0
Mihai Aperghis
CREATIVE
MARKETING & PR
TECHNICAL
On-page
Research
Analysis
Audience
Content Strategy
Content Optimization
Content Marketi...
SEO
Knowledge
Staying
up-to-date
Getting
Experience
How do I get there?
The Basics
• Google SEO Starter Guide
• Moz Beginner’s Guide to SEO
• Search Engine Land’s Guide to SEO
• Moz Academy (Pai...
Search Engine Optimization Starter Guide (GOOGLE)
Basics
• HTML
• Navigation
• Content
• Accessibility
• Mobile
• Promotion
Beginner’s Guide To SEO (MOZ)
Basics
• Search Engines
• On-page
• KW Research
• Usability & Content
• Link Building
• Spam...
Guide to SEO (SEARCH ENGINE LAND)
Basics
• Periodic Table
• On-page/Off-page
• Violations
• Social
• Authority/Trust
• Per...
Moz Academy (MOZ)
Basics
• Moz Analytics PRO
• Video guides
• Inbound Marketing
• Search Engines & Keywords
• Link Buildin...
DistilledU (DISTILLED)
Basics
• 50m – 7h:30m courses
• SEO 101
• Advanced SEO
• Conference videos
• Webinars (free)
• $40....
Going PRO: Technical
• SEO Web Developer Cheat Sheet
• Guide to Crawling, Indexing, Ranking
• Successful Site Architecture...
The Web Developer’s SEO Cheat Sheet (Danny Dover)
Technical Creative Marketing/PR
• On-page
• HTML
• Status Codes
• Robots...
A Technical SEO Guide to Crawling, Indexing and Ranking (Paddy Moogan)
Technical Creative Marketing/PR
• On-page
• Accesib...
Successful Site Architecture for SEO (Richard Baxter)
Technical Creative Marketing/PR
• On-page
• Site architecture
• The ...
Conquering Pagination – A Guide to Consolidating your Content (Ryan Huser)
Technical Creative Marketing/PR
• On-page
• 1: ...
Micro Data & Schema.org: Guide To Generating Rich Snippets (Daniel Butler)
Technical Creative Marketing/PR
• On-page
• Ric...
The Anatomy of a Perfect Web Page (Chris Gilchrist)
Technical Creative Marketing/PR
• On-page
• Design
• UX
• SEO
• CRO
A Visual Guide to Keyword Targeting and On-Page Optimization (Rand Fishkin)
Technical Creative Marketing/PR
• On-page
• Fa...
How to Perform the World’s Greatest SEO Audit (Steve Webb)
Technical Creative Marketing/PR
• Audit
• 1 - Accessibility
• 2...
Craziest Audit Checklist on the Internet (Annie Cushing)
Technical Creative Marketing/PR
• Audit
• Checklist Spreadsheet
•...
The Small Business Guide to Google Analytics (SIMPLY BUSINESS)
Technical Creative Marketing/PR
• Complete guide
• Installa...
Microsoft Excel for SEOs (Mike Pantoliano / DISTILLED)
Technical Creative Marketing/PR
• Basic SEO functions
• CSV data ma...
WordPress SEO (Yoast)
Technical Creative Marketing/PR
• WordPress
• HTML & Sitemaps
• Breadcrumbs
• Duplicate Content
• CR...
The Ultimate Guide to SEO for E-commerce Websites (Chris Kilbourn)
Technical Creative Marketing/PR
• E-commerce
• KW Resea...
Guide to eCommerce Facets, Filters and Categories (Frank Scharnell)
Technical Creative Marketing/PR
• E-commerce
• Facets,...
The Ultimate Local SEO Roadmap (Amy Nokinsky)
Technical Creative Marketing/PR
• Local SEO
• Citations & Reviews
• KW Resea...
The Ultimate Guide to Multilingual and Multiregional SEO (John E Lincoln)
Technical Creative Marketing/PR
• International ...
