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Mobile Strategies for Health Clubs: Do You Need An "App"?
With large corporate gyms like Gold's, Lifetime, 24 Hour, Equinox and others launching mobile "apps" for their members, many gym's are wondering, "Am I missing the boat?". This informative and educational presentation will take you through the business case behind embracing the mobile channel as well as the different options available to expose it to your members.
Attendees will take away:
A better understanding of the different options that define "being mobile" including mobile apps, mobile web and SMS (text messaging)
Key metrics on the uptake of the mobile channel by gym goers and the population at large
Some tactical tips on how gyms of all sizes can get started in the mobile channel
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