Counting Your Chickens - Analytics for Small Business Barcamp Nasvhille October 17, 2009

Analytics Committee - NTC Michael Summar Lead Strategist, Analytics The Analytics Group [email_address] 615.260.7704 theanalyticsgroup.com Bayard Saunders MiiA Communications [email_address] 615.866.2340 miia.com @miiacom

Michael Summar Lead Strategist, Analytics The Analytics Group [email_address] 615.260.7704

theanalyticsgroup.com

Bayard Saunders MiiA Communications [email_address] 615.866.2340

miia.com

@miiacom

http://AnalyticsCommittee.Ning.com

ANALYTICS Business Intelligence Enterprise Resource Planning Predictive Modeling Key Performance Indicators USEFUL INFORMATION!

ANALYTICS

Business Intelligence

Enterprise Resource Planning

Predictive Modeling

Key Performance Indicators

USEFUL INFORMATION!

On Sept. 15, 2009, Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion

Evolution of Analytics...

Evolution of Web Analytics...

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Questions What are the best measurement practices and analytics standards for your industry? What are your competitors measuring? What are Key Performance Indicators (KPIs), and how are they best selected for your business? Which KPIs are misleading? How do you avoid designing your analytics for failure? What should your dashboard look like? What is the easiest process for turning your data into profitable business decisions (how should you use your dashboard)? What are the latest developments in metrics for social media and mobile communications? What is the future of analytics?

What are the best measurement practices and analytics standards for your industry? What are your competitors measuring?

What are Key Performance Indicators (KPIs), and how are they best selected for your business? Which KPIs are misleading? How do you avoid designing your analytics for failure? What should your dashboard look like?

What is the easiest process for turning your data into profitable business decisions (how should you use your dashboard)?

What are the latest developments in metrics for social media and mobile communications? What is the future of analytics?

Additional Questions Which analytics tools are most commonly used for ERP? And for marketing? And which would you recommend for small to medium sized business? What are the first steps for a company to implement data-driven management? How has being able to collect data on web traffic changed the face of analytics? What analytics tools and best practices should be used/recommended for tracking web efforts? Any example of a time when analytics (data and analysis) were detrimental or incorrect

Which analytics tools are most commonly used for ERP? And for marketing? And which would you recommend for small to medium sized business?

What are the first steps for a company to implement data-driven management?

How has being able to collect data on web traffic changed the face of analytics?

What analytics tools and best practices should be used/recommended for tracking web efforts?

Any example of a time when analytics (data and analysis) were detrimental or incorrect

Michael Summar Lead Strategist, Analytics The Analytics Group [email_address] 615.260.7704 theanalyticsgroup.com Bayard Saunders MiiA Communications [email_address] 615.866.2340 miia.com @miiacom