Interactive Multimedia CD


               Project Planning




Miguel Rodrigues
Student Number: 11511645
Course: BSc Musi...
2MUS514 - Negotiated Project          Project Planning – Interactive Multimedia CD




                            Table o...
2MUS514 - Negotiated Project          Project Planning – Interactive Multimedia CD




                                   ...
2MUS514 - Negotiated Project          Project Planning – Interactive Multimedia CD




                                Int...
2MUS514 - Negotiated Project          Project Planning – Interactive Multimedia CD




software and samples, interactivity...
2MUS514 - Negotiated Project          Project Planning – Interactive Multimedia CD




                Key Milestones & Co...
2MUS514 - Negotiated Project          Project Planning – Interactive Multimedia CD




       Music Production


         ...
2MUS514 - Negotiated Project          Project Planning – Interactive Multimedia CD




                             Projec...
2MUS514 - Negotiated Project          Project Planning – Interactive Multimedia CD




          Rapid Application Develop...
2MUS514 - Negotiated Project          Project Planning – Interactive Multimedia CD




delivers documentation and the nece...
2MUS514 - Negotiated Project          Project Planning – Interactive Multimedia CD




                                 Co...
2MUS514 - Negotiated Project          Project Planning – Interactive Multimedia CD




                                  R...
2MUS514 - Negotiated Project          Project Planning – Interactive Multimedia CD




                                 Ap...
2MUS514 - Negotiated Project                                                                                          Proj...
2MUS514 - Negotiated Project                                                               Project Planning – Interactive ...
2MUS514 - Negotiated Project                                                               Project Planning – Interactive ...
2MUS514 - Negotiated Project                                                               Project Planning – Interactive ...
2MUS514 - Negotiated Project                                                              Project Planning – Interactive M...
2MUS514 - Negotiated Project                                                     Project Planning – Interactive Multimedia...
2MUS514 - Negotiated Project                                                      Project Planning – Interactive Multimedi...
2MUS514 - Negotiated Project                                                     Project Planning – Interactive Multimedia...
2MUS514 - Negotiated Project                                                      Project Planning – Interactive Multimedi...
2MUS514 - Negotiated Project                                                      Project Planning – Interactive Multimedi...
2MUS514 - Negotiated Project                                                    Project Planning – Interactive Multimedia ...
2MUS514 - Negotiated Project                                          Project Planning – Interactive Multimedia CD



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2MUS514 - Negotiated Project                                                     Project Planning – Interactive Multimedia...
2MUS514 - Negotiated Project                                            Project Planning – Interactive Multimedia CD



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2MUS514 - Negotiated Project                                            Project Planning – Interactive Multimedia CD



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2MUS514 - Negotiated Project                                          Project Planning – Interactive Multimedia CD



    ...
INTERACTIVE MULTIMEDIA CD



           FINANCIAL PLAN




MIGUEL RODRIGUES
STUDENT NUMBER: 11411645
BSC MUSIC INFORMATICS...
2MUS514 - Negotiated Project                Financial Plan – Interactive Multimedia CD




                               ...
2MUS514 - Negotiated Project            Financial Plan – Interactive Multimedia CD




                                Ove...
2MUS514 - Negotiated Project                        Financial Plan – Interactive Multimedia CD



Start-up summary


     ...
2MUS514 - Negotiated Project                    Financial Plan – Interactive Multimedia CD



Sales Plan


       The sale...
2MUS514 - Negotiated Project                    Financial Plan – Interactive Multimedia CD


activity required to cover th...
2MUS514 - Negotiated Project            Financial Plan – Interactive Multimedia CD



Cash Flow


       The Cash Flow sta...
2MUS514 - Negotiated Project                            Financial Plan – Interactive Multimedia CD

CASHFLOW FORECAST - BU...
2MUS514 - Negotiated Project                     Financial Plan – Interactive Multimedia CD


Month                       ...
2MUS514 - Negotiated Project             Financial Plan – Interactive Multimedia CD




                                Bi...
INTERACTIVE MULTIMEDIA CD



          MARKETING PLAN




MIGUEL RODRIGUES
STUDENT NUMBER: 11411645
BSC MUSIC INFORMATICS
...
2MUS514 - Negotiated Project           Marketing Plan – Interactive Multimedia CD




                                Tabl...
2MUS514 - Negotiated Project       Marketing Plan – Interactive Multimedia CD




                           Executive Sum...
2MUS514 - Negotiated Project       Marketing Plan – Interactive Multimedia CD