Going PRO: Creative
• An SEO’s Guide to Content Marketing
• How to build a content marketing strategy
• Indepth Guide to C...
Real Marketing Sh*t: An SEO’s Guide to Content Marketing (Chase Hooley)
Technical Creative Marketing/PR
• Audience
• Conte...
How to build a content marketing strategy (Stephanie Chang)
Technical Creative Marketing/PR
• Content examples
• Strategy ...
In-depth Guide To Content Creation [With Infographic] (John Pring)
Technical Creative Marketing/PR
• Creating content
• Re...
Attract Customers to Your Community with Content (Mackenzie Fogelson)
Technical Creative Marketing/PR
• Examples
• Foundat...
Why Local Businesses Don't Need Big Budgets for Their Content Marketing (Matthew Barby)
Technical Creative Marketing/PR
• ...
Are Your Titles Irresistibly Click Worthy & Viral?! (Dan Shure)
Technical Creative Marketing/PR
• 80/20 principle
• 7 ingr...
SEO Guide to Creating Viral Linkbait and Infographics (Ed Fry / DISTILLED)
Technical Creative Marketing/PR
• Linkbait
• Br...
The Kind of Video You Should Create for Your Business (Phil Nottingham)
Technical Creative Marketing/PR
• Whiteboard Frida...
Content Curation & SEO: A Bad Match? (Eric Enge)
Technical Creative Marketing/PR
• Content Curation
• Quality signals
• Se...
How to Create a Content Strategy (In Only 652 Steps) (Ian Lurie)
Technical Creative Marketing/PR
• Content Inventory
• Qua...
Announcing Siege Media’s Content Marketing Checklist (Ross Hudgens)
Technical Creative Marketing/PR
• Online Checklist
• S...
Scaling a Successful Content Team (Nick Eubanks)
Technical Creative Marketing/PR
• Priorities
• Team roles
• Hiring
• Deve...
Going PRO: Marketing/PR
• The Noob Guide to Online Marketing
• The Noob Guide to Link Building
• The 6 month link building...
The Noob Guide to Online Marketing (With Giant INFOGRAPHIC) (Oli Gardner)
Technical Creative Marketing/PR
• Zero to Hero
•...
The Noob Guide to Link Building (Michael King)
Technical Creative Marketing/PR
• Link Building philosophy
• Strategy plann...
The 6 Month Link Building Plan for an Established Website (James Agate)
Technical Creative Marketing/PR
• Existent website...
Content-based Outreach for Link Building (Justin Briggs)
Technical Creative Marketing/PR
• Personas
• Prospecting
• Email ...
Throw Away Your Form Letters (or Five Principles to Better Outreach Link Building) (Michael King)
Technical Creative Marke...
Good Outreach vs. Bad Outreach – from a Blogger’s Point of View (Dana Forman)
Technical Creative Marketing/PR
• Email exam...
Please Exit The Link Building (Ross Hudgens)
Technical Creative Marketing/PR
• Outreach
• Scaling prospecting
• Scaling ac...
The Ultimate Guide to Guest Blogging (Kristi Hines)
Technical Creative Marketing/PR
• Opportunities
• Pitching
• Bio
• Res...
High-Value Tactics, Future-Proof Link Building (Cyrus Shepard)
Technical Creative Marketing/PR
• Natural vs Unnatural
• Im...
How to Identify an Online Community for Your Business (Mackenzie Fogelson)
Technical Creative Marketing/PR
• Growing a com...
Define and Align: A Manageable Content and Social Media Marketing Process (Mackenzie Fogelson)
Technical Creative Marketin...
Thanks!
@mihaiaperghis
mihai.aperghis@vertify.ro
@vertifyro
www.vertify.ro/blog/
Add the list of resources in your bookmar...
Image Sources (other than articles)
• Man of Steel: manofsteel.warnerbros.com
• Tony Stark / Iron Man: marvel.com
• Thor (...
