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CoP Trumps 2013

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CoP Trumps is a card game that can be used as a prompt when building, facilitating and measuring your Community of Practice. …

CoP Trumps is a card game that can be used as a prompt when building, facilitating and measuring your Community of Practice.

The main premise behind the CoP Trumps is to give you some suggestions of action to undertake that will assist with the collaboration within your online group or community.

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  • 1. CoP Trumps
  • 2. CoP TrumpsIntroductionCoP Trumps is a card game that can be used as a prompt when building, facilitatingand measuring your Community of Practice.The main premise behind the CoP Trumps is to give you some suggestions of actionto undertake that will assist with the collaboration within your online group orcommunity.The Trumps can be used throughout the 4 stages of a communities life cycle basedon the work of Richard Millington but also include elements from Denham Grey wholooked at the getting and retaining of members within online communities.Community Maturity  Start up begins when individuals begin interacting with their target audience and ends with the community achieving activity.  Growth begins when activity has been achieved and ends when close to 90% of growth and activity is being consistently generated by members, and when there is a limited sense of community amongst members.  Mature begins when a high number of activity/growth is being generated by members of the community and ends when activity/growth is self-sustaining and there is a very highly developed sense of community.  Review begins when the community is almost entirely self-sustaining and ends when it has broken into smaller more focused communities or has met its purpose and closes. Not all communities progress to this phase. Many are fine in the mature phase.
  • 3. Facilitator time break downAs a facilitator you will break your time down facilitating the community into seven keyelementsStrategy – 5% to 10 % (planning, collecting/analysing data)Growth – 10% to 40% (direct invites, promotion, referral tactics etc...)Moderation - 20% to 25% (initiating discussions, resolving disputes, soliciting responses,weeding, steering the community).Content - 10% to 15% (writing content and encouraging others to contribute)Relationships – 10% to 15% (personal participation, cultivating volunteers, befriending keymembers)Events & Activities – 5% to 10% (planning online/offline events regular/irregular events)Technology – 5% to 10% (maintenance, introducing new ways of working)Playing CoP TrumpsThere are a range of Game Cards available in the pack for you to use.Each Trump Card will cover an Action, Tool or Techniques that you can use with an estimateof between 1 to 100 on:  Cost  Learning Curve  Knowledge Sharing  Geek Factor  Encourages Participation I would also like to thank Chris Collison who was the inspiration behind the trumps concept.
  • 4. Online Facilitators Community Online Facilitators Community Top Trumps Game Planning the Game All cards are dealt among the players. Your community plan (not strategy) should be detailed There must be at least two players and at least one but flexible. It should be a step-by-step set of actions card for each player. you can use to develop your online community. The starting player (normally the player sitting on the dealer’s left) selects an attribute from his or her The plan will evolve and change depending on which topmost card and reads out its value. stage your community is within its maturity (see the Community Maturity Card). Each player then reads out the value of the same attribute from their cards. Identify the Trump Cards that align with your The largest value wins the “trick”, and the winner takes community’s maturity (Start up, Growth, Mature or all the cards and places them at the bottom of his or Review), and use these as prompts to design a her pile. Community Plan for the next 3 to 6 months looking at key tasks such as events, communications and That player then looks at their new topmost card, and day-to-day activities. chooses the attribute for the next round. Month Month Month In the event of a draw, the cards are placed in the 1 2 3 centre and a new attribute is chosen from the next card by the same person as in the previous round. Events The winner of that round obtains all of the cards in the Communications centre as well as the top card from each player. Day-to-day activities Players are eliminated when they lose their last card, You can always look through the remaining cards for and the winner is the player who obtains the whole other ideas and suggestions. pack.Online Facilitators Community Online Facilitators Community Alternative Top Trumps Community Maturity All cards are dealt among the players. There must be at least two players and at least one card for each player. Events and Activities The starting player (normally