HARNESSING THE CLOUD


Mike West
                                        Westport, CT
Vice President
                     ...
The Evolving Cloudscape
             The focus shifts over time from cost-effective delivery of stand-alone application se...
Harnessing the Cloud

  The Boundary-Free Enterprise
  • Agile Economies
  • Speed of Response
  • Mobile Knowledge Worker...
The Boundary-Free Enterprise
             20th Century Organization –               21st Century Organization –
          ...
Market Glue: Cloud Taxonomies and Ecosystem Models

• Troy Angrignon‟s “Cloud Computing Ecosystem Map v1.0: Standing on
  ...
Saugatuck Cloud Ecosystem Model
                                                              Business Process Outsourcing...
Technology Suppliers
                                                           Level 0 – Technology Suppliers
      BPO &...
Cloud Infrastructure
                                                               Level 1 – Cloud Infrastructure
       ...
Platforms & Hubs
                                                               Level 2 – Platforms & Hubs
               ...
SaaS
                                                          Level 3 – SaaS
                                            ...
BPO & MSPs
                                                              Level 4 – BPO & MSP
                             ...
“. . . –as-a-Service” Taxonomy

             IaaS                                           PaaS                          ...
Post-Crash Business Drivers for Cloud Buyers

                                                                     Busines...
Cloud Technology Considerations by Geography

Technology Considerations                            United States          ...
Purchase Plans – Collaboration & Social Computing
Please indicate when your company plans to purchase a SaaS solution in e...
SaaS and Core Business Systems
Between 2009 and 2012, at least 40 percent of upper mid- to large-enterprises will seriousl...
Worldwide Buying Preferences – Channel Options




                                                                       ...
Industry Buying Preferences – Channel Options
                                       Channel Preferences, By Industry

   ...
Channels and Partners in the Cloud: Monetization
                                                                    • Who...
Transformation Effects of Cloud Solutions
                                                     •     Revenue Expansion
   ...
The Evolving Cloudscape
             The focus shifts over time from cost-effective delivery of stand-alone application se...
Saugatuck„s Cloud Research Board ™

Cloud Research Board – Saugatuck„s               Cloud Research Board ™ is a broad-bas...
How to Contact: Regional Sales Offices
     US OFFICES                                                          INTERNATIO...
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Mike West Presentation at GlueCon May 12, 2009 - Harnessing the Cloud

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Saugatuck Glue Con.051209.Mwest

  1. 1. HARNESSING THE CLOUD Mike West Westport, CT Vice President Phone: 203-454-3900 Program Director Cloud Research Board ™ Saugatuck Technology
  2. 2. The Evolving Cloudscape The focus shifts over time from cost-effective delivery of stand-alone application services (Wave I), to integrated business solutions enabled by web services APIs and ESBs (Wave II), to workflow- and collaboration-enabled business transformation (Wave III), leading to measured, monitored and managed business processes (Wave IV). By 2012, Cloud Computing will capture at least twenty five percent of IT spending growth. Beyond Software-as-a-Service: Cloud Computing High SaaS 1.0 SaaS 2.0 Cloud Computing Wave III: 2008-2013 Wave IV: 2011-2016 Wave I: 2001-2006 Wave II: 2005-2010 Workflow-Enabled Measured, Monitored, Managed Cost-Effective Integrated Business Transformation Business Processes Software Delivery Business Solutions Post-SaaS Adoption • End-to-End Cloud Business Processes • Intelligent Hubs Linking Platforms Ubiquitous SaaS • Virtualization on Mobile Devices • Focus on Business Transformation Mainstream SaaS • Elastic Cloud Infrastructure • ISV to SaaS Enablement • Integrated w/ Business • Standards for Workload Portability • Server and Application Virtualization • SaaS Integration Platforms Early SaaS • SLAs for Composite Service Offerings • Stand-alone Apps • SaaS Development Platforms (PaaS) • Business Marketplaces • Support at Business Process Level • Multi-tenancy • Public Cloud Infrastructure (IaaS) and SaaS Ecosystems • Limited Configurability • Cloud Collaboration Platforms • Customization Capability • Focus on TCO / rapid • Customized, Personalized Workflow • Focus on Integration deployment Low 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Source: Saugatuck Technology Page 2 Entire contents © 2009 Saugatuck Technology Inc. All rights reserved.
