Knowledge  is an important strategic resource
organisations increasingly need access to knowledge from outside their boundaries In today’s complex  and changing world,
networks of external W  I  D  E relationships
to across   organisational  boundaries help knowledge w f l o
Can social networking websites help organisations with this?
Social Networking  Websites If employees use
for organisations there are some potential BENEFITS
Social Networking   Websites Benefits Low cost of creating and maintaining relationships
Social Networking   Websites Benefits Access to people with relevant knowledge
Social Networking   Websites Benefits Number and diversity of people that can be reached online
there are PITFALLS  too especially for employees
Social Networking   Websites Pitfalls We haven’t yet worked out how social networking websites fit into our lives
Social Networking   Websites Pitfalls The world can see what we’re doing
Social Networking   Websites Pitfalls A lot of us are uncomfortable about mixing our personal and professional networks
Which  means…
for personal networking   People are using  social networking sites
for personal career enhancement People are using   social networking sites
or  not at all People are using   social networking sites
Which is fine…
a lot of organisations aren’t getting any of the potential benefits… but
<ul><li>So what should  </li></ul>social networking Organisations do about Websites?
Ban their use?
Probably impossible to enforce. People can access them from devices mobile
Use internal networking sites?
but not on their own. Doesn’t preventing access to the outside world rather miss the point? Yes
guidance? and training Provide
employees and organisations can help each other maximise the benefits and  avoid the pitfalls Yes
how you train employees to deal with the press. It’s all about reputation… Think about
you start? Where should
Develop a social networking and social media strategy
Explore at a corporate level the use of other social networking websites Draft Social Media Strategy
Adopt Develop code of conduct and usage policy for staff a social networking and social media & Draft Social Media Strategy
Develop Support social networking and other social media tools and techniques training programmes for staff in using & Dra...
Open up social networking websites  through web access policies vital knowledge sharing,  knowledge management  and profes...
Support Recognise internal social networking sites such as Yammer the development and use of & Draft Social Media Strategy
Adopt as your default  intellectual property  policy a Creative Commons license Draft Social Media Strategy
Reward   Behaviour Draft Social Media Strategy
Max imise the benefits Min imise the pitfalls   Social Networking websites of
The writing is on your wall The writing is on your wall The writing is on your wall The writing is on your wall The writin...
This work is the result of collaboration by a working group of the Henley Knowledge Management Forum: Diane Barlow HMRC No...
The  Henley Business School of the University of Reading  was established 60 years ago by business, for business. Highly p...
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The writings on your wall

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Guidance slideshow based on the the Henley KM Forums research project 2010 Social Networking and Knowledge Sharing looking at the question So what should organisations do about social networking sites.

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The writings on your wall

  1. 1. Knowledge is an important strategic resource
  2. 2. organisations increasingly need access to knowledge from outside their boundaries In today’s complex and changing world,
  3. 3. networks of external W I D E relationships
  4. 4. to across organisational boundaries help knowledge w f l o
  5. 5. Can social networking websites help organisations with this?
  6. 6. Social Networking Websites If employees use
  7. 7. for organisations there are some potential BENEFITS
  8. 8. Social Networking Websites Benefits Low cost of creating and maintaining relationships
  9. 9. Social Networking Websites Benefits Access to people with relevant knowledge
  10. 10. Social Networking Websites Benefits Number and diversity of people that can be reached online
  11. 11. there are PITFALLS too especially for employees
  12. 12. Social Networking Websites Pitfalls We haven’t yet worked out how social networking websites fit into our lives
  13. 13. Social Networking Websites Pitfalls The world can see what we’re doing
  14. 14. Social Networking Websites Pitfalls A lot of us are uncomfortable about mixing our personal and professional networks
  15. 15. Which means…
  16. 16. for personal networking People are using social networking sites
  17. 17. for personal career enhancement People are using social networking sites
  18. 18. or not at all People are using social networking sites
  19. 19. Which is fine…
  20. 20. a lot of organisations aren’t getting any of the potential benefits… but
  21. 21. <ul><li>So what should </li></ul>social networking Organisations do about Websites?
  22. 22. Ban their use?
  23. 23. Probably impossible to enforce. People can access them from devices mobile
  24. 24. Use internal networking sites?
  25. 25. but not on their own. Doesn’t preventing access to the outside world rather miss the point? Yes
  26. 26. guidance? and training Provide
  27. 27. employees and organisations can help each other maximise the benefits and avoid the pitfalls Yes
  28. 28. how you train employees to deal with the press. It’s all about reputation… Think about
  29. 29. you start? Where should
  30. 30. Develop a social networking and social media strategy
  31. 31. Explore at a corporate level the use of other social networking websites Draft Social Media Strategy
  32. 32. Adopt Develop code of conduct and usage policy for staff a social networking and social media & Draft Social Media Strategy
  33. 33. Develop Support social networking and other social media tools and techniques training programmes for staff in using & Draft Social Media Strategy
  34. 34. Open up social networking websites through web access policies vital knowledge sharing, knowledge management and professional Draft Social Media Strategy
  35. 35. Support Recognise internal social networking sites such as Yammer the development and use of & Draft Social Media Strategy
  36. 36. Adopt as your default intellectual property policy a Creative Commons license Draft Social Media Strategy
  37. 37. Reward Behaviour Draft Social Media Strategy
  38. 38. Max imise the benefits Min imise the pitfalls Social Networking websites of
  39. 39. 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  40. 40. This work is the result of collaboration by a working group of the Henley Knowledge Management Forum: Diane Barlow HMRC Noelle Brelsford Office of the Parliamentary & Health Service Ombudsman Simon Cheung Information Centre for Health and Social Care Kate Curtis Audit Commission Jim Downie Unisys Kate Elliot Audit Commission Alison Flower BG Group Susan Frost MOD Dominic Grace Balfour Beatty Peter Hillis United Utilities Tony Jameson-Allen NHS West Midlands RDC Mike Jenkins MOD Stephen Latham DFID Tricia Lustig Henley Business School Adrian Malone Faithful+Gould Michael Norton IDeA (member co-champion) Duncan Ogilvy Mills & Reeve Geoff Parcell Practical KM Judy Payne Henley KM Forum (academic co-champion) Derek Shaw MOD Nick Silburn Henley Business School (project researcher) Robin Smith MOD Sue Smith HMRC Alan Stevens QinetiQ Peter Thomson Henley Business School Knowledge Management Forum
  41. 41. The Henley Business School of the University of Reading was established 60 years ago by business, for business. Highly pragmatic and relevant programmes are readily applied back in the working environment, to make a real difference to individuals and organisations. Henley’s Queen’s Award for Enterprise in the International Trade category recognises our success in exporting management learning around the globe. The Henley Knowledge Management Forum was founded in 2000 and is an internationally recognised centre of excellence in knowledge management. As a membership-based community, it attracts leading business practitioners, world-class academics and thought leaders who collaborate to develop insights, understanding and practical guidance on knowledge management.
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