Man of SEO - A resource-filled guide for becoming an SEO Specialist
Man of SEO - A resource-filled guide for becoming an SEO Specialist
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Man of SEO - A resource-filled guide for becoming an SEO Specialist

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A curated guide that features the most relevant articles that helped me understand everything about SEO.

It includes a view of the skillset that an SEO Specialist should have and then delves into the basic and advanced resources that I've found invaluable for the technical, creative and marketing/PR tasks that an SEO would need to accomplish.

Download the full list of bookmarks to import it in your browser! Check the second to last slide (#54) for a link to the zipped file.

Published in: Self Improvement

Transcript of "Man of SEO - A resource-filled guide for becoming an SEO Specialist"

  1. 1. Mihai Aperghis
  2. 2. CREATIVE MARKETING & PR TECHNICAL On-page Research Analysis Audience Content Strategy Content Optimization Content Marketing Targeted Outreach Social Media The SEO Specialist Skillset
  3. 3. SEO Knowledge Staying up-to-date Getting Experience How do I get there?
  4. 4. The Basics • Google SEO Starter Guide • Moz Beginner’s Guide to SEO • Search Engine Land’s Guide to SEO • Moz Academy (Paid) • DistilledU (Paid)
  5. 5. Search Engine Optimization Starter Guide (GOOGLE) Basics • HTML • Navigation • Content • Accessibility • Mobile • Promotion
  6. 6. Beginner’s Guide To SEO (MOZ) Basics • Search Engines • On-page • KW Research • Usability & Content • Link Building • Spam & Penalties
  7. 7. Guide to SEO (SEARCH ENGINE LAND) Basics • Periodic Table • On-page/Off-page • Violations • Social • Authority/Trust • Personalization
  8. 8. Moz Academy (MOZ) Basics • Moz Analytics PRO • Video guides • Inbound Marketing • Search Engines & Keywords • Link Building • Social Media • Content
  9. 9. DistilledU (DISTILLED) Basics • 50m – 7h:30m courses • SEO 101 • Advanced SEO • Conference videos • Webinars (free) • $40.00/mo
  10. 10. Going PRO: Technical • SEO Web Developer Cheat Sheet • Guide to Crawling, Indexing, Ranking • Successful Site Architecture • Conquering Pagination Guide • Microdata Schema.org Guide to Rich Snippets • The Anatomy of a Perfect Web Page • Visual Guide to Keyword Targeting • How to Perform the World’s Greatest SEO Audit • Craziest Audit Checklist • The Small Business Guide to Google Analytics • Excel for SEO • WordPress SEO • Ultimate guide for E-commerce • Guide to eCommerce Facets, Filters and Categories • The Ultimate Local SEO Roadmap • Multilingual and Multiregional SEO
  11. 11. The Web Developer’s SEO Cheat Sheet (Danny Dover) Technical Creative Marketing/PR • On-page • HTML • Status Codes • Robots.txt/Meta • Structured Data • International • Mobile
  12. 12. A Technical SEO Guide to Crawling, Indexing and Ranking (Paddy Moogan) Technical Creative Marketing/PR • On-page • Accesibility • Crawl budget • Indexing • Landing pages
  13. 13. Successful Site Architecture for SEO (Richard Baxter) Technical Creative Marketing/PR • On-page • Site architecture • The “silo” concept • Page indexation • Design & UX
  14. 14. Conquering Pagination – A Guide to Consolidating your Content (Ryan Huser) Technical Creative Marketing/PR • On-page • 1: NOINDEX, FOLLOW • 2: View-All, rel=canonical • 3: Rel=prev/next • Parameters • Flowchart
  15. 15. Micro Data & Schema.org: Guide To Generating Rich Snippets (Daniel Butler) Technical Creative Marketing/PR • On-page • Rich Snippets • Examples
  16. 16. The Anatomy of a Perfect Web Page (Chris Gilchrist) Technical Creative Marketing/PR • On-page • Design • UX • SEO • CRO