  3. 3. Harnessing the Cloud The Boundary-Free Enterprise • Agile Economies • Speed of Response • Mobile Knowledge Workers • Global Organizations • Virtual Integration • Distributed Networks • Mobile Devices • Browsers • …and the Cloud Entire contents © 2009 Saugatuck Technology Inc. Chart: 3 All rights reserved.
  4. 4. The Boundary-Free Enterprise 20th Century Organization – 21st Century Organization – “Within Bounds and Borders” “Boundary-Free and Global” Economies of Scale Agile Economies Volume Production Speed of Response Industrial Plant Workers Mobile Knowledge Workers Local, Regional, National Global Organizations Vertical Integration Virtual Integration Hierarchical Structures Distributed Networks Planes, Trains and Automobiles Mobile Devices, Browsers and the Cloud Entire contents © 2009 Saugatuck Technology Inc. Chart: 4 All rights reserved.
  5. 5. Market Glue: Cloud Taxonomies and Ecosystem Models • Troy Angrignon‟s “Cloud Computing Ecosystem Map v1.0: Standing on the Shoulders of Giants“. • Peter Laird‟s Cloud Taxonomy Map • Michael Sheenan‟s 3-Layer Cloud Taxonomy • Alistair Croll‟s Migration Taxonomy • James Urquhart and David Berlind‟s Whiteboard • And many more… Disclaimer 1: One thing the following Saugatuck Cloud Ecosystem Model does NOT do is map the relationship of the blogosphere and open source communities to the 5 layers. Examples: Cloudave, Data Portability, InfoQ, and Programmable Web. Disclaimer 2: The sample vendor lists that follow are far from exhaustive, constantly revised, and frequently out of date, due to new startups, M&A or business failure. Sample vendor lists are meant to be illustrative instances. Entire contents © 2009 Saugatuck Technology Inc. Chart: 5 All rights reserved.
  6. 6. Saugatuck Cloud Ecosystem Model Business Process Outsourcing, Level 4 Managed Services, BPO & MSPs Business & Information Services Software as a Service, Level 3 SaaS Related Services Cloud Development, SaaS Integration, Cloud Platforms & Hubs Level 2 Services Hubs, e.g., Billing, Security and Mobility, Related Services Cloud Infrastructure, Cloud Infrastructure Level 1 e.g., Hosting, Execution and Storage, Related Services Level 0 Technology Suppliers Hardware, Software, Networking and Services Source: Saugatuck Technology Entire contents © 2009 Saugatuck Technology Inc. All rights reserved. Page 6
  7. 7. Technology Suppliers Level 0 – Technology Suppliers BPO & MSP Level 4 • Suppliers of hardware, system software and utilities, data center management software, networking equipment, hardware and software, and associated services. These offerings are the underpinnings of SaaS Level 3 Cloud Computing offerings for both Public and Private Clouds. • Sample vendors: 3Tera, 10gen, Appistry, Cisco, Platforms & Hubs Level 2 CohesiveFT, Citrix, Dell, Elastra, Enomaly, Gigaspaces, HP, IBM, InfoQ, Jumpbox, Linxter, Cloud Microsoft, Nirvanix, Novell, Orchestr8, Parallels, Red Level 1 Hat, Rightscale, rPath, Snaplogic, Softex, Oracle/Sun Infrastructure Microsystems, Verio, VMware. Technology Level 0 Suppliers Critical Issues - Innovation, Evolving software and hardware standards for cloud migration and workload portability, Management of workloads in the cloud, Brand building, Channels and Partners. Entire contents © 2009 Saugatuck Technology Inc. Chart: 7 All rights reserved.
