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Crowds and communities in gaining new ideas

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Presentation at project workshop on 14.2.2013 at Teknologiateollisuus, Helsinki, Finland.

Presentation at project workshop on 14.2.2013 at Teknologiateollisuus, Helsinki, Finland.

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  • 1. CROWDS & COMMUNITIES IN GAININGNEW IDEAS14.2.2013 Teknologiateollisuus, HelsinkiD.Sc. Miia Kosonen
  • 2. Why Online Co-Creation?
  • 3. Online Co-Creation: ConceptsOpen innovationUsing external and internal ideas and knowledgeofflineonlineCO-CREATIONDeveloping and improving productsand services in collaboration with• companies• institutions• customers• end users/consumerslowhighIdea crowdsourcingUser generatedcontentOnline communitiesOnline panelsVirtual design centersTesting and prototypingInter-activity
  • 4. Online Community ModelsUser communitye.g. Linux or ApacheCommunityUsers and customersCompanyCompany…withinindependentcommunities…withincustomer-companyinterface…within asinglecommunity ofusersCompanye.g. Nokia IdeasProject,Dell IdeaStormCONTENT RULE: 1 % CREATES, 9 % EVALUATES AND 90 % CONSUMES
  • 5. Crowdsourcing ModelsDell IdeaStormNokia IdeasProjectGrabCADIBM Innovation Jam KickstarterInnoCentiveSAPiensBombardier YouRail
  • 6. Case IdeasProject – What DrivesUser Participation?Trust in thehosting firmEasiness ofuseSupport forknowledgeintegrationBased on a web survey and 283 responses fromChinese IdeasProject users, effective sample 244.
  • 7. Lessons learnt1. If you have a true community, focus on community-level attributes and notonly on individual contributors!2. Inspiration drives participation – the hosting firm as a role model3. Altruism beats opportunism: sociability and ’love of community’ are valuablealso online4. Willingness to learn new drives participation in professional communities5. More explicit linkages with experts and professionals needed to supportknowledge integration
  • 8. Three paths into successfulonline communities
  • 9. Lessons for Community ManagementOn community managers’ qualities, see www.somemonitor.com,mashable.com/2013/01/27/community-manager-qualities/ , http://www.tut.fi/soita, Twitter: #cmadFINETWORK LEVELINDIVIDUAL LEVELCOMPANY LEVEL• Building partnerships• Decomposition of valuableknowledge• Empathic, extrovert, good listener,dedicated, passionate –Giving face to the brand• Communication, organizing, goodjudgment, analytics, coaching –Making the community tick• Aligning OCs into strategy• Co-creative thinking/mindset• Resourcing in OC management• Facilitating knowledgeintegration and use
  • 10. Lessons for Community ManagementOn community managers’ qualities, see www.somemonitor.com,mashable.com/2013/01/27/community-manager-qualities/ , http://www.tut.fi/soita, Twitter: #cmadFINETWORK LEVELINDIVIDUAL LEVELCOMPANY LEVEL• Building partnerships• Decomposition of valuableknowledge• Empathic, extrovert, good listener,dedicated, passionate –Giving face to the brand• Communication, organizing, goodjudgment, analytics, coaching –Making the community tick• Aligning OCs into strategy• Co-creative thinking/mindset• Resourcing in OC management• Facilitating knowledgeintegration and use