TV Everywhere’s Prospects
Shanghai, September 1st
Telefonica
IPTV Competence Centre
Quick overview about
Telfonica
01
IPTV Competence Centre
Telefonica
1
Consistent growth sinceConsistent growth sinceConsistent growth sinceConsistent growth since the beginning of the 21st cen...
So, Telefónica is now a benchmark for the global Telco sectorSo, Telefónica is now a benchmark for the global Telco sector...
Telco services are essential today and they will be more soTelco services are essential today and they will be more soTelc...
Multiscreen evolution
02
IPTV Competence Centre
Telefonica
5
European consumptionEuropean consumptionEuropean consumptionEuropean consumption
IPTV Competence Centre
Telefonica
6
Sourc...
European consumptionEuropean consumptionEuropean consumptionEuropean consumption
IPTV Competence Centre
Telefonica
7
Sourc...
European consumptionEuropean consumptionEuropean consumptionEuropean consumption
IPTV Competence Centre
Telefonica
8
Sourc...
USUSUSUS consumptionconsumptionconsumptionconsumption
IPTV Competence Centre
Telefonica
9
USUSUSUS consumptionconsumptionconsumptionconsumption
IPTV Competence Centre
Telefonica
10
FavoriteFavoriteFavoriteFavorite devicesdevicesdevicesdevices totototo watchwatchwatchwatch TVTVTVTV
IPTV Competence Centr...
DevicesDevicesDevicesDevices andandandand contentcontentcontentcontent
IPTV Competence Centre
Telefonica
12
Source: Ovum
MobileMobileMobileMobile consumptionconsumptionconsumptionconsumption willingnesswillingnesswillingnesswillingness
IPTV Co...
CaseCaseCaseCase StudyStudyStudyStudy: Comcast: Comcast: Comcast: Comcast
Strenghths
• Customer Base
• TV in the core
stra...
CaseCaseCaseCase StudyStudyStudyStudy:::: VerizonVerizonVerizonVerizon
“Verizon Promotes Use of Its Inventive Self-Service...
Typical Starting Scenario of content deliveryTypical Starting Scenario of content deliveryTypical Starting Scenario of con...
First Step into content delivery convergenceFirst Step into content delivery convergenceFirst Step into content delivery c...
Second Step into content delivery convergenceSecond Step into content delivery convergenceSecond Step into content deliver...
Third Step into content delivery convergenceThird Step into content delivery convergenceThird Step into content delivery c...
MultiscreenMultiscreenMultiscreenMultiscreen challengeschallengeschallengeschallenges
Commercial
• Internal development pr...
Open IPTV Forum
• Multiple player: Service Providers, CE manufacturers, SW Suppliers, DRM
manufacturers…
• Convergence to ...
PayPayPayPay TVTVTVTV strategystrategystrategystrategy
Multiscreen is one of the pilars for evolving PayTV strategy
Let’s ...
QuestionsQuestionsQuestionsQuestions????