  8. 8. Cloud Infrastructure Level 1 – Cloud Infrastructure • Cloud-based On-Demand Infrastructure providers BPO & MSP Level 4 and platforms that host SaaS and other on-demand solutions and provide service offerings to manage infrastructure platforms (collocation); these solutions SaaS Level 3 may rely on partnerships with Level 2 providers, such as Cloud Development (Platform as a Service), SaaS Integration and Services Hubs – e.g., SaaS billing, Platforms & Hubs Level 2 Cloud-based Security and Mobility-as-a-Service providers – to provide a more complete offering and attract SaaS vendors or ISVs migrating to SaaS. Cloud • Sample vendors: 7Global, Affinity, Amazon, Level 1 Infrastructure AppNexus, AT&T, Attenda, CanadaWeb, Connectria, Citrix, EMC, GoGrid, Google, Hostways, IBM, iLand, Technology iTricity, Joyent, Layered Technologies, Mediatemple, Level 0 Suppliers Microsoft, Mosso (Rackspace), Oracle, Navisite, NetSourcing, Nirvanix, NTT Europe, OpSource, PEER1, Planet Northstar, Qwest, Rackable, SAVVIS, ServePath, Siennax, Terremark, Verizon, Wizmo. Critical Issues - Trust, Evolving software and hardware standards for cloud migration and workload portability, Management of cloud workloads, Billing and payments, Performance and SLAs, Brand building, Partners and Channels Entire contents © 2009 Saugatuck Technology Inc. Chart: 8 All rights reserved.
  9. 9. Platforms & Hubs Level 2 – Platforms & Hubs • Cloud Development (Platform as a Service), SaaS BPO & MSP Level 4 Integration, Services Hubs, e.g., billing, administration, aggregation, security and mobility solutions, systems and infrastructure management, data warehousing, SaaS Level 3 data access and analysis, and related professional services. • Sample vendors: AlertLogic, Antenna Software, Aria, Astadia, Appirio, Bluewolf, Boomi, Business Objects Platforms & Hubs Level 2 (SAP), Cast Iron, Coghead, Cognos (IBM), Comrange, Conformity, Corda, EnStratus, eVapt, Fiberlink, Cloud Force.com, FREEpository, Google, Gnip, Hubspan, Level 1 Infrastructure Hyperion (Oracle), Informatica, Intalio, IP Applications, IT Factory, Jamcracker, Lotus (IBM), Mashery, MindTouch, Model Metrics, Morph Labs, Okere, Technology Level 0 Perimeter eSecurity, Pervasive, Prolifiq, Purewire, Suppliers Qualys, Reflex Security, Serena, Service-now.com, Stratus Security, Symantec, Synchronoss, Vertica, Vindicia, Visual Mining, Webroot, Wolf, Zscaler, Zuora Critical Issues - Trust, Hubs for Identity, Reputation and Assurance; Billing and payments, Performance and SLAs, Standards and interoperability, Brand building, Partners and Channels Entire contents © 2009 Saugatuck Technology Inc. Chart: 9 All rights reserved.
  10. 10. SaaS Level 3 – SaaS • Software as a Service (Waves I-III) and related BPO & MSP Level 4 professional services. These are business solutions delivered from the Cloud, typically in a multi-tenant architecture, and billed by subscription, units of SaaS Level 3 consumption, size of enterprise or other metric on a recurring, periodic basis. • Sample vendors: Athena Health, Apttus, Ariba, Axentis, Platforms & Hubs Level 2 Birch Street Systems, Blackboard, Cadence, Cisco/Webex, Concur, Constant Contact, Coupa, DealerTrack, DemandTec, Dream Factory, EthicsPoint, Cloud Facebook, Google, Intacct, Intuit, Kenexa, Ketera, Level 1 Infrastructure LivePerson, LoopNet, Lucidera, Mamut, MySpace, NetSuite, Omniture, Plexus Online, Prolifiq Software, Technology RightNow, Riskonnect, Salesforce.com, Level 0 SuccessFactors, Taleo, Ultimate, Vocus, Workday, Suppliers Workstream, Xactly, Xora, Yahoo, Zoho Critical Issues - Innovation, Trust, Composite Solutions; Billing and Payments, Performance and SLAs, Standards and Interoperability, Brandbuilding, Partners and Channels Entire contents © 2009 Saugatuck Technology Inc. Chart: 10 All rights reserved.
  11. 11. BPO & MSPs Level 4 – BPO & MSP • Business Processing Outsourcing (BPO), Managed BPO & MSP Level 4 Services, Business and Information Services. These services are based upon the specialized expertise of the provider and typically delivered in conjunction SaaS Level 3 with a Cloud-based solution, e.g., SaaS, Mobility as a Service, Cloud-based security, sourcing, data warehousing, etc. • Sample vendors: AlertLogic, Ariba, AT&T, Cognizant, Platforms & Hubs Level 2 Dell, EDS (HP), Fiberlink, IBM, Infosys, iTricity, Ketera, Perimeter eSecurity, Reflex Security, Verizon, Cloud Wipro and the rest of India, Inc. Level 1 Infrastructure Technology Level 0 Suppliers Critical Issues – Cloud Provider relationships, Customer relationships, Trust, Innovation in Solutions and Delivery Options, Management of Composite Solutions, Performance and Service Level Agreements Entire contents © 2009 Saugatuck Technology Inc. Chart: 11 All rights reserved.