the player sitting on the dealer’s left) selects his or her topmost card and reads out the description. The person to the left will then select an attribute from their card to pit against this. Each player then reads out the value of the same attribute from their cards. Cost 60 The largest value wins the “trick”, and the winner takes Learning Curve 35 all the cards and places them at the bottom of his or her pile. Knowledge Sharing 40 That player then looks at their new topmost card, and Geek Factor 10 chooses the attribute for the next round. Encourages Participation 65 In the event of a draw, the cards are placed in the centre and a new attribute is chosen from the next Competitions can be used to recruit new members and card by the same person as in the previous round. competitions or games can be used in very effective The winner of that round obtains all of the cards in the ways to build a community. But be careful and make centre as well as the top card from each player. sure competitions encourage connections. So people will only join for the prizes Players are eliminated when they lose their last card, and the winner is the player who obtains the whole pack. Start up Growth Mature Review
  • 5. Online Facilitators Community Online Facilitators Community Virtual Flu Jab Life’s a beach There is a lot of detail and work involved into setting the foundations of Sometimes communities become ill. Identify the a community. We are going to use the idea of creating one by symptoms to give you a diagnosis. comparing it to a beach. Select the relevant Trump Cards to remedy the illness. Before you begin, close your eyes and think of all the things you might Symptoms Diagnosis Remedies see when you visit your favourite beach. Do you see people, Lack of participation or activity. Spattergroit multi-coloured umbrellas and hardworking lifeguards? Kids digging in the sand, a few games of Frisbee and the warm ocean? Minimal activity. Proxyglossariasis Sudden drop activity. I-Pollen Degenerative Do you notice all the different people? They all share the same goals Disorder of coming to your beach to relax and enjoy the sun and the amenities of Another community is focused on the Hemoglophagia the beach. same topic. Pick a name for your beach (Choose something that everyone will be able to share, build an identify and flow off the tongue). Lack of sponsor or lack of support from The Sudds the sponsor. Is your beach going to be open or restricted? This means you will have to offer a good reason for your visitors to gain access to the private beach. Members do not understand why they Head-go-boom-boom- should join and what the community is it is Do you have a list of rules that govern the beach? These rules define what is all about acceptable and lets the public know how to conduct themselves. Every visitor on your beach brings unique items such as beach towels, chairs, Stagnation of activity (no new Cutie Pox buckets and spades, umbrellas etc. Every member of your community has members). their own name, profile picture and biography that makes them unique. Lack of relationships between Malignalitaloptereosis Is the beach clean, kept in good shape and has activities that appeal to your community members audience that will make them come back? Lack of relationships between Beaches sometimes have bad weather, bugs and whales that become facilitators and key community Groats Disease beached. Have you planned for spammers, trolls and unruly members and members. outlined how to deal with such offences and moderate accordingly? Members are not receiving updates Electric Flu Do you have lifeguards? They watch over the community and keep things going smoothly. They are relied upon to be invisible but step in when Lack of community facilitation skills Synaptic Seepage necessary. Do you have adequate coverage of lifeguards to monitor the beach during the peak times? Experts are shy and find it hard to Say the Opposite of share their knowledge What You Mean Do you have a few donors, that help pay for some of the services because Disease they believe in the overall vision? These donors are advocates and are heavily interested in your community. You will need to identify who your advocates are and work with them to continue to grow your community. Based on the work of Patti Anklam http://www.pattianklam.com Based on the work of Michael Hahn http://www.mbhahn.comOnline Facilitators Community Online Facilitators Community Blank Card Blank Card
