Counting Your Chickens - Analytics for Small Business

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Presentation for the Barcamp Nashville 2009 "Un-conference" - October 17, 2009 - "Counting Your Chickens - Analytics for Small Business" - panel discussion from members of the Analytics Committee, Nashville Technology Council - http://technologycouncil.com

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Counting Your Chickens - Analytics for Small Business

  1. 1. Counting Your Chickens - Analytics for Small Business Barcamp Nasvhille October 17, 2009
  2. 2. Analytics Committee - NTC <ul><li>Michael Summar Lead Strategist, Analytics The Analytics Group [email_address] 615.260.7704  </li></ul><ul><li>theanalyticsgroup.com  </li></ul><ul><li>Bayard Saunders MiiA Communications [email_address] 615.866.2340 </li></ul><ul><li>miia.com </li></ul><ul><li>@miiacom </li></ul>
  3. 3. http://AnalyticsCommittee.Ning.com
  4. 8. <ul><li>ANALYTICS </li></ul><ul><li>  </li></ul><ul><ul><li>Business Intelligence </li></ul></ul><ul><ul><li>Enterprise Resource Planning </li></ul></ul><ul><ul><li>Predictive Modeling </li></ul></ul><ul><ul><li>Key Performance Indicators </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>USEFUL INFORMATION! </li></ul>
  5. 9. On Sept. 15, 2009, Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion
  6. 10. Evolution of Analytics...
  7. 11. Evolution of Web Analytics...
  8. 15. ???
  9. 17. Questions <ul><ul><li>What are the best measurement practices and analytics standards for your industry? What are your competitors measuring?  </li></ul></ul><ul><ul><li>What are Key Performance Indicators (KPIs), and how are they best selected for your business? Which KPIs are misleading? How do you avoid designing your analytics for failure? What should your dashboard look like? </li></ul></ul><ul><ul><li>What is the easiest process for turning your data into profitable business decisions (how should you use your dashboard)?  </li></ul></ul><ul><ul><li>What are the latest developments in metrics for social media and mobile communications? What is the future of analytics? </li></ul></ul>
  10. 18. Additional Questions <ul><ul><li>Which analytics tools are most commonly used for ERP? And for marketing? And which would you recommend for small to medium sized business? </li></ul></ul><ul><ul><li>What are the first steps for a company to implement data-driven management? </li></ul></ul><ul><ul><li>How has being able to collect data on web traffic changed the face of analytics? </li></ul></ul><ul><ul><li>What analytics tools and best practices should be used/recommended for tracking web efforts? </li></ul></ul><ul><ul><li>  Any example of a time when analytics (data and analysis) were detrimental or incorrect </li></ul></ul>
  11. 19. Michael Summar Lead Strategist, Analytics The Analytics Group [email_address] 615.260.7704  theanalyticsgroup.com Bayard Saunders MiiA Communications [email_address] 615.866.2340 miia.com @miiacom

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