Bayard Saunders


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Resume - Bayard Saunders - VP Marketing or PR Director - Marketing, advertising and PR leader, sales-savvy new technology sherpa and big-idea brand steward. Broad industry experience with innovative online, mobile communications and social media, from entrepreneur startups to the Fortune 100. Strong team player, empowering sales and directing creative and technical resources. Contact: (615) 866-2340

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Bayard Saunders

  1. 1. Bayard Saunders
  2. 2. Bayard Saunders <ul><li>VP Marketing / PR Director </li></ul><ul><li>Marketing, advertising and PR leader, sales -savvy new technology sherpa and big-idea brand steward . Broad industry experience with innovative online, mobile communications and social media , from entrepreneur startups to the Fortune 100 . Strong team player , empowering sales and directing creative and technical resources.  </li></ul>
  3. 3. Bayard Saunders <ul><li>“ Bayard is a brilliant digital strategist who understands the worlds of social, mobile and online media and how to put them to work for clients. I strongly recommend him as a cutting edge thinker .” </li></ul><ul><li>Rich Melin , VP/Media Director, Bohan </li></ul><ul><li>“ Bayard is simply a genius . He has an uncanny ability to breakdown a client's digital and interactive needs almost instantaneously. I have personally seen Bayard's insight and direction turn the tide for clients on numerous occasions. I can't recommend him enough.&quot; </li></ul><ul><li>Gregg Boling , Creative Director, BOHAN  </li></ul>
  4. 4. Bayard Saunders <ul><li>EMPLOYMENT </li></ul><ul><li>  </li></ul><ul><ul><li>Bohan Advertising </li></ul></ul><ul><li>          Director, Digital </li></ul><ul><ul><li>Kintera </li></ul></ul><ul><li>        VP Marketing </li></ul><ul><ul><li>Burson Marsteller </li></ul></ul><ul><li>        Managing Director </li></ul><ul><ul><li>BoxLot </li></ul></ul><ul><li>         VP Marketing </li></ul><ul><ul><li>Bowne & Co . </li></ul></ul><ul><li>         Sales Director </li></ul><ul><li>EDUCATION </li></ul><ul><li>  </li></ul><ul><li>- MBA, California State </li></ul><ul><li>- BS, Michigan State </li></ul><ul><li>ASSOCIATIONS </li></ul><ul><li>  </li></ul><ul><li>MMA , SMC , AAF , AMA , DMA , PRSA , SMEI , SEMPO , Digital Nashville , 313 Digital   </li></ul>
  5. 5. Bayard Saunders <ul><li>“ Bayard is one of the most intellegent people I've ever worked with. He has an exceptional background in all aspects of marketing. Additionally, he has an excellent business perspective and a great sense of humor -- two very valuable qualities.” </li></ul><ul><li>Barry Berkov , President, boxLot  </li></ul><ul><li>“ Bayard is an incredibly talented public relations executive, with a knack for </li></ul><ul><li>drawing out the most </li></ul><ul><li>creative ideas from his team. His superior  leadership skills are not easy to come by!” </li></ul><ul><li>Traci Hoch , Sr. Account Executive, Burson Marsteller               </li></ul>
  6. 6. Bayard Saunders <ul><li>ACTIVITIES </li></ul><ul><li>  </li></ul><ul><li>- Chairman, Analytics Committee at Nashville Technology Council - Judge for ad:TECH Awards - Guest speaker - Vanderbilt , BarCamp , SXSW - &quot;FAST Forward&quot; P&G Advisory Board - Writer - The BIG Idea </li></ul><ul><li>ACHIEVEMENTS </li></ul><ul><ul><li>IP: &quot;Relevance Algorithm&quot; </li></ul></ul><ul><ul><li>Built & sold 2 startups </li></ul></ul><ul><ul><li>Successful eBay competitor </li></ul></ul><ul><ul><li>Raised $50 Million VC  </li></ul></ul><ul><ul><li>First social eCommerce </li></ul></ul><ul><ul><li>First online auto PR launch </li></ul></ul><ul><ul><li>First US auto website </li></ul></ul><ul><ul><li>MI Private 100 Award </li></ul></ul><ul><ul><li>MAB &quot;Best Documentary&quot; </li></ul></ul><ul><ul><li>Founder: GLIMA & ATX </li></ul></ul>
  7. 7. Bayard Saunders <ul><li>“ I like Bayard - he is laid back, intellectual , and very friendly. I admire his passion for all things Marketing and Interactive... every time we talk, Bayard has 2 or 3 new, fascinating stories regarding the latest innovations in our industry.&quot; </li></ul><ul><li>Nicholas Holland , Owner, CentreSource Inc. </li></ul><ul><li>“ Bayard was a mobilizing force... His  visionary   </li></ul><ul><li>proposals were the largest contributor to new business sales. Bayard is unique, inspired and a proactive leader.” </li></ul><ul><li>Janet Sparrer , Business Development Manager, Bowne </li></ul>
  8. 8. Bayard Saunders <ul><li>MOBILE </li></ul><ul><ul><li>Mobile Apps </li></ul></ul><ul><ul><li>Text to Haiti </li></ul></ul><ul><ul><li>Auto-TXT-back </li></ul></ul><ul><ul><li>Text Groups </li></ul></ul><ul><ul><li>GPS Ads (Garmin) </li></ul></ul><ul><ul><li>Mobile Banner Ads  </li></ul></ul><ul><ul><li>Mobile Coupons </li></ul></ul><ul><ul><li>Mobile Loyalty Programs </li></ul></ul><ul><ul><li>Text Ads </li></ul></ul><ul><ul><li>Augmented Reality </li></ul></ul><ul><ul><li>Location-based Ads </li></ul></ul><ul><ul><li>UR Codes & Barcodes </li></ul></ul><ul><ul><li>Voice Recognition </li></ul></ul><ul><li>ONLINE </li></ul><ul><li>-  Social Networking -  Online Research -  Webcast & Podcast -  Blog, Twitter & Facebook -  Viral Video -  SEO -  Media Planning & Buying -  Business Plans -  Sales Communications -  Crisis Management -  Venture Capital -  Media & Public Relations -  Shows & Events </li></ul>
  9. 9. Bayard Saunders <ul><li>&quot;Bayard is a true visionary . He is innovative, imaginative and inspired. Enthusiastic and dynamic in all pursuits. He is a professional with integrity and a great pleasure to work with.” </li></ul><ul><li>Thalia Driessen , Creative Services Manager, Kintera               </li></ul><ul><li>“ Comprehensive knowledge of and experience in all aspects of marketing. Contributed to the success and growth of Kintera - doubling in size and nearly doubling in revenue . Phenomenally creative, innovative and resourceful .” </li></ul><ul><li>Colette Toolsie , Marketing Director , Kintera </li></ul>
  10. 10. Bayard Saunders <ul><li>CONTACT </li></ul><ul><li>Phone - (619) 246-6124 </li></ul><ul><li>Skype - bayard.saunders </li></ul><ul><li>Email - [email_address] </li></ul><ul><li>Website -  </li></ul><ul><li> </li></ul><ul><li>LinkedIn - </li></ul><ul><li> </li></ul><ul><li>Blog -  </li></ul><ul><li> </li></ul><ul><li>SlideShare -  </li></ul><ul><li> </li></ul><ul><li>Twitter -  </li></ul><ul><li> </li></ul><ul><li>YouTube -  </li></ul><ul><li> </li></ul>