  12. 12. “. . . –as-a-Service” Taxonomy IaaS PaaS SaaS ITaaS Infrastructure-as-a-Service Platform-as-a-Service Software-as-a-Service IT-as-a-Service Business Process Outsourcing, Business Process Outsourcing, Business Process Outsourcing, Business Process Outsourcing, Level 4 Level 4 Level 4 Level 4 Managed Services, Managed Services, Managed Services, Managed Services, Business & Information Services Business & Information Services Business & Information Services Business & Information Services Level 3 Level 3 Level 3 Level 3 Software as a Service, Software as a Service, Software as a Service, Software as a Service, and Related Services and Related Services and Related Services and Related Services Cloud Development, SaaS Cloud Development, SaaS Cloud Development, SaaS Cloud Development, SaaS Level 2 Level 2 Level 2 Level 2 Integration, Services Hubs, e.g., Integration, Services Hubs, e.g., Integration, Services Hubs, e.g., Integration, Services Hubs, e.g., Billing, Security, Mobility, and Billing, Security, Mobility, and Billing, Security, Mobility, and Billing, Security, Mobility, and Related Services Related Services Related Services Related Services Cloud Infrastructure, Cloud Infrastructure, Cloud Infrastructure, Cloud Infrastructure, Level 1 Level 1 Level 1 Level 1 e.g., Hosting, Execution and e.g., Hosting, Execution and e.g., Hosting, Execution and e.g., Hosting, Execution and Storage, And Related Storage, And Related Storage, And Related Storage, And Related Services Services Services Services Hardware, Software, Networking Hardware, Software, Networking Hardware, Software, Networking Hardware, Software, Networking Level 0 Level 0 Level 0 Level 0 and Services and Services and Services and Services Source: Saugatuck Technology Consider the combinations of IaaS with PaaS and PaaS with SaaS and the stickiness they bring to the customer relationship via the leverage they provide to the customer. Entire contents © 2009 Saugatuck Technology Inc. Page 12 All rights reserved.
  13. 13. Post-Crash Business Drivers for Cloud Buyers Business Drivers Implementation cost 43% Availability of cost-effective, responsive tiered user support 30% Key Drivers Implementation timeframe • Cost 26% Solution deployment/usage methods (on premise, hosted … • Support 25% Availability of implementation resources • Speed 23% Service Relationship with technology vendor 20% Payment methods (license plus maintenance, usage-… 18% No-obligation trial or pilot program 17% Decreasing Loyalty Relationship with implementer (VAR, system integrator, etc) 16% to Legacy Brands Services delivered by brand name vendor 16% and Relationships? Availability of multi-year pricing incentives 15% Availability of flexible billing terms 14% % 10% 20% 30% 40% 50% Percent Source: Saugatuck Technology Inc., 2009 SaaS Survey (Dec „08), N=1788, TOP THREE so results equal more than 100% Saugatuck Insight: Far and away the most important business driver for Cloud buyers is Implementation Cost. Given this global survey was taken 8-10 weeks after the start of the economic collapse (in mid-September 2008), it is not surprising to see this result. At the same time, it is interesting to note that buyers rank the relationship with existing channel / implementation partners and brand name vendors at the low-end of business drivers, along with multi-year pricing incentives and billing flexibility. Page 13 Entire contents © 2009 Saugatuck Technology Inc. All rights reserved.
