Why dealing with negative word of mouth is more efficient for brands [Social Media]
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Why dealing with negative word of mouth is more efficient for brands [Social Media]

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Why dealing with negative word of mouth is more efficient for brands [Social Media] Why dealing with negative word of mouth is more efficient for brands [Social Media] Presentation Transcript

  •  
  • The playing field oo
  • CONTROL TRUST Advertising oo
  • CONTROL TRUST PR oo
  • CONTROL TRUST Social Media oo
  • oo
  • People pissed at U, just b/c they can oo
  • Trolls oo
  • Explain oo
  • Acknowledge and apologize for negative experience oo
  • Take if offline oo
  • Brand ambassadors to the rescue! oo
  • Ignore oo
  • oo
  • U f****d up? oo
  • Customer f****d up? oo
  • Competitor f****d up? oo
  • Solve issue! oo
  • 7% increase in word of mouth advocacy unlocks 1% additional company growth. 2% reduction in negative word of mouth boosts sales growth by 1%! Advocacy drives growth, London School of Economics, 2005 oo
  • oo
  • Have an opinion! oo
  • oo
  • Public relationships oo
  • @miharejc [email_address] Thank you for your attention! oo