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Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13
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Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13

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See video of presentation on YouTube at http://bit.ly/pcn13mobile …

See video of presentation on YouTube at http://bit.ly/pcn13mobile

Presentation for Podcamp Nashville 2013 - "Mobile for Entrepreneurs: Use It or Lose It" aka "Think Global, Act Local" - by Bayard Saunders at Hotel Preston, Nashville, Tennessee - May 4, 2013

Published in: Business, Technology
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Transcript

  • 1. Mobile for EntrepreneursPodcamp Nashville 2013Bayard SaundersMiiA.com@miiacom
  • 2. Mobile for Entrepreneurs- How to Think Inside The (Device) Box:Creative & Strategy For Personal Brands andSmall Business on Mobile - BeyondResponsive Design: Who is doing it right? Whatare they doing?- How to BYO: Simple (mostly FREE!) CMS tipsand tricks to build your own mobile websites,produce mobile content for social sharing,create SMS text alerts and business cards, etc.
  • 3. Consumers Favor Mobile
  • 4. Rons Auto RepairRon’s Auto Repair Center of Ames, Iowawww.ronsautorepairames.com● Yodle, a service that helps small businesses withmobile-optimized websites, listings on Google, Yahooand Bing maps, and paid-search services acrossmultiple desktop and mobile outlets.● Using a unique tracking number, Ron’s Auto Repair cantell where calls come from and see how many of themare a direct result of online and mobile marketingspending.● $9,000 in new sales per month● 23-28 new customers per month, average bill of $326
  • 5. Pacha Nightclub - pachanyc.com3 weeks after beginning the 2-3 times per week ClubTexting campaign, PACHA amassed a 2,000 personsubscriber list.Later that month, Pacha sent 3500 messages to theirsubscribers for an event. Total attendees resulting fromtheir text campaign: 440 = 12% return.Total Amount PACHA earned::● Door Income: 240 Men Paying $15 Reduced AdmissionEach = $3600● Bar Income: 440 attendees average 2 drinks per personat $10 per drink = $8800● Total Income = $12400Today PACHA has grown their subscriber list to over 6000members.
  • 6. Zanies
  • 7. Redbox
  • 8. Sonic
  • 9. Opry Mills Mall(Simon Properties)
  • 10. Tilted Kilt
  • 11. Dominos
  • 12. Pick a Keyword
  • 13. Advertise
  • 14. Opt-In
  • 15. Send Messages
  • 16. TextMarks
  • 17. TextMarks Pricing
  • 18. Mogreet
  • 19. Mogreet Pricing
  • 20. Tatango
  • 21. Tatango Pricing
  • 22. Good App, Good Mobile Site
  • 23. Conduit
  • 24. Conduit Pricing
  • 25. Mobile Ads
  • 26. Follow-up
  • 27. TextBusinessCardText "BAYARD"to 50500
  • 28. http://dooid.me/bayard
  • 29. http://dooid.me/bayard
  • 30. Bayard Saunders@miiacomMiiA.com615-866-2340bayard.saunders@gmail.com

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