  14. 14. Cloud Technology Considerations by Geography Technology Considerations United States Europe Asia 69.8% 61.0% 73.5% Robust backup/recovery capabilities 67.8% 57.6% 71.8% higher levels for all responses Robust disaster recovery capabilities 51.4% 49.9% 63.5% Software development platform & tools wide range (45 points) 49.0% 46.6% 61.7% Web Services API 45.5% 47.8% 59.1% SLA compliance data 40.6% 42.5% 56.0% SOA architecture 37.7% 46.7% 53.7% Display data on mobile devices 32.4% 42.1% 55.9% Multi-tenancy based solution 37.2% 41.4% 55.0% Support for Web 2.0 mashups 34.3% 45.1% 52.4% Update data via mobile devices 24.9% 41.9% 53.0% Appliance form factor Source: Saugatuck Technology Inc., 2009 SaaS Survey (Dec „08), N=1788 Saugatuck Insight: Notable differences in the key technology considerations driving demand across geographies, especially among Asian executives. Mobile device support is more important in Europe and much more important in Asia than in the United States. Please note the much wider range of responses in US and higher levels for all responses in Asia Page 14 Entire contents © 2009 Saugatuck Technology Inc. All rights reserved.
  15. 15. Purchase Plans – Collaboration & Social Computing Please indicate when your company plans to purchase a SaaS solution in each of the following categories: All Sizes 100-300 300-500 500 to 1000 1000 to 2500 2500 to 5000 Over 5000 2009 2011 2009 2011 2009 2011 2009 2011 2009 2011 2009 2011 2009 2011 > 60 % 52 - 60 % Email 48.4% 64.8% 54.5% 71.8% 51.3% 72.8% 52.1% 69.3% 47.0% 62.8% 44.9% 59.9% 42.9% 56.5% 44 - 52 % Web Conferencing 47.7% 66.7% 44.5% 67.6% 45.5% 69.7% 49.0% 69.5% 45.2% 63.6% 53.6% 69.0% 49.3% 63.9% 36 - 44 % Calendaring 41.0% 59.4% 46.1% 64.3% 46.8% 72.5% 40.2% 64.1% 40.7% 58.3% 42.1% 57.3% 35.2% 48.9% < 36 % “Office” Suite 40.9% 61.2% 46.0% 69.0% 42.2% 67.2% 39.2% 61.2% 36.1% 55.6% 34.7% 51.5% 41.7% 58.8% Project Management 40.8% 62.4% 44.5% 66.1% 40.3% 68.2% 41.6% 66.8% 40.0% 61.9% 43.3% 59.1% 37.7% 56.3% Business Collaboration 39.6% 61.3% 40.4% 62.0% 39.1% 67.0% 43.0% 64.0% 33.2% 60.4% 41.8% 59.4% 39.5% 57.9% Forums 34.7% 53.5% 34.0% 56.2% 37.7% 61.9% 34.4% 56.3% 31.5% 50.9% 37.8% 54.9% 34.5% 47.1% “Communities” 34.7% 55.0% 36.0% 57.7% 37.8% 62.2% 36.2% 56.9% 31.2% 53.5% 32.7% 56.4% 33.9% 48.9% Social Networking 33.9% 51.4% 37.9% 55.9% 34.8% 58.8% 35.5% 54.4% 31.9% 50.9% 33.1% 53.0% 31.0% 43.2% Whiteboards 33.0% 53.3% 34.1% 54.8% 36.7% 62.9% 36.2% 58.5% 28.0% 53.1% 38.4% 55.5% 29.2% 44.8% Blogs 32.9% 50.9% 34.1% 54.6% 37.1% 60.3% 33.7% 52.3% 30.7% 47.4% 31.3% 52.1% 31.1% 44.5% Content Tagging 32.8% 52.9% 35.3% 54.7% 37.7% 63.2% 33.1% 57.2% 29.2% 52.8% 37.6% 54.5% 28.7% 44.4% Wikis 32.5% 50.6% 33.7% 51.6% 37.6% 56.8% 30.5% 52.5% 29.0% 47.9% 32.5% 54.2% 31.9% 45.9% Source: Saugatuck Technology, Web Survey December 2008, N=1788 Saugatuck Insight: The sweet spot in collaboration and social networking tools is clearly the small and mid-sized market (100-1000 employees), with the 300-500 employee segment particularly promising. It is worth noting that for all sizes, an upside of nearly 20 percent from 2009 to 2011 pertains to all categories of collaboration and social networking tools. However, large enterprises (2,500 employees and above) do not show the same level of interest in these solutions in comparison to smaller enterprises with the exception of Project Management and Business Collaboration, where there is a nearly 20 percent increase from 2009 to 2011. Entire contents © 2009 Saugatuck Technology Inc. Page: 15 All rights reserved.
