P2 2 dan_boabes_ecomtim_2013_simplus

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  • 1. mPaymentstatus
  • 2. History of value exchange1. Goods exchange
  • 3. History of value exchange1. Goods exchange(disruption)
  • 4. History of value exchange1. Goods exchange(disruption)2. Metal
  • 5. History of value exchange1. Goods exchange(disruption)2. Metal(disruption)
  • 6. History of value exchange1. Goods exchange(disruption)2. Metal(disruption)3. Paper
  • 7. History of value exchange1. Goods exchange(disruption)2. Metal(disruption)3. Paper(disruption)
  • 8. History of value exchange1. Goods exchange(disruption)2. Metal(disruption)3. Paper(disruption)4. Plastic
  • 9. History of value exchange1. Goods exchange(disruption)2. Metal(disruption)3. Paper(disruption)4. Plastic5. Digital/mobile
  • 10. History of value exchange1. Goods exchange(disruption)2. Metal(disruption)3. Paper(disruption)4. Plastic(?)5. Digital/mobile
  • 11. History of value exchange1. Goods exchange(disruption)2. Metal(disruption)3. Paper(disruption)4. Plastic(?)5. Digital/mobile
  • 12. History of value exchange1. Goods exchange(disruption)2. Metal(disruption)3. Paper(disruption)4. Plastic(?)5. Digital/mobile
  • 13. Lower card penetrationHigher chance for mobile to emerge
  • 14. Mobile paymentsUse of a wireless communication device (such asa mobile phone) to make a purchase or otherpayment related transaction
  • 15. Mobile – 10-15 years ago1. Entertainment
  • 16. Mobile – 10-15 years ago1. Entertainment- ringtones- logos
  • 17. Mobile – 10-15 years ago1. Entertainment- ringtones- logos2. Entertainment- ringtones- logos
  • 18. USER GROUP10-15 years ago1. Young
  • 19. USER GROUP10-15 years ago1. Young2. Very young
  • 20. TypesValueLow value (<5 €), Medium (5-25 €), High (>15 €)
  • 21. TypesValueLow value (<5 €), Medium (5-25 €), High (>15 €)Physical- with Point-of-Sale terminal (POS)- remote (no POS available)
  • 22. TypesValueLow value (<5 €), Medium (5-25 €), High (>15 €)Physical- with Point-of-Sale terminal (POS)- remote (no POS available)Type of settlementThrough operator (e.g Premium SMS)Pre-paid walletDebit card enabling or credit card enabling
  • 23. TypesValueLow value (<5 €), Medium (5-25 €), High (>15 €)Physical- with Point-of-Sale terminal (POS)- remote (no POS available)Type of settlementThrough operator (e.g Premium SMS)Pre-paid walletDebit card enabling or credit card enabling
  • 24. MOnetizeMOnetize
  • 25. MOneyMOney
  • 26. MObileMObile
  • 27. 3 waysPaymentMarketingNotifications
  • 28. Monetize + Mobile <=> Mobile paymentEasy access to moneyDeffered paymentImpulse buyingDigital/real-time transaction
  • 29. Reasons to grow- enlarge target group (age/experience etc)- add value (time saving, cost saving,entertainment, rich info etc)- loyalty schemes- affordability- trust
  • 30. Case study Mobile ticketing- started more than two years ago- month to month continuous increase- already 12% of trips are paid by mobile
  • 31. Mobile appTransportUrban.ro(website + mobile app)- route planner- payment- 6% of mobile purchasesare already made throughapplication
  • 32. Mobile appTransportUrban.ro(website + mobile app)- route planner- payment- 6% of mobile purchasesare already made throughapplication
  • 33. M-enabled vendingThe best example foraggregator-approachadvantage:- developing a special boardable to connect to differentvending protocols- deploying a m-payment andremote monitoring solution- decreasing cash colectioncost
  • 34. Case studyMobile marketingFashion Days- online retailer- target: switch buyers from offline spending moodto online action
  • 35. Case study NotificationsUrgent CurierHOW:SMS notifications for delivery
  • 36. Case study NotificationsUrgent CurierResults:- increased completion rate for deliveries (15%-17%) („I am not home” problem solved)- decreased rate of returns- improved operational efficiency
  • 37. Technical IntegrationSilkwebExperienced e-commerce platformTarget: Integrate SMS notifications and mobilepayments
  • 38. Technical IntegrationSilkwebHOWAPI-based integration between platform and SMSserversWebsites: can easily integrate mobile payments +notifications
  • 39. ““ The best way to predict The best way to predictthe future is to invent it.” the future is to invent it.” Alan Kay Alan Kay SimPlus.ro dan@simplus.ro Dan Boabes CEO