The writings on your wall

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Guidance slideshow based on the the Henley KM Forums research project 2010 Social Networking and Knowledge Sharing looking at the question So what should organisations do about social networking sites.

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The writings on your wall

  1. 1. Knowledge is an important strategic resource
  2. 2. organisations increasingly need access to knowledge from outside their boundaries In today’s complex and changing world,
  3. 3. networks of external W I D E relationships
  4. 4. to across organisational boundaries help knowledge w f l o
  5. 5. Can social networking websites help organisations with this?
  6. 6. Social Networking Websites If employees use
  7. 7. for organisations there are some potential BENEFITS
  8. 8. Social Networking Websites Benefits Low cost of creating and maintaining relationships
  9. 9. Social Networking Websites Benefits Access to people with relevant knowledge
  10. 10. Social Networking Websites Benefits Number and diversity of people that can be reached online
  11. 11. there are PITFALLS too especially for employees
  12. 12. Social Networking Websites Pitfalls We haven’t yet worked out how social networking websites fit into our lives
  13. 13. Social Networking Websites Pitfalls The world can see what we’re doing
  14. 14. Social Networking Websites Pitfalls A lot of us are uncomfortable about mixing our personal and professional networks
  15. 15. Which means…
  16. 16. for personal networking People are using social networking sites
  17. 17. for personal career enhancement People are using social networking sites
  18. 18. or not at all People are using social networking sites
  19. 19. Which is fine…
  20. 20. a lot of organisations aren’t getting any of the potential benefits… but
  21. 21. <ul><li>So what should </li></ul>social networking Organisations do about Websites?
  22. 22. Ban their use?
  23. 23. Probably impossible to enforce. People can access them from devices mobile
  24. 24. Use internal networking sites?
  25. 25. but not on their own. Doesn’t preventing access to the outside world rather miss the point? Yes
  26. 26. guidance? and training Provide
  27. 27. employees and organisations can help each other maximise the benefits and avoid the pitfalls Yes
  28. 28. how you train employees to deal with the press. It’s all about reputation… Think about
  29. 29. you start? Where should
  30. 30. Develop a social networking and social media strategy
  31. 31. Explore at a corporate level the use of other social networking websites Draft Social Media Strategy
  32. 32. Adopt Develop code of conduct and usage policy for staff a social networking and social media & Draft Social Media Strategy
  33. 33. Develop Support social networking and other social media tools and techniques training programmes for staff in using & Draft Social Media Strategy
  34. 34. Open up social networking websites through web access policies vital knowledge sharing, knowledge management and professional Draft Social Media Strategy
  35. 35. Support Recognise internal social networking sites such as Yammer the development and use of & Draft Social Media Strategy
  36. 36. Adopt as your default intellectual property policy a Creative Commons license Draft Social Media Strategy
  37. 37. Reward Behaviour Draft Social Media Strategy
  38. 38. Max imise the benefits Min imise the pitfalls Social Networking websites of
  39. 39. 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  40. 40. This work is the result of collaboration by a working group of the Henley Knowledge Management Forum: Diane Barlow HMRC Noelle Brelsford Office of the Parliamentary & Health Service Ombudsman Simon Cheung Information Centre for Health and Social Care Kate Curtis Audit Commission Jim Downie Unisys Kate Elliot Audit Commission Alison Flower BG Group Susan Frost MOD Dominic Grace Balfour Beatty Peter Hillis United Utilities Tony Jameson-Allen NHS West Midlands RDC Mike Jenkins MOD Stephen Latham DFID Tricia Lustig Henley Business School Adrian Malone Faithful+Gould Michael Norton IDeA (member co-champion) Duncan Ogilvy Mills & Reeve Geoff Parcell Practical KM Judy Payne Henley KM Forum (academic co-champion) Derek Shaw MOD Nick Silburn Henley Business School (project researcher) Robin Smith MOD Sue Smith HMRC Alan Stevens QinetiQ Peter Thomson Henley Business School Knowledge Management Forum
  41. 41. The Henley Business School of the University of Reading was established 60 years ago by business, for business. Highly pragmatic and relevant programmes are readily applied back in the working environment, to make a real difference to individuals and organisations. Henley’s Queen’s Award for Enterprise in the International Trade category recognises our success in exporting management learning around the globe. The Henley Knowledge Management Forum was founded in 2000 and is an internationally recognised centre of excellence in knowledge management. As a membership-based community, it attracts leading business practitioners, world-class academics and thought leaders who collaborate to develop insights, understanding and practical guidance on knowledge management.
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