  16. 16. SaaS and Core Business Systems Between 2009 and 2012, at least 40 percent of upper mid- to large-enterprises will seriously evaluate SaaS-based “core” financial solutions, as well as broader operational systems and requirements (e.g., order management, procurement, ERP, HR). Key catalysts that will drive mid-to-large High Adoption of SaaS enterprises to migrate to SaaS-based for Collaboration, financial systems (“Core” and “Non-Core”) Self-Service, CRM • Dramatically lower costs and SFA • Simplification of the upgrade / release management process “Upper-Mid” to • Powerful integration tools (apps / data) “Small” to “Mid” “Large” Enterprise • Advances in SaaS application customization Enterprise capabilities to support personalized workflows Broad SaaS • Easier access to next-gen technology Adoption and architectural advances Curve Adoption of SaaS for “Core” and “Non- Core” Financial Systems / SaaS “Tipping-Point” Operational Processes (General Market) Early Mainstream Early Mainstream Low Adoption Adoption Adoption 2014 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: Saugatuck Technology Entire contents © 2009 Saugatuck Technology Inc. Page 16 All rights reserved.
  17. 17. Worldwide Buying Preferences – Channel Options Leading Regional Preference IT Consultancy United States Direct from SaaS Solution Provider Service Industry-specific VAR or System Integrator Europe Local/Regional VAR or System Integrator Managed/Hosted Services Provider Asia Business Consultancy (e.g., accounting firm) % 20% 40% 60% Source: Saugatuck Technology, Web Survey December 2008, N=1788 Saugatuck Insight: Channel strategy must be tailored to geography. The US ranked “direct from provider” highest; Europe and Asia ranked “IT consultancy” highest. IT consultancy channel is ranked highest overall due to ranking in Europe and Asia. Note also the much higher preference for “Business consultancy” in Europe and Asia. “Local/Regional VAR or system integrator” is most popular in Asia. Page: 17 Entire contents © 2009 Saugatuck Technology Inc. All rights reserved.
  18. 18. Industry Buying Preferences – Channel Options Channel Preferences, By Industry Manufacturing IT Consultancy Technology Direct from SaaS Solution Provider BusinessServices Industry-specific VAR or System Integrator Healthcare & Local/Regional VAR or System Integrator Pharmamaceutical Managed/Hosted Services Provider Retail Business Consultancy (e.g., accounting firm) Public Services & Education Online Business/Services Marketplace Financial Services Other (please specify) Transportation & Energy % 20% 40% 60% Entire contents © 2009 Saugatuck Technology Inc. Chart: 18 All rights reserved.
  19. 19. Channels and Partners in the Cloud: Monetization • Who owns the customer? BPO & MSP • What is the best way to Level 4 compensate channel partners? SaaS Level 3 • Is the partner paid a commission for managing a Platforms & Hubs Level 2 customer that the vendor owns? • Or does the partner own the Cloud Level 1 Infrastructure customer and pay a revenue share? Technology • Can the partner up sell its Level 0 Suppliers own offerings and keep it all? Saugatuck Insight: Billing and payment systems are the key to monetization of cloud businesses. Without a sufficiently complete and flexible solution for billing and payments, the cloud provider will be constrained to realize the opportunities the market presents. Support for channels and partners with complete flexibility will be essential. This is not a DIY project. Find a cloud-based hub that provides these services and do not waste your resources reinventing the wheel. You can buy them cheap. Entire contents © 2009 Saugatuck Technology Inc. Chart: 19 All rights reserved.
  20. 20. Transformation Effects of Cloud Solutions • Revenue Expansion • Shift from Capex to Opex Enable • Quicker Time to Market • Lower Cost of Operations • Increased Profits • Virtual Value Chains High Impact • Distributed Organizations • Cloud-based Startups The 4 Waves Cloud SaaS Providers SaaS Transforming SaaSEvolving Providers Wave IV Wave III Wave II Wave I Business Cloud Providers Organizations 2003 2005 2007 2009 2011 2013 2015 • Innovative Solutions • Mature Functionality • Integration Capability Enterprise-Ready • Cross Solution Workflow • Development Platforms • Composite Solutions Require • High Availability 5 9‟s • Transparency, SLAs • Backup & Recovery • Trusted Providers Entire contents © 2009 Saugatuck Technology Inc. Chart: 20 All rights reserved.
