Corporate social responsibilityPresentation Transcript
CORPORATE SOCIAL RESPONSIBILITY
What is corporate social responsibility? CSR is the process of assessing an organisation’s impact on society and evaluating their responsibilities. Successful CSR initiatives take organisations beyond compliance with legislation and leads them to honour ethical values and respect people, communities and the natural environment. CSR is sustainable - involving activities that your organisation can maintain without adversely affecting your business goals.
The Business Benefits of CSR
Win new business
Increase customer retention
Develop and enhance relationships with customers, suppliers and networks
Attract, retain and maintain a happy workforce and be an Employer of Choice
Save money on energy and operating costs and manage risk
Differentiate yourself from your competitors
Generate innovation and learning and enhance your influence
Improve your business reputation and standing
Provide access to investment and funding opportunities
Generate positive publicity and media opportunities due to media interest in ethical business activities
Companies law set to mandate 2% CSR spend The ministry of company affairs (MCA), which is finalizing the new Companies Bill, has accepted a Parliamentary Standing Committee's recommendation on the issue. The standing committee on finance headed by former finance minister Yashwantsinha has proposed that companies with a turnover of Rs 1,000 crore or net profit of Rs 5 crore or more earmark 2% of their net profit for the preceding three years on CSR. http://articles.timesofindia.indiatimes.com/2011-02-10/india/28545097_1_csr-companies-bill-coal-ministry
Companies involved in CSR Wockhardt Wockhardt took major initiative for controlling AIDS epidemic in Indiaand established NGO with the help of Harvard Medical International, aHarvard University affiliate.The NGO called WHARF ( Wockhardt HIV/AIDS Education and Research Foundation)will provide training to clinicians, nurses, paramedics and counsellors toacquire knowledge in the areas of HIV/AIDS.
BIRLA GROUP Education - • Formal schools • Balwadis for elementary education • Quality primary education • Aditya Bal VidyaMandirs • Girl child education • Adult education programmes. Page Health care - • Primary health care centres • Mother and Child care projects • Immunisationprogrammes with a thrust on polio eradication • Health care for visually impaired, and physically challenged • Preventive health through awareness programmes.
TATA GROUP Population Management Jamshedpur leads in demographic indices and maternal and child health in the country Shares planned family norms with employees and non-employees through Family Initiatives Foundation Extension programs have empowered the community to sustain initiatives Provides free Reproductive Health Services to over 2,000,00 women from urban & ruralareas each year Ensures 98% immunisation coverage in the city of Jamshedpur
Sports & Adventure Promotes Sports as a way of Life Sports Department Tata Steel Adventure Foundation Tata Football Academy Tata Archery Academy 30-acre J R D Tata Sports Complex Organizes sporting events for employees and community year round Promotes sports in schools Employees include 20 Olympians, over 100 international sports persons India’s first woman to scale Mount Everest
Relief followed by long-term rehabilitation programs Education Patron of Art and culture Health care facilities open to employees and non-employees
Companies And their CSR Cadbury-Gurikha project: Targeting women empowerment and female infanticide Canara Bank- Employee donates three rupees per month to a social cause of their choice DuPont- Helps Mumbai slum schools ICICI- Elementary Education, Health at birth Lupin- Provided drinking water facilities Novartis- Free treatment to leprosy patients worldwide Orchid Hotel- Environment awareness in school and colleges Tupperware- Give a child a chance’ programme BBC- Counter the growing threats of AIDS in India.