Why dealing with negative word of mouth is more efficient for brands [Social Media]

823 views
740 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
823
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Why dealing with negative word of mouth is more efficient for brands [Social Media]

  1. 2. The playing field oo
  2. 3. CONTROL TRUST Advertising oo
  3. 4. CONTROL TRUST PR oo
  4. 5. CONTROL TRUST Social Media oo
  5. 6. oo
  6. 7. People pissed at U, just b/c they can oo
  7. 8. Trolls oo
  8. 9. Explain oo
  9. 10. Acknowledge and apologize for negative experience oo
  10. 11. Take if offline oo
  11. 12. Brand ambassadors to the rescue! oo
  12. 13. Ignore oo
  13. 14. oo
  14. 15. U f****d up? oo
  15. 16. Customer f****d up? oo
  16. 17. Competitor f****d up? oo
  17. 18. Solve issue! oo
  18. 19. 7% increase in word of mouth advocacy unlocks 1% additional company growth. 2% reduction in negative word of mouth boosts sales growth by 1%! Advocacy drives growth, London School of Economics, 2005 oo
  19. 20. oo
  20. 21. Have an opinion! oo
  21. 22. oo
  22. 23. Public relationships oo
  23. 24. @miharejc [email_address] Thank you for your attention! oo

×