  21. 21. The Evolving Cloudscape The focus shifts over time from cost-effective delivery of stand-alone application services (Wave I), to integrated business solutions enabled by web services APIs and ESBs (Wave II), to workflow- and collaboration-enabled business transformation (Wave III), leading to measured, monitored and managed business processes (Wave IV). By 2012, Cloud Computing will capture at least twenty five percent of IT spending growth. Beyond Software-as-a-Service: Cloud Computing High SaaS 1.0 SaaS 2.0 Cloud Computing Wave III: 2008-2013 Wave IV: 2011-2016 Wave I: 2001-2006 Wave II: 2005-2010 Workflow-Enabled Measured, Monitored, Managed Cost-Effective Integrated Business Transformation Business Processes Software Delivery Business Solutions Post-SaaS Adoption Adoption • End-to-End Cloud Business Processes • Intelligent Hubs Linking Platforms Ubiquitous SaaS Adoption • Virtualization on Mobile Devices • Focus on Business Transformation Mainstream SaaS Adoption • Elastic Cloud Infrastructure • ISV to SaaS Enablement • Integrated w/ Business • Standards for Workload Portability • Server and Application Virtualization • SaaS Integration Platforms Early SaaS Adoption • SLAs for Composite Service Offerings • Stand-alone Apps • SaaS Development Platforms (PaaS) • Business Marketplaces • Support at Business Process Level • Multi-tenancy • Public Cloud Infrastructure (IaaS) and SaaS Ecosystems • Limited Configurability • Cloud Collaboration Platforms • Customization Capability • Focus on TCO / rapid • Customized, Personalized Workflow • Focus on Integration deployment Low 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Source: Saugatuck Technology Entire contents © 2009 Saugatuck Technology Inc. Page 21 All rights reserved.
  22. 22. Saugatuck„s Cloud Research Board ™ Cloud Research Board – Saugatuck„s Cloud Research Board ™ is a broad-based community of interest focusing on Cloud Computing in all of its aspects. Membership in the Saugatuck Cloud Research Board ™ is open both to vendors and end-users, who share an interest in this evolving phenomenon. • You can register at www.saugatech.com/crbsignup.htm using valid and verifiable business contact info. • Members will be part of a special research panel for the purpose of survey research and interviews – with a commitment to participate in 4-6 web surveys and / or short telephone-based interviews per year. In return, Cloud Research Board ™ members will have early access to special research program insights from various Cloud Research Board ™ initiatives. • In addition, members are automatically registered to receive Saugatuck‟s weekly Research Alerts. • Members are eligible for special incentive pricing programs for Saugatuck‟s subscription research offering, Continuous Research Service (CRS). • Members will have full access and posting rights to Saugatuck Technology blogs (TBA – mid-2009). • Members may also apply to be considered for membership in the Saugatuck Cloud Council ™. Entire contents © 2009 Saugatuck Technology Inc. Chart: 22 All rights reserved.
  23. 23. How to Contact: Regional Sales Offices US OFFICES INTERNATIONAL Headquarters Germany Saugatuck Technology Inc. Saugatuck Technology Inc. 49 Riverside Ave. Bluecherstr. 4 Westport, CT 06880 D 65343 Eltville am Rhein USA Germany (P) +1.203.454.3900 (P) +49.6123.630285 Regional Sales: Al.Vanek@Saugatech.com Regional Sales: frank.sempert@saugatech.com Silicon Valley • •• Saugatuck Technology Inc. 5201 Great America Parkway, Suite 320 Santa Clara, CA 95054 USA (P) +1.408.727.9700 Regional Sales: Andrew.Jeffs@Saugatech.com Are you getting the best research, insight, and advice on disruptive IT? Register to receive Saugatuck‟s complimentary Research Alerts, and browse our comprehensive Research Library on topics such as SaaS, Open Source, Web 2.0, SOA and Utility Computing (among other). • To Register: http://research.saugatech.com/cgi-bin/order/signup3.pl • To Browse the Library: http://www.saugatech.com/researchbytopic.htm • ToEntire contents © 2009 Saugatuck Technology Subscription Research Service: Learn About Saugatuck‟s CRS Inc. http://www.saugatech.com/crs.htm All rights reserved.
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