Promote your Business on
BEFORE YOU START…
Who?
• Pareto's Principle - The 80-20 Rule
• Create a profile of your best clients
What?
• Start with th...
Off-Site Traffic
Drive traffic to your website
WHAT ARE YOUR GOALS?
• Standard Ad
• Facebook Offers
• Mobile Ads
On-Site E...
STANDARD AD
• Facebook’s traditional ad option
• Right-hand side of the page homepage,
events, pages, user profiles, apps ...
STANDARD AD
STANDARD AD
What is your Goal?
• URLs
• Facebook Pages
“Like” AD
• Applications
• Events
• Places
STANDARD AD
• Clearly explain what you’re advertising
• Details of your product or service and special offers
• Calls to a...
STANDARD AD
Who is your ideal
customer?
• Location, age,
gender, and
interests
• Test multiple
version of
STANDARD AD
•Unless you’ve chosen Advanced Options, you’ll pay for
impressions (CPM = cost per 1000 impressions0)
•These i...
CPM vs. CPC
CPM - cost per thousand impressions
• Will be charged when users view your ads, regardless of whether
or not t...
FACEBOOK OFFERS
Make Me an Offer
• Send discounts and promotions directly to
customers, who can then print out the deal or...
FACEBOOK OFFERS
Page Posts
Spread the news
• Promoted posts appear in News Feed on both
mobile and desktop
• Show up higher so the audienc...
Sponsored Stories
Turn Ads into Recommendations
• Each time someone interacts with one of your
Facebook entities a story i...
Sponsored Stories
Sponsored Stories
THANK YOU!
ADRIANA SERNA
Facebook: BlueCompassGroup
Twitter: @CompassB
WWW.BLUECOMPASSGROUP.COM
Upcoming SlideShare
Loading in...5
×

Promociona tu pagina en Facebook,

448

Published on

Published in: Education, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
448
On Slideshare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Promociona tu pagina en Facebook,

  1. 1. Promote your Business on
  2. 2. BEFORE YOU START… Who? • Pareto's Principle - The 80-20 Rule • Create a profile of your best clients What? • Start with the end in mind • What do you want to accomplish?
  3. 3. Off-Site Traffic Drive traffic to your website WHAT ARE YOUR GOALS? • Standard Ad • Facebook Offers • Mobile Ads On-Site Engagement Drive traffic to a Facebook Page, App, or Event • “Like” Ads • Promoted Posts • Sponsored Stories
  4. 4. STANDARD AD • Facebook’s traditional ad option • Right-hand side of the page homepage, events, pages, user profiles, apps and next to photos in photo albums. • CPM – cost per 1,000 impression • 99×72 pixels • 90 characters Drive Traffic
  5. 5. STANDARD AD
  6. 6. STANDARD AD What is your Goal? • URLs • Facebook Pages “Like” AD • Applications • Events • Places
  7. 7. STANDARD AD • Clearly explain what you’re advertising • Details of your product or service and special offers • Calls to action • Eye-catching image
  8. 8. STANDARD AD Who is your ideal customer? • Location, age, gender, and interests • Test multiple version of
  9. 9. STANDARD AD •Unless you’ve chosen Advanced Options, you’ll pay for impressions (CPM = cost per 1000 impressions0) •These impressions will be optimized so your ad shows to the people most likely to help you reach your goal •You will never pay more than your budget
  10. 10. CPM vs. CPC CPM - cost per thousand impressions • Will be charged when users view your ads, regardless of whether or not they click on them. • Facebook will ensure a certain amount of views • If there are few clicks, you will still get the same exposure • If there are lots of clicks, you will pay the same amount CPC - cost per click • Will be charged when user clicks on your ad • If there are few clicks, Facebook will not give you good exposure • If there are lots of clicks, you will pay more money
  11. 11. FACEBOOK OFFERS Make Me an Offer • Send discounts and promotions directly to customers, who can then print out the deal or redeem a code online. • Promote your Offer by using the Promote button. • Once an Offer has been claimed, that activity as well as Offer details will appear in that person’s News Feed for friends to see.
  12. 12. FACEBOOK OFFERS
  13. 13. Page Posts Spread the news • Promoted posts appear in News Feed on both mobile and desktop • Show up higher so the audience for the post has more chance to see them. • It doesn’t change the original post in terms of appearance • Draws traffic back to the Page that posted it • They can be liked, commented and shared
  14. 14. Sponsored Stories Turn Ads into Recommendations • Each time someone interacts with one of your Facebook entities a story is created. Example: Someone liked your Page • The most interactive form of ads on Facebook • Advertisers can sponsor check-ins, offer claims, Likes on individual posts
  15. 15. Sponsored Stories
  16. 16. Sponsored Stories
  17. 17. THANK YOU! ADRIANA SERNA Facebook: BlueCompassGroup Twitter: @CompassB WWW.BLUECOMPASSGROUP.COM
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×