IPTV Competence Centre
Telefonica
23
T Vs Everywhere Telco Asia 2010
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Presentation about convergence TV services in TelcoTV Asia 2010

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T Vs Everywhere Telco Asia 2010

  1. 1. TV Everywhere’s Prospects Shanghai, September 1st Telefonica IPTV Competence Centre
  2. 2. Quick overview about Telfonica 01 IPTV Competence Centre Telefonica 1
  3. 3. Consistent growth sinceConsistent growth sinceConsistent growth sinceConsistent growth since the beginning of the 21st centurythe beginning of the 21st centurythe beginning of the 21st centurythe beginning of the 21st century Services Clients 1989 2000 2009 Integrated ICT solutions for all customer segments Basic telephone and data services Wireline and mobile voice, data and Internet services About 12million subscribers About 265 million customers About 68million customers IPTV Competence Centre Telefonica 2 Staff Finances Geographies (1) EPS: Earnings per share Spain Operations in 25 countries Operations in 16 countries About 71,000 professionals About 257,000 professionals About 149,000 professionals Revenues: 4,273M€ EPS (1): 0.45 € Revenues: 56,731M€ EPS(1): : 1.71 € Revenues: 28,485M€ EPS(1): 0.67 €
  4. 4. So, Telefónica is now a benchmark for the global Telco sectorSo, Telefónica is now a benchmark for the global Telco sectorSo, Telefónica is now a benchmark for the global Telco sectorSo, Telefónica is now a benchmark for the global Telco sector ............ International integrated Telco operator by customer base 1st European integrated Telco operator by market capitalisation 1st 273.3 million accesses (as of Mar’10) • 101.0 million in Europe • 172.3 million in Latin America Operations in 25 countries • 6 in Europe (1) • 13 in Latin America (2) • 3 through strategic and industrial alliances (3) Telco in Dow Jones1st IPTV Competence Centre Telefonica 3 Among the 50largest companies in the world by market cap Among the 100 largest companies in the world by revenues About 257,000 professionals • 31.1% in Europe • 68.1% in Latin America • 0.8% in others countries Revenues (Mar’10) : 13,932Mill.€ OIBDA (Mar’10) : 5,114 Mill.€ Net Income (Mar’10) : 1,656 Mill.€ Telco in Dow Jones Sustainability Index 1st (1) Plus Morocco (2) Plus U.S.A. and Puerto Rico (3) China, Italy and Portugal
  5. 5. Telco services are essential today and they will be more soTelco services are essential today and they will be more soTelco services are essential today and they will be more soTelco services are essential today and they will be more so in the future …in the future …in the future …in the future … Everybody and everything connected Social networking User Generated Content Huge increase of digital content Customer demand drivers IPTV Competence Centre Telefonica 4 Evolution from devices to ecosystems (Devices + Operating Systems + User Interfaces + Applications) content Hundreds of thousands of applications e-World: e-Health, e-Learning, e-Finance services, e-Travel M2M : smart metering, e-Car, e-Logistics, vending Increasingly powerful devices
  6. 6. Multiscreen evolution 02 IPTV Competence Centre Telefonica 5
  7. 7. European consumptionEuropean consumptionEuropean consumptionEuropean consumption IPTV Competence Centre Telefonica 6 Source: Forrester Research, Inc.
  8. 8. European consumptionEuropean consumptionEuropean consumptionEuropean consumption IPTV Competence Centre Telefonica 7 Source: Forrester Research, Inc.
  9. 9. European consumptionEuropean consumptionEuropean consumptionEuropean consumption IPTV Competence Centre Telefonica 8 Source: Forrester Research, Inc.
  10. 10. USUSUSUS consumptionconsumptionconsumptionconsumption IPTV Competence Centre Telefonica 9
  11. 11. USUSUSUS consumptionconsumptionconsumptionconsumption IPTV Competence Centre Telefonica 10
  12. 12. FavoriteFavoriteFavoriteFavorite devicesdevicesdevicesdevices totototo watchwatchwatchwatch TVTVTVTV IPTV Competence Centre Telefonica 11 Source: Ovum
  13. 13. DevicesDevicesDevicesDevices andandandand contentcontentcontentcontent IPTV Competence Centre Telefonica 12 Source: Ovum
  14. 14. MobileMobileMobileMobile consumptionconsumptionconsumptionconsumption willingnesswillingnesswillingnesswillingness IPTV Competence Centre Telefonica 13 Source: Ovum
  15. 15. CaseCaseCaseCase StudyStudyStudyStudy: Comcast: Comcast: Comcast: Comcast Strenghths • Customer Base • TV in the core strategy Weakness • Infraestructure • Wireline only • Fancast complementary IPTV Competence Centre Telefonica 14 “Comcast rolls out iPhone app for phone and e-mail features, TV listings, and movie trailers” “Comcast Looking To Offer À La Carte Streaming Music To ISP And Cable Customers” “HBO, Cinemax coming to Comcast’s and Time Warner’s TV Everywhere plans” “Use an iPad to Control Cable Shows Remotely with New Comcast Initiative”