  • 6. Online Facilitators Community Online Facilitators Community Competitions Community Plan Events and Activities Strategy Cost 60 Cost 30 Learning Curve 35 Learning Curve 35 Knowledge Sharing 40 Knowledge Sharing 70 Geek Factor 10 Geek Factor 20 Encourages Participation 65 Encourages Participation 85 Competitions and games can be used in very effective Your Community Plan should consist of events, way to recruit new members and build a community. communications and day-to-day activities, that will But be careful and make sure they encourage spark community activity, attract members and connections otherwise people will only join for the increase participation. prizes and not return. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Community Charter Community Purpose Strategy Strategy Cost 60 Cost 20 Learning Curve 35 Learning Curve 25 Knowledge Sharing 40 Knowledge Sharing 80 Geek Factor 10 Geek Factor 25 Encourages Participation 65 Encourages Participation 70 A written expression of the communitys purpose, Describes why the community exists. It is a short boundaries, membership criteria, sponsors, key roles, statement designed to capture both hearts and minds ways of working, special focus areas and measures and encourage ownership within the community. of success. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 7. Online Facilitators Community Online Facilitators Community Welcome Message Water Cooler Relationships Strategy Cost 10 Cost 10 Learning Curve 15 Learning Curve 30 Knowledge Sharing 80 Knowledge Sharing 80 Geek Factor 25 Geek Factor 45 Encourages Participation 75 Encourages Participation 75 A good welcome message will point new members in the direction of key activities and people in the community. Is a thread in the forum where members can introduce themselves and find out a little bit more about who is The intention is make them fell part of something bigger. in the community? Think of it as an online ice breaker . Don’t forget you can always reference parts of your community purpose in your welcome message. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Profiles Invitations Relationships Growth Cost 30 Cost 20 Learning Curve 35 Learning Curve 25 Knowledge Sharing 70 Knowledge Sharing 80 Geek Factor 35 Geek Factor 25 Encourages Participation 70 Encourages Participation 70 A good profile will have a picture and a biography. Your biography will include your interests and When kicking off the community or asking a new group experience that will help people know more about you. of people to join, use an email invite or the ‘Invite to join’ function. Don’t forget to mention the community’s Combine this with a photo, this helps put a face to a purpose and the expectations of being a member. name. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 8. Online Facilitators Community Online Facilitators Community Newsletter Polls Content Content Cost 40 Cost 20 Learning Curve 45 Learning Curve 30 Knowledge Sharing 50 Knowledge Sharing 25 Geek Factor 45 Geek Factor 35 Encourages Participation 90 Encourages Participation 80 A newsletter is a round-up or summary of the latest Snapshot questions, usually with a choice of short activity from the community, and upcoming activities that answers, used to gauge general consensus, check are of interest to its member. It is sent directly to temperature, or get a rough idea of how a group of members to provide them with these updates on a people feel about an issue or idea. weekly, fortnightly or monthly basis Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Photos Events Events and Activities Growth Cost 30 Cost 90 Learning Curve 55 Learning Curve 65 Knowledge Sharing 30 Knowledge Sharing 95 Geek Factor 50 Geek Factor 25 Encourages Participation 65 Encourages Participation 95 Everyone likes photos and they make a great Events are a gathering of members (face-to-face or conversation point. Taking photos at events and online) designed to accomplish many goals including: conferences can bring the community together by information exchange, collaboration, networking, showing that members are real people and not just an interaction and more . image on the screen. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 9. Online Facilitators Community Online Facilitators Community Online Conference Interviews Events and Activities Events and Activities Cost 80 Cost 90 Learning Curve 95 Learning Curve 65 Knowledge Sharing 75 Knowledge Sharing 95 Geek Factor 65 Geek Factor 25 Encourages Participation 85 Encourages Participation 95 An online conference uses the community as a Are semi-structured and have a general theme that will conference venue. This means that participants can be explored to elicit the knowledge and experience of access the conference from anywhere in the world and the individual (s) to be shared with a wider audience. they can do this at any time. Be it in Audio, Video or Written forms. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Alerts Notice Board Content Content Cost 20 Cost 30 Learning Curve 45 Learning Curve 30 Knowledge Sharing 70 Knowledge Sharing 70 Geek Factor 35 Geek Factor 25 Encourages Participation 85 Encourages Participation 60 A notice board is a forum thread where thoughts, Alerts or notifications are email updates of the latest ideas and questions are posted and shared. activity from your community. These can be set up as On their own, these posts are not in-depth and do not immediate, daily or weekly and will summarise updates require discussion as they are normally general across all the functions that the community uses; statements or signposts to information. including forums, events, library, wikis and blogs. . Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 10. Online Facilitators Community Online Facilitators Community Backchanneling Hotseats Events and Activities Relationships Cost 70 Cost 70 Learning Curve 60 Learning Curve 55 Knowledge Sharing 85 Knowledge Sharing 60 Geek Factor 25 Geek Factor 55 Encourages Participation 80 Encourages Participation 80 Enables members to ask the person in the hot seat It is the ability to contact members when appropriate, (usually an expert in their field) questions about a to encouraging them to answer questions or share particular project or experience, to which they can their insights to a discussion or piece of content . respond to over a set period of time. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Hot Topics Peer Assist Content Content Cost 20 Cost 70 Learning Curve 20 Learning Curve 40 Knowledge Sharing 80 Knowledge Sharing 90 Geek Factor 35 Geek Factor 50 Encourages Participation 85 Encourages Participation 95 Discussions around a topic that is hot (or relevant) at A workshop or meeting designed to gain knowledge the moment in time. It may involve a series of and insight from members of the community around a techniques such as a hotseat or a face-to-face event particular issue. With members sharing their related which are all linked together around a discussion for a experience and insights on the issue and assisting time period. the Peer in the resolution of the issue. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 11. Online Facilitators Community Online Facilitators Community Seeding Feeding Moderation Moderation Cost 70 Cost 70 Learning Curve 30 Learning Curve 40 Knowledge Sharing 70 Knowledge Sharing 80 Geek Factor 30 Geek Factor 20 Encourages Participation 80 Encourages Participation 75 The first step in seeding a community is to pick a short list of the most interesting and important topics If you do not feed the community with content, identified through your conversations with potential connections and a little bit of fun, its members will members. Look for high quality, relevant content. So stray and go else where. when you launch, it will give new members a sense of what your community is all about.. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Marketplace Google Alerts Technology Content Cost 50 Cost 10 Learning Curve 50 Learning Curve 40 Knowledge Sharing 90 Knowledge Sharing 50 Geek Factor 50 Geek Factor 50 Encourages Participation 85 Encourages Participation 60 Could be seen as a dating service for knowledge. These are email updates of the latest relevant Google It identifies what people know and what they need to search results (web, news, etc.) based on your choice know on a particular subject, and then connects of query or topic. them appropriately. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 12. Online Facilitators Community Online Facilitators Community Google Reader Useful Resources Technology Content Cost 10 Cost 55 Learning Curve 50 Learning Curve 50 Knowledge Sharing 55 Knowledge Sharing 80 Geek Factor 50 Geek Factor 45 Encourages Participation 50 Encourages Participation 60 Everyone needs to know where you get your Known as RSS (Really Simple Syndication), allows information from. By gathering a list of websites, you to see when websites have added new content books and articles that you regularly use and asking as soon as it’s published, in one place, without having others to add to this list by sharing theirs, an to visit the websites you have taken the RSS feed from. extensive resource can be built for the community. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community FAQs Identifying Needs Strategy Content Cost 50 Cost 50 Learning Curve 50 Learning Curve 50 Knowledge Sharing 80 Knowledge Sharing 65 Geek Factor 50 Geek Factor 35 Encourages Participation 65 Encourages Participation 70 Many new community members will gravitate Communities will go through different stages of towards a FAQ page to seek help or familiarise maturity and focus. Identifying whether your themselves with the community. A good FAQ page community’s focus is on helping, best practice, should provide answers to the common questions innovation or knowledge stewarding can help you in concerning the community. planning the activities needed. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 13. Online Facilitators Community Online Facilitators Community Blogging Weeding Moderation Content Cost 50 Cost 50 Learning Curve 50 Learning Curve 40 Knowledge Sharing 55 Knowledge Sharing 45 Geek Factor 55 Geek Factor 40 Encourages Participation 60 Encourages Participation 40 Is an online journal reflecting the thoughts and activities Communities occasionally need weeding by of a community member. This form of web publishing removing dead posts, old documents etc. But has become an established communications tool, and sometimes you will have the chance to recycle the is simple to create and use. material and make something new from it. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Welcome Pack Case Study Content Content Cost 40 Cost 70 Learning Curve 30 Learning Curve 60 Knowledge Sharing 90 Knowledge Sharing 70 Geek Factor 30 Geek Factor 55 Encourages Participation 75 Encourages Participation 80 A welcome pack brings newcomers up to speed with A tool used to present an in-depth write up which the latest happenings in the community and its history. examines and captures a real-life situation from It will also include links to all the key content in the beginning to end. It’s a chance to highlight to others community and provide prompts to encourage them to what happened, why and how it happened and what start participating right away. was instrumental in shaping the outcome. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 14. Online Facilitators Community Online Facilitators Community Anecdotes Health Check Survey Strategy Content Cost 70 Cost 55 Learning Curve 80 Learning Curve 55 Knowledge Sharing 80 Knowledge Sharing 50 Geek Factor 50 Geek Factor 55 Encourages Participation 85 Encourages Participation 60 Also known as a satisfaction survey, allows members An anecdote is a short tale narrating an interesting or to feedback on the value, purpose, participation, amusing incident. It is always based on a real-life interaction, content and facilitation of the community to situation or experience involving actual people, identify areas for improvement and assist in planning whether famous or not and in actual places. for the future. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Benchmarking Close Down Strategy Strategy Cost 80 Cost 50 Learning Curve 55 Learning Curve 80 Knowledge Sharing 80 Knowledge Sharing 40 Geek Factor 55 Geek Factor 40 Encourages Participation 85 Encourages Participation 30 Performance Improvement Benchmarking is a tool that Is the close down of the community due to it meeting allows you to create a matrix around any topic to identify its objectives or reaching the end of its life cycle? It areas of strong and weak practice. Once the matrix is may also be time to hand over to members who wish to complete and benchmarking has began it will enable continue building this community and carry on with the you to visualise the knowledge gaps and connect theme area. sharers with learners. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 15. Online Facilitators Community Online Facilitators Community Forum Metrics Moderation Strategy Cost 50 Cost 40 Learning Curve 55 Learning Curve 50 Knowledge Sharing 65 Knowledge Sharing 40 Geek Factor 20 Geek Factor 60 Encourages Participation 50 Encourages Participation 50 Is a type of measurement used to gauge some Forums are great for holding discussions and posting quantifiable components of a community’s user-generated content. Each forum holds the threads performance, such as number of members, document where the conversations take place and includes a downloads etc. They can be used to monitor the starting post at the top and responses listed below. community’s performance in terms of achieving its goals. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Launch Community Orientations Events and Activities Strategy Cost 80 Cost 40 Learning Curve 50 Learning Curve 60 Knowledge Sharing 80 Knowledge Sharing 50 Geek Factor 60 Geek Factor 80 Encourages Participation 80 Encourages Participation 60 Community orientation is a tool that can be used to help You’ve set up your community and the launch date has plan activities for your community. By asking members been decided. But don’t open the doors to the which preference they have regarding, Meetings, world just yet. Make that one last check that you have Projects, Access to expertise, Relationship, Context, content ready before the countdown for launch starts Cultivation , Individual participation , Content and as there’s no turning back. Conversation enables you to plan future activities. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 16. Online Facilitators Community Online Facilitators Community Sense of Community Membership Acceptance Strategy Growth Cost 50 Cost 20 Learning Curve 50 Learning Curve 30 Knowledge Sharing 55 Knowledge Sharing 50 Geek Factor 65 Geek Factor 10 Encourages Participation 65 Encourages Participation 70 Sense of Community Index is a measure based on the A good membership acceptance message can help you perception of four key elements within your community: hit two birds with one stone in converting visitors to membership, influence, meeting needs, and a shared members and getting the members to contribute to the emotional connection. Community. