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Mobile Marketing - Barcamp Nashville 2010 - Bayard Saunders

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Presentation to Barcamp Nashville 2010 Conference - Mobile Marketing - Bayard Saunders - http://miia.com - Mobile marketing tactics and options for brand advertising and communications

Presentation to Barcamp Nashville 2010 Conference - Mobile Marketing - Bayard Saunders - http://miia.com - Mobile marketing tactics and options for brand advertising and communications

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  • 1. "It's a mad, mad, mobile, mobile world!" #bcn10mobile @miiacom - Bayard Saunders - http://miia.com
  • 2. Mobile Marketing Screens
    • Mobile Phones - Smartphones - Tablets - iPad - GPS - ?
  • 3. What's Possible? ...Mobile Tactics:
    • - Auto-TXT Reply "Text to..."
    • - Text to Haiti - Donations
    • - SMS Text Ads
    • - Mobile Banner Ads
    • - MMS Ads
    • - Mobile In-Game Ads
    • - Mobile Coupons
    • - Location-based Ads
    • - GPS Ads (Garmin Network)
    • - Check-in Contests
    • - Augmented Reality
    • - QR Codes & Watermarks
    • - Visual Search
    • - Text Groups
    • - Voice Recognition
  • 4. Auto TXT Reply - Text to shortcode
    • TXT "Bayard" to 50500     -     http://Contxts.com
  • 5. Text to Haiti - Mobile Donations
    • American Red Cross raises $32 Million + for Haiti relief fund
  • 6. SMS Text Ads
  • 7. SMS Text Ads via Twitter
  • 8. Mobile Web - Banner Ads
  • 9. http://msans.mobi/sites/sharepoint/MMhanddeviceit1 Microsoft Office SharePoint Server Mobile Banner Ad
  • 10. MMS Ads
    • http://TexTango.com
  • 11. Mobile In-Game Ads
    • Waterfall Mobile’s Msgme ( www.msgme.com ) for UbiSoft
  • 12. Mobile Coupons
  • 13. Location Based Ads
    • Placecast, San Francisco and Telefónica O2 UK Ltd.
    O2 customers can register for O2 More at http://www.o2more.co.uk
  • 14. GPS Ad Network
    • Location-based ads
  • 15. Check-in Contests
  • 16. Check-in Contests
    • Foursquare, Gowalla, Brightkite, GetGlue, Miso...
  • 17. Check-in Contests
    • NASA and Gowalla
  • 18. Check-in  Opportunity for Engagement
  • 19. Augmented Reality
    • Around Me
  • 20. QR Codes
  • 21. Digimarc Watermark (requires Digimarc reader)
  • 22. Visual Search - Mobius Text a mobile phone picture of this ad to milk@agm.tw Get video from Lauren
  • 23. Visual Search - Mobius
  • 24. Visual Search - Google Goggles
    • for Android and iPhone
  • 25. Visual Search - Google Goggles
    • for Android and iPhone
  • 26. TXT Groups
    • TXT "MiiAcom" to 41411
    like a private Twitter - only for subscribers
  • 27. Mobile App vs. Mobile Web
      • Not the same as Desktop vs. Internet
      • Browser & markup language evolution (HTML5, etc.)
      • Network evolution (4GS+, Cloud)
  • 28. A moment of silence for the passing of Goog-411 from even the cheapest mobile phone, Text "_____" to GOOGL (46645) from any phone, call for directory Assistance
  • 29. Voice Recognition
    • http://TellMe.com - Telephone: (800)-555-TELL
    Tellme Voice Studio is a voice application design and development tool based on Microsoft's Visual Studio Domain Specific Language (DSL) toolkit. You can use Voice Studio to design, develop, maintain, and document your voice application.
  • 30. Mobile Marketing Association Calendar
    • http://mmaglobal.com/event
    October 2010
  • 31. Mobile Marketing Association Nashville
    • [email_address]
    • http://www.digitalnashville.net/group/mobile
    http://MobileMonday.net http://mmaGlobal.com Mobile Marketing Association  8 West 38th Street, Suite 200 New York, NY 10018 +1.917.558.4427 [email_address]
  • 32. Thank you Barcamp Nashville 2010! Bayard Saunders MiiA.com @miiacom (615)866-2340 [email_address] IM:bayard.saunders