  16. 16. CaseCaseCaseCase StudyStudyStudyStudy:::: VerizonVerizonVerizonVerizon “Verizon Promotes Use of Its Inventive Self-Service Interactive Tool” “Android App Controls Your Verizon Fios TV” “Motorola and Verizon team up for TV tablet” “Verizon FiOS Media Manager: Easy Setup, So-So Delivery” “Verizon Expands Advanced, Remote DVR Management Service to FiOS TV Customers” IPTV Competence Centre Telefonica 15 “FiOS To Carry YouTube, Internet Radio” “FiOS TV Subscribers First to Access HBOGo.com” Strenghths • Technology & seamless approach • TV in the core strategy for wireline company Weakness • Mobile service (Vcast) not integrated
  17. 17. Typical Starting Scenario of content deliveryTypical Starting Scenario of content deliveryTypical Starting Scenario of content deliveryTypical Starting Scenario of content delivery Content Negotiations Encoding Encription Distribution Delivery Presentation Content Encoding Encription Distribution Delivery Presentation IPTV Competence Centre Telefonica 16 Content Negotiations Encoding Encription Distribution Delivery Presentation Content Negotiations Encoding Encription Distribution Delivery Presentation
  18. 18. First Step into content delivery convergenceFirst Step into content delivery convergenceFirst Step into content delivery convergenceFirst Step into content delivery convergence Encoding Encription Distribution Delivery Presentation Content Negotiations •It’s not only content negotiation, implies a common business stragey •Not efficient to provide a multiscreen strategy but suitable •Common UX guidelines to provide a seamless experience to customers IPTV Competence Centre Telefonica 17 Encoding Encription Distribution Delivery Presentation Encoding Encription Distribution Delivery Presentation
  19. 19. Second Step into content delivery convergenceSecond Step into content delivery convergenceSecond Step into content delivery convergenceSecond Step into content delivery convergence Content Negotiations Encoding Encription Distribution Delivery Presentation •Encodig stage includes metadata creation and IPTV Competence Centre Telefonica 18 Delivery Presentation Delivery Presentation •Encodig stage includes metadata creation and distribution to the different platforms •Encoding and encryption to fit in selected convergenced devices •Single Distribution to existing content delivery elements
  20. 20. Third Step into content delivery convergenceThird Step into content delivery convergenceThird Step into content delivery convergenceThird Step into content delivery convergence Content Negotiations Encoding Encription Distribution Delivery Presentation •Second and third step could be alternated depending on each service provider state of art IPTV Competence Centre Telefonica 19 Presentation Presentation depending on each service provider state of art •Homogeneous CDN to provide efficieny and improve business models •Presentation layer cannot be harmonized yet but one day it can be the fourth step of convergence
  21. 21. MultiscreenMultiscreenMultiscreenMultiscreen challengeschallengeschallengeschallenges Commercial • Internal development process towards convergence scenarios • Adquire content rights for all screens • Harmonized of commercial brands • Adequate bundling to reduce churn and give more ARPU • Seamless User eXperience Technical • Fragmented technologies IPTV Competence Centre Telefonica 20 • Fragmented technologies › Content Formats › DRM › Presentation layer • Migration › Reuse or replace › Evolution from actual vertical silos • Unified customer care › Unified User ID › Convergence OSS/BSS
  22. 22. Open IPTV Forum • Multiple player: Service Providers, CE manufacturers, SW Suppliers, DRM manufacturers… • Convergence to maximum › Managed and un-managed networks › Service Provider and Platform provider independent environments StandardizationStandardizationStandardizationStandardization IPTV Competence Centre Telefonica 21
  23. 23. PayPayPayPay TVTVTVTV strategystrategystrategystrategy Multiscreen is one of the pilars for evolving PayTV strategy Let’s go one step back for a global vision • Content…remains king • Pricing › Entry level › Upselling › Bundling › Competitive IPTV Competence Centre Telefonica 22 › Competitive • Give to consumers control › DVR › Remote Control (convergence management) • Personalize • Home Integration • Multiroom services • Cross Platform Video Delivery User eXperience to provide an easy to use and differentiated experience
  24. 24. QuestionsQuestionsQuestionsQuestions???? IPTV Competence Centre Telefonica 23
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