"It's a mad, mad,
mobile, mobile world!"
#bcn10mobile
@miiacom - Bayard Saunders - http://miia.com
Mobile Marketing Screens
Mobile Phones - Smartphones - Tablets - iPad - GPS - ?
What's Possible? ...Mobile Tactics:
- Auto-TXT Reply "Text to..."
- Text to Haiti - Donations
- SMS Text Ads
- Mobile Bann...
Auto TXT Reply - Text to shortcode
TXT "Bayard" to 50500 - http://Contxts.com
Text to Haiti - Mobile Donations
American Red Cross raises $32 Million + for Haiti relief fund
SMS Text Ads
SMS Text Ads
via Twitter
Mobile Web - Banner Ads
http://msans.mobi/sites/sharepoint/MMhanddeviceit1
Microsoft Office SharePoint
Server Mobile Banner Ad
MMS Ads
http://TexTango.com
Mobile In-Game Ads
Waterfall Mobile’s Msgme (www.msgme.com) for UbiSoft
Mobile Coupons
Location Based Ads
Placecast, San Francisco
and Telefónica O2 UK Ltd.
O2 customers can register for O2 More at http://www....
GPS Ad Network
Location-based ads
Check-in Contests
Check-in Contests
Foursquare, Gowalla, Brightkite, GetGlue, Miso...
Check-in Contests
NASA and Gowalla
Check-in
Opportunity
for Engagement
Augmented Reality
Around Me
QR Codes
Digimarc Watermark (requires Digimarc reader)
Visual Search
- Mobius
Text a mobile phone
picture of this ad to
milk@agm.tw
Get video from Lauren
Visual Search - Mobius
Visual Search - Google Goggles
for Android and iPhone
Visual Search - Google Goggles
for Android and iPhone
TXT Groups
TXT "MiiAcom" to 41411
like a private Twitter -
only for subscribers
Mobile App vs. Mobile Web
• Not the same as Desktop vs. Internet
• Browser & markup language evolution (HTML5, etc.)
• Net...
A moment of silence for the passing of Goog-411
from even the cheapest mobile phone,
Text "_____" to GOOGL (46645)
from an...
Voice Recognition
http://TellMe.com - Telephone: (800)-555-TELL
Tellme Voice Studio is a voice
application design and
deve...
Mobile Marketing Association Calendar
http://mmaglobal.com/event
October 2010
Mobile Marketing Association Nashville
http://MobileMonday.net
http://mmaGlobal.com
Mobile Marketing Association
8 West 38...
Thank you Barcamp Nashville 2010!
Bayard Saunders
MiiA.com
@miiacom
(615)866-2340
bayard@miia.com
IM:bayard.saunders
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Mobile Marketing - Barcamp Nashville 2010 - Bayard Saunders

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Presentation to Barcamp Nashville 2010 Conference - Mobile Marketing - Bayard Saunders - http://miia.com - Mobile marketing tactics and options for brand advertising and communications

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Mobile Marketing - Barcamp Nashville 2010 - Bayard Saunders

  1. 1. "It's a mad, mad, mobile, mobile world!" #bcn10mobile @miiacom - Bayard Saunders - http://miia.com
  2. 2. Mobile Marketing Screens Mobile Phones - Smartphones - Tablets - iPad - GPS - ?
  3. 3. What's Possible? ...Mobile Tactics: - Auto-TXT Reply "Text to..." - Text to Haiti - Donations - SMS Text Ads - Mobile Banner Ads - MMS Ads - Mobile In-Game Ads - Mobile Coupons - Location-based Ads - GPS Ads (Garmin Network) - Check-in Contests - Augmented Reality - QR Codes & Watermarks - Visual Search - Text Groups - Voice Recognition
  4. 4. Auto TXT Reply - Text to shortcode TXT "Bayard" to 50500 - http://Contxts.com
  5. 5. Text to Haiti - Mobile Donations American Red Cross raises $32 Million + for Haiti relief fund
  6. 6. SMS Text Ads
  7. 7. SMS Text Ads via Twitter
  8. 8. Mobile Web - Banner Ads
  9. 9. http://msans.mobi/sites/sharepoint/MMhanddeviceit1 Microsoft Office SharePoint Server Mobile Banner Ad
  10. 10. MMS Ads http://TexTango.com
  11. 11. Mobile In-Game Ads Waterfall Mobile’s Msgme (www.msgme.com) for UbiSoft
  12. 12. Mobile Coupons
  13. 13. Location Based Ads Placecast, San Francisco and Telefónica O2 UK Ltd. O2 customers can register for O2 More at http://www.o2more.co.uk
  14. 14. GPS Ad Network Location-based ads
  15. 15. Check-in Contests
  16. 16. Check-in Contests Foursquare, Gowalla, Brightkite, GetGlue, Miso...
  17. 17. Check-in Contests NASA and Gowalla
  18. 18. Check-in Opportunity for Engagement
  19. 19. Augmented Reality Around Me
  20. 20. QR Codes
  21. 21. Digimarc Watermark (requires Digimarc reader)
  22. 22. Visual Search - Mobius Text a mobile phone picture of this ad to milk@agm.tw Get video from Lauren
  23. 23. Visual Search - Mobius
  24. 24. Visual Search - Google Goggles for Android and iPhone
  25. 25. Visual Search - Google Goggles for Android and iPhone
  26. 26. TXT Groups TXT "MiiAcom" to 41411 like a private Twitter - only for subscribers
  27. 27. Mobile App vs. Mobile Web • Not the same as Desktop vs. Internet • Browser & markup language evolution (HTML5, etc.) • Network evolution (4GS+, Cloud)
  28. 28. A moment of silence for the passing of Goog-411 from even the cheapest mobile phone, Text "_____" to GOOGL (46645) from any phone, call for directory Assistance
  29. 29. Voice Recognition http://TellMe.com - Telephone: (800)-555-TELL Tellme Voice Studio is a voice application design and development tool based on Microsoft's Visual Studio Domain Specific Language (DSL) toolkit. You can use Voice Studio to design, develop, maintain, and document your voice application.
  30. 30. Mobile Marketing Association Calendar http://mmaglobal.com/event October 2010
  31. 31. Mobile Marketing Association Nashville http://MobileMonday.net http://mmaGlobal.com Mobile Marketing Association 8 West 38th Street, Suite 200 New York, NY 10018 +1.917.558.4427 mma@mmaglobal.com MMANashville@gmail.com http://www.digitalnashville.net/group/mobile
  32. 32. Thank you Barcamp Nashville 2010! Bayard Saunders MiiA.com @miiacom (615)866-2340 bayard@miia.com IM:bayard.saunders
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