people because really what it comes down to is the more money thatyou make with your business, the more you’re helping people.Tyler: Right. If people vote with their dollars and so getting those dollars in your bank account tells youyou’re doing something right. I’m glad you mentioned that whole personal trainer paradigm these daysbecause I happen to work within some fitness facilities and I constantly see these trainers. They go andspend $500 on this seminar and $1,000 on this certification. You remember being there. Every time yougo get a certification, you think that you’re going to go home and you’re going to command more moneyor that clients are going to come knocking, and they’re not. They are not going to come knocking. Solearning how to—Logan: If you get a certification, they don’t come either. You build it. The only thing is when you learnhow to market, put those systems in place, get those things running for you, then that’s what brings inthe money. Certifications are all great and I hope you have many of them but also understand from theflipside, those people putting on those certifications are doing the marketing right to get you in there.We should talk about that, just the whole certification thing at some point.Tyler: Yeah, marketing behind the certifications. Because you guys can learn all the stuff you want andthat’s something we could touch on real quick, too. It doesn’t matter if you’re providing a product orservice. You do have to give something that works. If you’re the greatest marketer in the world and yourstuff doesn’t work to some degree then you’re going to get kicked by the wayside. We’re not saying thatyou can be a total dope and still make a ton of m even though there are some people that are doingpretty good at that.What we want for you people out there that really care about personal training, that really care abouttheir fitness business, that really just want to just make a good living out of it and also help a ton ofpeople at it, we’re trying to help you guys find different avenues to make more income so that you guyscan be more comfortable in your daily lives and really help people out more as well.Logan: Yeah. We’re going to do that in every different way we can, talking about the offline stuff, theonline stuff, setting up systems, working with people, really everything as we go along with this weeklypodcast.Tyler: Yes. I’m really excited to share all the tips that I’ve gleaned over the years because it has been arough road and if there’s anything I really want to do, it’s the same thing with fat loss and buildingstrength and conditioning, I don’t want people to have to go through the same speed bumps that I did.Copyright © 2013 FitnessMoney.com All Rights Reserved
  10. 10. You would have really see it on the online world and I’ve gone through them in the training world andeverything and it’s just terrible. When you’re working a part time job as a construction worker and thenyou’re trying to start a boot camp at the same time and nobody’s making any money, it’s just bad.Logan: That reminded me of something that people are going to get with this podcast is really an insidelook at our businesses that they’re not going to be able to see. It can be just observing from the outside.By all means go to legendarystrength.com, sign up on there so you can see all the things I’m doing andlearn my training information and Tyler, go to GarageWarrior.com and see what he’s doing, make sureyou’re on there.With this podcast, we’re going to be taking you inside like doing product launches, how we work withaffiliates, that sort of thing. I know you just had a recent launch. I just had a recent thing and that’d begreat to go over what we did in there, what worked, what didn’t, what can be improved upon next time,and the big learning lesson. You’re going to be get an inside look that you really can’t get with mostpeople.You have to understand most people that teach marketing, a lot of times you’re not really seeing whatthey’re actually doing. Often times, all they teach is sort of surface level stuff but here on this freepodcast where we’re charging zero dollars once again, you’re actually going to go inside and just fromthat you can model and learn from what we’re doing including our mistakes and doing them betteryourself.Tyler: Yes. I’m really excited about talking about all that stuff. This is the type of podcast where if youguys are regular listeners and you don’t make any money, you might as well just give up already. Go getyourself a job working for a high school or college as an exercise teacher or something like that and justcollect your paycheck and smile. But if you’re sick of not making enough money and you really want tomake more money in the fitness business, this podcast is going to show you exactly how to do that in anumber of different ways so be sure to stay tuned. We’re going to show you some awesome stuff overthe next few months.Logan: So we’ve done about a half hour commercial for the podcast at this point almost but really, weare just both really excited about what we’re going to be doing over the coming weeks, months, andyears with this. It should be a lot of fun.Tyler: Yes, absolutely. To wrap this episode up, we got kind of Logan’s back story. Next time, we’llprobably be talking about my back story and more about the brick and mortar style businesses. Thenwe’re going to jump two feet first into it and teach you guys exactly how to start building a strongfoundation, how to avoid the mistakes we’ve made, and how you guys can hopefully make an extrahundred to a thousand dollars in your first 30 days of applying this information.Logan: It’s really easy to do. If simple steps can lead to huge breakthroughs as far as marketing, justdoing a single thing right or putting your first product up there. It has become easier and easier andeasier to make money online these days. It’s always easy to make money offline if you know how to doit. You don’t need to spend any money to do it. Of course, there are ways where you can spend moneyCopyright © 2013 FitnessMoney.com All Rights Reserved
  11. 11. to do it but there are so many free ways as well. All you’ve got to do is learn how to do them, actuallyapply yourself to it, and the results will come.Tyler: Absolutely. So you guys, stay tuned in the near future. We’re going to be doing a weekly podcast,sharing with you guys how you can make more money as a fitness professional. Thanks so much forlistening.Thank you guys so much for listening to the Fitness Money Podcast. For more information on how youcan make more money in your fitness business today, go to FitnessMoney.com or go toFacebook.com/FitnessMoneyPodcast. Thanks so much for listening. We’ll see you next time.Copyright © 2013 FitnessMoney.com All Rights Reserved

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