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Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
Social media in business use
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Social media in business use

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Social media in business use - a presentation for a Finnish b2b hightech company

Social media in business use - a presentation for a Finnish b2b hightech company

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  1. Social Media in Business Use<br />A presentation for a FinnishB2B Hightech Company<br />Miia Äkkinen<br />March 13th,2010<br />
  2. Miia Äkkinen<br />PhDstudent at Aalto UniversitySchool of Economics<br />Business technology / Information systems science<br />PhDthesis: Social Media in Business Use<br />Social Media Consultant, Meritext<br />Social media presentations<br />Social media workshops<br />Background in sales and marketing at Basware<br />
  3. Social Business Design<br />http://www.dachisgroup.com/social-business-design/practice-areas/<br />
  4. Social media for leads and sales<br />http://socialmediatoday.com/SMC/176665<br />
  5. Find Facebook or die(Kauppalehti 6.2.2010)<br />Company thatdenies the participatory media, inevitablydropsoff the competition.<br />”Picnic” – listenwhat is discussed on otherblankets and bringwine to the placeswherepeopleareeating. <br />The companycan’tescapefromwhereit’scompetitors and customersare.<br />It’s a big mentalchangethatknowledge is notownedanymorebut the honour is takenbysharing.<br />Christina Forsgård, Netprofile Finland Oy<br />
  6. Peopletalkaboutyourproducts and services.<br />Case: ”Day of the machineman” (Konemiehen arkea) / YouTube<br />”Youknow the Ponssemachines…”<br />Listen. Listenwithtools. Show thatyou’relistening<br />
  7. Toolperspective<br />Yougotherewhere the mostpeopleare<br />Just nowFacebook a safechoice<br />In Finland 2010 the amount of Facebook pages of companiesincreased a lot<br />Toolschange, peoplemovefromoneservice to other business perspective!<br />
  8. http://searchengineoptimization.elliance.com/images/knowledge/Social-Media-Building.gif [28.11.2008]<br />
  9. Business Perspective<br />Alignment<br />Alignment<br />
  10. Social media objectives vs. tools<br />Editedfrom http://www.slideshare.net/ronnieray/marketplane-social-media-webinar-april-2009-1373047 [2.3.2010]<br />
  11. Social media objectives vs. tools<br />http://www.cmo.com/social-media/cmos-guide-social-media-landscape<br />
  12. Target group<br />EngagementPyramid<br />(Altimeter Group)<br />
  13. Company’swebsite, B2C vs. B2B<br />http://searchengineoptimization.elliance.com/ [27.10.2008]<br />
  14. Case: Intelligrated<br />
  15. Case: Scania<br />
  16. Case: EMC<br />
  17. Case: Siemens PLM Software<br />
  18. Case: @SiemensPLM<br />
  19. Case: Texas Instruments<br />
  20. Case: Effectivenewsletter<br />Getinformation (name & email)<br />Providenewsletter and e.g. a freereport<br />Automatednewsletter 1-2 times a month<br />The customerwillcontactyouwhenhe/she is ready to buy<br />
  21. Whynewsletters?<br />Peoplelike to buyfrom an expert<br />A regularnewsletterkeepsyou in the customer’smind<br />Customerwilltrustyou<br />Personalityincreases the customerloyality<br />Moredialogue and interactivitybetween the seller and the buyer<br />
  22. … cont. <br />Place for sales<br />Effectivecommunication<br />Easy to test the effect of marketingcommunication (newsletter A vs. newsletter B)<br />Differentation<br />Automatedprocessgivesfreetime to sthelse<br />
  23. Great newsletter<br />+ suggestion<br />”Personalvoice”<br />Target group<br />Expertiseand knowledge<br />Content of the newsletter<br />Originally:Michael Katz http://www.bluepenguindevelopment.com/newsletters/2006_09_08.html<br />
  24. SMILE  - Key to Success<br />Social customerthinking is smart.<br /> Market and measureconstantly.<br />Invent, improve, innovate and stayinvolved.<br />Listen to yourcustomers.<br />Engageyourpotentialcustomers.<br />http://www.thestrategyweb.com/smile-the-key-to-social-business-success [12.03.2010]<br />
  25. Thankyou!<br />Questionsorcomments?<br />Youcanfollow me on social media services:<br />In English for my ownnetwork:<br />Researchpath: http://akkinen.wordpress.com<br />Facebook : http://www.facebook.com/miiaakkinensocialmedia<br />Twitter: http://twitter.com/miiaakkinen<br />In Finnish for Finnishorganizations:<br />Meritextblog: http://meritext.wordpress.com<br />Meritext FB: http://www.facebook.com/Meritext<br />MeritextTwitter: http://twitter.com/meritext<br />LinkedIn: http://fi.linkedin.com/in/miiaakkinen<br />Email: miia.akkinen@meritext.fi<br />

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