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How a ResearcherCanCreate a PersonalBrand on Social media?<br />Miia ÄkkinenPh.D. StudentAalto UniversitySchool of Economi...
Offlineactivities<br />Academicpublications<br />Academicconferences and seminars<br />Business writings<br />Business con...
My situation<br />Working at home<br />Notattendingconferences a lot<br />Q:How to find my network? How to makepeopleknowa...
My trialswithonlineactivities<br />A personal Facebook profile (Finnish)<br />Newsletter (e-mail) (Finnish)<br />A blog fo...
What I am doingnow to strengthen my personalbrand as a social media researcher and expert?<br />Linkedinaccount<br />Perso...
My nextsteps<br />A goodplan for contentcreation<br />Getowndomain<br />Paid vs. owned vs. earnedpublicity<br />Analyzingp...
Yournextsteps?<br />Createpresence in LinkedIn, Twitter, Facebook<br />Join relevant LinkedIn groups<br />Findfollowers on...
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How a researcher can create a personal brand

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My experiences about creating personal brand as a researcher with social network services

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Transcript of "How a researcher can create a personal brand"

  1. 1. How a ResearcherCanCreate a PersonalBrand on Social media?<br />Miia ÄkkinenPh.D. StudentAalto UniversitySchool of Economics<br />Feb 28, 2011<br />
  2. 2. Offlineactivities<br />Academicpublications<br />Academicconferences and seminars<br />Business writings<br />Business conferences<br />
  3. 3. My situation<br />Working at home<br />Notattendingconferences a lot<br />Q:How to find my network? How to makepeopleknowabout my knowledge?A:Online. Connectwithpeople on socialnetworkservices. Makeyourknowledgevisible.<br />
  4. 4. My trialswithonlineactivities<br />A personal Facebook profile (Finnish)<br />Newsletter (e-mail) (Finnish)<br />A blog for studies (English)<br />A blog for business (Finnish)<br />A personalTwitteraccount (Finnish, English)<br />A personal Facebook page (English)<br />A Facebook page for business (Finnish)<br />A Twitteraccount for business (Finnish)<br />
  5. 5. What I am doingnow to strengthen my personalbrand as a social media researcher and expert?<br />Linkedinaccount<br />Personal Facebook page<br />Twitteraccount(find the rightpeople to follow)<br />Blogging<br />Status updatesrelated to research in FB, T, L<br />Tellabout new blogposts on FB, T, L<br />
  6. 6. My nextsteps<br />A goodplan for contentcreation<br />Getowndomain<br />Paid vs. owned vs. earnedpublicity<br />Analyzingprocedures<br />Networkingwithotherresearchers<br />Takepart in LinkedIn discussions in relevantgroups<br />Comment on otherblogs<br />
  7. 7. Yournextsteps?<br />Createpresence in LinkedIn, Twitter, Facebook<br />Join relevant LinkedIn groups<br />Findfollowers on Twitter<br />Startbloggingaboutyourtopic<br />Connectthesetools<br />Contact me ifyouneed help in this:@miiaakkinenmiia.akkinen@aalto.fi<br />
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