  17. 17. A Visual Guide to Keyword Targeting and On-Page Optimization (Rand Fishkin) Technical Creative Marketing/PR • On-page • Factori de ranking • Accessibility & UX • Where do the KW go? • Template
  18. 18. How to Perform the World’s Greatest SEO Audit (Steve Webb) Technical Creative Marketing/PR • Audit • 1 - Accessibility • 2 - Index • 3 - On-page factors • 4 - Off-page factors • 5 - Competitive analysis
  19. 19. Craziest Audit Checklist on the Internet (Annie Cushing) Technical Creative Marketing/PR • Audit • Checklist Spreadsheet • Tools Spreadsheet • Presentation • Implementation
  20. 20. The Small Business Guide to Google Analytics (SIMPLY BUSINESS) Technical Creative Marketing/PR • Complete guide • Installation • Goals/E-Commerce • Site Search • Metrics & KPI • Segmentation • Dashboards
  21. 21. Microsoft Excel for SEOs (Mike Pantoliano / DISTILLED) Technical Creative Marketing/PR • Basic SEO functions • CSV data manipulation • Google Analytics in Excel • Visualization
  22. 22. WordPress SEO (Yoast) Technical Creative Marketing/PR • WordPress • HTML & Sitemaps • Breadcrumbs • Duplicate Content • CRO • Comments • Off-site
  23. 23. The Ultimate Guide to SEO for E-commerce Websites (Chris Kilbourn) Technical Creative Marketing/PR • E-commerce • KW Research • Trafic Long Tail • Optimizare On-page • Blog Content • Link Building • Local SEO
  24. 24. Guide to eCommerce Facets, Filters and Categories (Frank Scharnell) Technical Creative Marketing/PR • E-commerce • Facets, Filters • Duplicate Content • INDEX/NOINDEX
  25. 25. The Ultimate Local SEO Roadmap (Amy Nokinsky) Technical Creative Marketing/PR • Local SEO • Citations & Reviews • KW Research • On-page optimization • Google+ optimization
  26. 26. The Ultimate Guide to Multilingual and Multiregional SEO (John E Lincoln) Technical Creative Marketing/PR • International SEO • Domains/Subdom/Subdirs • Rel=alternate/Hreflang • Authorship
  27. 27. Going PRO: Creative • An SEO’s Guide to Content Marketing • How to build a content marketing strategy • Indepth Guide to Content Creation • Attract customers to your community with content • Why Local Businesses Don't Need Big Budgets for Their Content Marketing • Are your titles irresistibly click worthy viral • Linkbait Guide • Video Content • Content Curation • Content Strategy in only 652 steps • Content Marketing Checklist • Scaling a successful content team
  28. 28. Real Marketing Sh*t: An SEO’s Guide to Content Marketing (Chase Hooley) Technical Creative Marketing/PR • Audience • Content types • KPI • Content Roles • Keywords
  29. 29. How to build a content marketing strategy (Stephanie Chang) Technical Creative Marketing/PR • Content examples • Strategy planning • Research • Metrics/Goals • Audience prospecting
  30. 30. In-depth Guide To Content Creation [With Infographic] (John Pring) Technical Creative Marketing/PR • Creating content • Research & ideas • Placing the content • Infographics & Blog posts • Promotion
  31. 31. Attract Customers to Your Community with Content (Mackenzie Fogelson) Technical Creative Marketing/PR • Examples • Foundational • Community building • Content strategies
  32. 32. Why Local Businesses Don't Need Big Budgets for Their Content Marketing (Matthew Barby) Technical Creative Marketing/PR • Local Business content • Leverage assets • Content is everything • Actionable ideas
  33. 33. Are Your Titles Irresistibly Click Worthy & Viral?! (Dan Shure) Technical Creative Marketing/PR • 80/20 principle • 7 ingredients • Visibility • Analysis
  34. 34. SEO Guide to Creating Viral Linkbait and Infographics (Ed Fry / DISTILLED) Technical Creative Marketing/PR • Linkbait • Brainstorm • Research • Presentation • Sharing
