200 8 Don’t just think, realeyes.it EYE-TRACKING EMAILS

AGENDA Realeyes Why email? How to test? Few examples www.realeyes.it

AGENDA

Realeyes

Why email?

How to test?

Few examples

REALEYES DATA SERVICES Collect > Analyze > Package eye-tracking data www.realeyes.it

REALEYES DATA SERVICES

Collect > Analyze > Package eye-tracking data

REALEYES DATA SERVICES Collect > Analyze > Package eye-tracking data No advisory services www.realeyes.it

REALEYES DATA SERVICES

Collect > Analyze > Package eye-tracking data

No advisory services

REALEYES DATA SERVICES Start-up from Oxford University 1st year of operation: tested in 8 different countries www.realeyes.it

REALEYES DATA SERVICES

Start-up from Oxford University

1st year of operation: tested in 8 different countries

WHY EMAILS www.realeyes.it

WHY EMAILS

WHY EMAILS www.realeyes.it

WHY EMAILS

WHY EMAILS www.realeyes.it What have clients asked us about emails? Which design performs the best?

WHY EMAILS

What have clients asked us about emails?

Which design performs the best?

EXAMPLE www.realeyes.it

EXAMPLE

SAMPLE SIZE Eye-tracking is reliable only on large samples. We collect over 50 recordings for meaningful visual analysis. Why 50?

SAMPLE SIZE

HOW? www.realeyes.it Those 50 recordings are people from client’s target audience Realeyes operates a network of data collection locations with different demographics, including: cafes libraries shops offices

HOW?

AREAS www.realeyes.it

AREAS

EMAILS www.realeyes.it

EMAILS

PERFORMANCE www.realeyes.it

PERFORMANCE

WHY EMAILS www.realeyes.it What have clients asked us about emails? Which design performs the best How to improve the performance?

WHY EMAILS

What have clients asked us about emails?

Which design performs the best

How to improve the performance?

VISUAL VALUE www.realeyes.it

VISUAL VALUE

CATCHINESS www.realeyes.it

CATCHINESS

WHY EMAILS www.realeyes.it What have clients asked us about emails? Which design performs the best How to improve the performance Where do people focus most?

WHY EMAILS

What have clients asked us about emails?

Which design performs the best

How to improve the performance

Where do people focus most?

FOCUS www.realeyes.it

FOCUS

FOCUS www.realeyes.it

FOCUS

FOCUS www.realeyes.it

FOCUS

WHY EMAILS www.realeyes.it What have clients asked us about emails? Which design performs the best How to improve the performance Where do people focus most Is the email performing as it should?

WHY EMAILS

What have clients asked us about emails?

Which design performs the best

How to improve the performance

Where do people focus most

Is the email performing as it should?

GIFT VOUCHER EMAIL

Did this email perform as it should?

Did this email perform as it should? Recieves MORE attention than it should Recieves LESS attention than it should

WHY EMAILS www.realeyes.it What have clients asked us about emails? Which design performs the best How to improve the performance Where do people focus most Is the email performing as it should How does the email actually perform How to get better results

WHY EMAILS

What have clients asked us about emails?

Which design performs the best

How to improve the performance

Where do people focus most

Is the email performing as it should

THANK YOU FOR YOUR TIME! QUESTIONS? http://realeyes.it/