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Membership Rejection Google Analytics Technology Growth Cost 10 Cost 10 Learning Curve 30 Learning Curve 70 Knowledge Sharing 30 Knowledge Sharing 25 Geek Factor 10 Geek Factor 95 Encourages Participation 30 Encourages Participation 55 Sometimes you have to say no to a membership Google Analytics shows a snapshot of what’s going on request. They may not fit your membership criteria or in your community, in terms of how your visitors found they may not have provided enough information. So you, what your most popular content is, and how you say no but with encouragement for them to return if can keep your members coming back. the community is relevant to their needs. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 17. Online Facilitators Community Online Facilitators Community What’s my role? Membership Benefits Relationships Growth Cost 20 Cost 50 Learning Curve 30 Learning Curve 50 Knowledge Sharing 50 Knowledge Sharing 50 Geek Factor 20 Geek Factor 40 Encourages Participation 50 Encourages Participation 70 Understanding the role you should play is essential to Explaining the community’s benefits is key is assisting your community. Some facilitators are forced into the members in making time to participate but also in role even though they are better placed being a sponsor, allowing them to explain to their managers the reasons champion or member. What role should you play? why they should participate. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Recruit a Sponsor Recruit a Leader Strategy Strategy Cost 50 Cost 50 Learning Curve 30 Learning Curve 30 Knowledge Sharing 50 Knowledge Sharing 50 Geek Factor 30 Geek Factor 40 Encourages Participation 80 Encourages Participation 70 A sponsor nurtures and provides top-level recognition A leader provides the overall guidance and for the community, thereby encouraging growth and management, and has the personal qualities needed to commitment of resources. A sponsor can pave the build and maintain the community. way for the community’s success. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 18. Online Facilitators Community Online Facilitators Community Recruit Members Recruit Subject Experts Strategy Strategy Cost 20 Cost 60 Learning Curve 30 Learning Curve 35 Knowledge Sharing 25 Knowledge Sharing 55 Geek Factor 340 Geek Factor 20 Encourages Participation 65 Encourages Participation 50 Subject matter experts who are approachable, Members must possess a strong desire to collaborate collaborative, and cooperative can serve as the and share knowledge. They take active ownership in keepers of the community’s knowledge and practice. the community by participating in its events and They can play a key role in sharing tacit knowledge activities. with the members. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Recruit Core Team Start Up Checklist Strategy Strategy Cost 40 Cost 30 Learning Curve 30 Learning Curve 30 Knowledge Sharing 50 Knowledge Sharing 20 Geek Factor 40 Geek Factor 30 Encourages Participation 70 Encourages Participation 80 The start up checklist runs you though a range of The core team is instrumental in establishing the questions looking at purpose, content, technology, community. They are knowledgeable and experienced plan, profiles, metrics etc. This helps you to know in the area of work, and can advise the community of what’s involved and the work that is needed to make good practices in the work area. the community vibrant and active? Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 19. Online Facilitators Community Online Facilitators Community Lurkers Choosing Technology Moderation Technology Cost 20 Cost 30 Learning Curve 30 Learning Curve 30 Knowledge Sharing 50 Knowledge Sharing 50 Geek Factor 20 Geek Factor 60 Encourages Participation 50 Encourages Participation 80 Lurkers are a combination of people new and not yet Knowing the type of community you are, who your comfortable in posting and sharing. They are normally members are, and asking what the issues you are members who only read and never post anything trying to solve are, will lead you to choosing the right themselves, and tend to come in and then drift away technology to support your community. Rather than without ever engaging. picking the technology first Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Co-Facilitation Participation Levels Moderation Moderation Cost 40 Cost 30 Learning Curve 40 Learning Curve 40 Knowledge Sharing 50 Knowledge Sharing 55 Geek Factor 30 Geek Factor 25 Encourages Participation 80 Encourages Participation 50 User participation in communities more or less follows One person cannot always cover all the territory of an 90% read or observe, but dont contribute. 9% edit or online community. Co-facilitating allows the work to be rate content but don’t create and 1% of users create spread out and can provide training opportunities by new content. This rule gives both hope and pairing an experienced facilitator with a new facilitator. discouragement , but does set more of a realistic expectation. . Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 20. Online Facilitators Community Online Facilitators Community Knowledge Café Webinar Events and Activities Content Cost 40 Cost 50 Learning Curve 30 Learning Curve 55 Knowledge Sharing 45 Knowledge Sharing 75 Geek Factor 35 Geek Factor 35 Encourages Participation 80 Encourages Participation 85 Short for web-based seminar, a webinar is a A knowledge café brings people together to have an presentation, lecture, workshop or seminar that is open, creative conversation to explore issues, share transmitted over the web and can be provided to a ideas and learn from each other. large number of geographical dispersed people. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Advertise 24 Hour Rule Moderation Growth Cost 40 Cost 30 Learning Curve 40 Learning Curve 50 Knowledge Sharing 45 Knowledge Sharing 75 Geek Factor 30 Geek Factor 35 Encourages Participation 65 Encourages Participation 85 One of the most widespread challenges of a facilitator Advertise, Advertise, and Advertise. Getting the word revolves around getting members to use the out is a good idea, but don’t drop a link everywhere you community. When they do participate try and get a go. Some places might not attract the right audience response or acknowledgement to their post within you are after. Tread carefully, and think before you link. 24 hours. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 21. Online Facilitators Community Online Facilitators Community Facilitator Phrases Task Prioritisation Moderation Moderation Cost 20 Cost 30 Learning Curve 30 Learning Curve 50 Knowledge Sharing 25 Knowledge Sharing 75 Geek Factor 30 Geek Factor 35 Encourages Participation 60 Encourages Participation 80 Language is facilitator’s most powerful tool. And you As a facilitator you need to plan your day and week in will use the same phrases over and over again such as advance. You priorities will include drafting upcoming “Thank you”, “I’m sorry you’re having a problem”, pieces of content, contacting top members, “Your input is appreciated”, “I took the liberty of moving participating, collecting and analysing data and your post”. many more… Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Glossary of Terms Wiki Content Content Cost 45 Cost 50 Learning Curve 30 Learning Curve 50 Knowledge Sharing 75 Knowledge Sharing 70 Geek Factor 40 Geek Factor 55 Encourages Participation 60 Encourages Participation 75 Content is one of the keys to a community’s success. Wikis are web pages which anyone can edit. Wikis can Why not leverage it to its full potential by creating a be surprisingly robust, open-ended and collaborative solid, well-formatted glossary of terms in your niche and are great for recording meetings, planning event and add it to your community. co-ordination, project development and much more. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 22. Online Facilitators Community Online Facilitators Community After Action Review Net Promoter Score Strategy Content Cost 20 Cost 50 Learning Curve 30 Learning Curve 70 Knowledge Sharing 80 Knowledge Sharing 50 Geek Factor 35 Geek Factor 75 Encourages Participation 85 Encourages Participation 55 An after-action review (AAR) is a tool to evaluate and Net Promoter is a survey to your community looking at capture lessons learned at the end of a project or promoters and detractors. This will give you a metric Activity. It asks four main questions: What was to give you a sense of how well your community is supposed to happen? What actually happened? Why doing. were there differences? And what did we learn? Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Online Discussions New Member Qs Relationships Moderation Cost 20 Cost 50 Learning Curve 30 Learning Curve 70 Knowledge Sharing 60 Knowledge Sharing 50 Geek Factor 25 Geek Factor 55 Encourages Participation 70 Encourages Participation 55 Normally held within forums, they are types of Taking that first step as a new member is difficult. interactive discussions allowing the posting of user- What questions can you ask to help them take that generated content to create conversations. step and benefit from being part of the community? Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 23. Online Facilitators Community Online Facilitators Community Facilitator Planning Invigorate Strategy Growth Cost 40 Cost 50 Learning Curve 30 Learning Curve 70 Knowledge Sharing 80 Knowledge Sharing 50 Geek Factor 35 Geek Factor 60 Encourages Participation 85 Encourages Participation 60 Plan your week in advance. Your plans are based upon Invigorating the community involves restoring the data collected and knowledge of what the community “social capital” in a way that motivates people needs to further develop. It can range from spending to re-engage. It can range from face-to-face meetings, ten minutes a day, an hour a day, or all the way up to a changing the purpose, inviting new members to full time role. recruiting a new sponsor Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Launch Event Sticky Threads Moderation Growth Cost 50 Cost 20 Learning Curve 70 Learning Curve 20 Knowledge Sharing 50 Knowledge Sharing 60 Geek Factor 55 Geek Factor 55 Encourages Participation 55 Encourages Participation 60 Sticky threads let you set the agenda for your The goal of the launch event should be to engage community. You get to determine what discussions member interests and stimulate continued involvement. everyone should see first and start participating in. Careful planning can help ensure the success of the But choose them wisely as you don’t want to neglect initial launch event. other discussions which members have started. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 24. Online Facilitators Community Online Facilitators Community Inclusion / Exclusion Social Network Analysis Moderation Strategy Cost 20 Cost 80 Learning Curve 30 Learning Curve 80 Knowledge Sharing 80 Knowledge Sharing 70 Geek Factor 30 Geek Factor 70 Encourages Participation 80 Encourages Participation 60 Who you accept and decline as members of your Social network analysis is the mapping and measuring group can affect the trust and interactions within it. of relationships and flows between people, groups, Be clear from the start who is in and who is out and organisations, computers or other write it down so everyone knows. information/knowledge processing entities. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Telephone Conference 21 Day Rule Events and Activities Moderation Cost 40 Cost 50 Learning Curve 30 Learning Curve 70 Knowledge Sharing 80 Knowledge Sharing 50 Geek Factor 35 Geek Factor 70 Encourages Participation 80 Encourages Participation 50 An effective conference call starts in the preparation. It takes 21 days for something to become a habit. Start early, choose a quiet place to conduct the call, So if that’s the case, keep your new community invite the appropriate people, set expectations of the members engaged by buddying them, suggest content call upfront, follow the agenda, and do a recap at the and introducing new members to the community. end of the call. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 25. Online Facilitators Community Online Facilitators Community 7 Quick Cheats Community Progress Strategy Content Cost 40 Cost 40 Learning Curve 30 Learning Curve 60 Knowledge Sharing 80 Knowledge Sharing 50 Geek Factor 30 Geek Factor 70 Encourages Participation 80 Encourages Participation 50 Sometimes you have to kick start a community very Communities need to evaluate how they are doing and quickly; using paid bloggers, forum exchanges, auto what progress they are making. The checklist asks registration, competitions, advertising, you to evaluate the performance of the key roles in the online conferences and newsletters. These will help community, the content being produced and the you achieve this. resources needed. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Member Satisfaction Contribution Evaluation Strategy Strategy Cost 40 Cost 65 Learning Curve 30 Learning Curve 70 Knowledge Sharing 80 Knowledge Sharing 50 Geek Factor 30 Geek Factor 75 Encourages Participation 80 Encourages Participation 55 Understanding the satisfaction that members have can Evaluating contributions is a great way to show the help you identify areas for improvement. Ask members benefits but showcasing how the community helped if they feel part of the community, if they would saved time in areas of working together, finding recommend it and if they are benefiting from being solutions, getting advice, sharing ideas and sharing part of it? problems is worthwhile. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity
  • 26. Online Facilitators Community Online Facilitators Community Community Benefits Community Performance Strategy Strategy Cost 40 Cost 35 Learning Curve 35 Learning Curve 50 Knowledge Sharing 85 Knowledge Sharing 50 Geek Factor 35 Geek Factor 45 Encourages Participation 80 Encourages Participation 55 A survey to identify benefits by directly asking the A survey for facilitators to use to help them identify the community members about the individual, community key characteristics of a facilitator and how they are and organisational benefits that occur as a result of performing the key task such as encouraging their participation in a community. connections and meeting the community’s objectives Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community MaturityOnline Facilitators Community Online Facilitators Community Full Health Check Gone Well/Not Gone Well Events and Activities Strategy Cost 50 Cost 5 Learning Curve 50 Learning Curve 10 Knowledge Sharing 70 Knowledge Sharing 65 Geek Factor 35 Geek Factor 15 Encourages Participation 80 Encourages Participation 95 A gone well, not gone well is a quick and useful tool to The purpose of this health check is to gain an get candid feedback at the end of an event or activity. understanding of the activity level of the community It allows all participants to say which aspects of an and to gain an indication on what runs on a lower level event or activity worked and which didn’t in an open and needs improvement. and accepting atmosphere. Start up Growth Mature Review Start up Growth Mature Review Community Maturity Community Maturity

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