  35. 35. The Kind of Video You Should Create for Your Business (Phil Nottingham) Technical Creative Marketing/PR • Whiteboard Friday • In-House • Production Company • No Budget
  36. 36. Content Curation & SEO: A Bad Match? (Eric Enge) Technical Creative Marketing/PR • Content Curation • Quality signals • Search results • Options
  37. 37. How to Create a Content Strategy (In Only 652 Steps) (Ian Lurie) Technical Creative Marketing/PR • Content Inventory • Quality indicators • What works/doesn’t work • Strategy
  38. 38. Announcing Siege Media’s Content Marketing Checklist (Ross Hudgens) Technical Creative Marketing/PR • Online Checklist • Small important details • From idea to launch
  39. 39. Scaling a Successful Content Team (Nick Eubanks) Technical Creative Marketing/PR • Priorities • Team roles • Hiring • Developing • Scaling
  40. 40. Going PRO: Marketing/PR • The Noob Guide to Online Marketing • The Noob Guide to Link Building • The 6 month link building plan for an established website • Content-based Outreach for Link Building • Five Principles to Better Outreach Link Building • Good Outreach vs Bad Outreach • Please Exit the Link Building • Ultimate guide to guest blogging • Futureproof Link Building • How to Identify an Online Community for Your Business • A Manageable Content and Social Media Marketing Process
  41. 41. The Noob Guide to Online Marketing (With Giant INFOGRAPHIC) (Oli Gardner) Technical Creative Marketing/PR • Zero to Hero • Infographic • Inbound marketing • 6 months plan
  42. 42. The Noob Guide to Link Building (Michael King) Technical Creative Marketing/PR • Link Building philosophy • Strategy planning • 6 month plan
  43. 43. The 6 Month Link Building Plan for an Established Website (James Agate) Technical Creative Marketing/PR • Existent website • Planning • Link audit • Content audit • 6 months plan
  44. 44. Content-based Outreach for Link Building (Justin Briggs) Technical Creative Marketing/PR • Personas • Prospecting • Email examples • Cum scalăm
  45. 45. Throw Away Your Form Letters (or Five Principles to Better Outreach Link Building) (Michael King) Technical Creative Marketing/PR • 20% -> 80% success rate • Context • Inbox visibility • Offering value • Infographic
  46. 46. Good Outreach vs. Bad Outreach – from a Blogger’s Point of View (Dana Forman) Technical Creative Marketing/PR • Email examples • What’s wrong • What’s right • Advice
  47. 47. Please Exit The Link Building (Ross Hudgens) Technical Creative Marketing/PR • Outreach • Scaling prospecting • Scaling acquisition • Scaling reporting
  48. 48. The Ultimate Guide to Guest Blogging (Kristi Hines) Technical Creative Marketing/PR • Opportunities • Pitching • Bio • Results
  49. 49. High-Value Tactics, Future-Proof Link Building (Cyrus Shepard) Technical Creative Marketing/PR • Natural vs Unnatural • Implementation methods • Anchor Text control
  50. 50. How to Identify an Online Community for Your Business (Mackenzie Fogelson) Technical Creative Marketing/PR • Growing a community • Where to start from • Tools
  51. 51. Define and Align: A Manageable Content and Social Media Marketing Process (Mackenzie Fogelson) Technical Creative Marketing/PR • Social Media Marketing • Step by step strategy • Research -> Results
  52. 52. Thanks! @mihaiaperghis mihai.aperghis@vertify.ro @vertifyro www.vertify.ro/blog/ Add the list of resources in your bookmarks by importing the html file!
  53. 53. Image Sources (other than articles) • Man of Steel: manofsteel.warnerbros.com • Tony Stark / Iron Man: marvel.com • Thor (gif): hot-rod-red.tumblr.com
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