                            Product Summ...
2MUS514 - Negotiated Project          Marketing Plan – Interactive Multimedia CD




                                Marke...
2MUS514 - Negotiated Project       Marketing Plan – Interactive Multimedia CD




Bargain Power of Suppliers


       Supp...
2MUS514 - Negotiated Project       Marketing Plan – Interactive Multimedia CD




Threat of New Entrances


       New ent...
2MUS514 - Negotiated Project       Marketing Plan – Interactive Multimedia CD




                           Consumer Anal...
2MUS514 - Negotiated Project           Marketing Plan – Interactive Multimedia CD




                                Mark...
2MUS514 - Negotiated Project                     Marketing Plan – Interactive Multimedia CD




          Pricing


      ...
2MUS514 - Negotiated Project         Marketing Plan – Interactive Multimedia CD




                                Refere...
Interactive Multimedia CD


                Story Board




MIGUEL RODRIGUES
STUDENT NUMBER: 11411645
BSC MUSIC INFORMATIC...
2MUS514 - Negotiated Project                                                       Story Board – Interactive Multimedia CD...
2MUS514 - Negotiated Project                                                        Story Board – Interactive Multimedia C...
2MUS514 - Negotiated Project                                    Story Board – Interactive Multimedia CD




              ...
2MUS514 - Negotiated Project                                                      Story Board – Interactive Multimedia CD
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2MUS514 - Negotiated Project                                                        Story Board – Interactive Multimedia C...
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Multimedia Cd Project Management

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Multimedia Cd Project Management

  1. 1. Interactive Multimedia CD Project Planning Miguel Rodrigues Student Number: 11511645 Course: BSc Music Informatics Module: 2MIN504 – Negotiated Project
  2. 2. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Table of Contents Page Overview…………………………………………………………………... 3 Introduction……………………………………………………………….. 4 Key Milestones & Components…………………………………………. 6 Project Lifecycle………………………………………........................... 8 Rapid Application Development………………………………………… 9 Conclusion………………………………………………………………. 11 Reference List and Bibliography………………………………………. 12 Appendixes……………………………………………………………… 13 Miguel Rodrigues Student Number:11511645 2 Course: BSc Music Informatics
  3. 3. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Overview This report presents a commercial multimedia project environment and discusses the importance of using a project lifecycle Methodology to redesign and extent it. In this report, I discuss who the stakeholders are and their importance to the project, project lifecycle, methodology used (RAD) and a detailed project timeline. The project consists in offering a Multimedia CD service to unsigned artists. The services include production, mixing and mastering of the tracks but also presenting the project through a multimedia CD using the software “Macromedia Director MX 2004”. The CD will be also a normal audio CD (First track – Multimedia; Other Tracks – Audio CD). Miguel Rodrigues Student Number:11511645 3 Course: BSc Music Informatics
  4. 4. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Introduction The project consists in offering a Multimedia CD service to unsigned artists. The services include production, mixing and mastering of the tracks but also presenting the project through a multimedia CD. At the present moment the music industry is divided into 4 main segments: record companies, music publishing companies, artist management and live performance. Accordingly to IFPI (International Federation of the Phonographic Institute), the music industry spends 20 per cent of the revenues on discovering and nurturing new acts. More than eight million acts have posted songs on MySpace what makes difficult for the record labels to filter out the relevant acts. This overwhelming number of new bands and music available to consumers also highlights the need for filtering, selection, marketing and recommendation more than ever, and this project can be a key role on the process of discovering new and talented acts and to put them on the path of record labels, publishing companies, artist management companies, venues, promoters, press and radio stations. The key features of this project are the three recorded tracks with master quality, contemporary sound despite the genre of music, expertise in music and computer music technology, up-to-date Miguel Rodrigues Student Number:11511645 4 Course: BSc Music Informatics
  5. 5. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD software and samples, interactivity of the CD, industry contacts and tangibility. As music consumption increasingly moves to the Internet, music as a product becomes even more intangible and service-alike. When promoting a demo to record labels, distributors or publishing companies the music needs to be delivered in a tangible format. So, who are the stakeholders? Sometimes the answer to this question can be very difficult to achieve because it will depend on the project but what it should seek is adjectives like power, responsibility and influence. Some times power equals to authority that usually is the budget holder but that is not our case. Note that the more people who have input on a stage, the more changes there will be in the project as a result. Doing an external analysis of who should be my stakeholder, I decided to include, record labels, publishing companies, venues, radio stations / webcasts, promoters distributors, press and magazines. Regarding an internal analysis the stakeholders are the project manager and the artist itself. Miguel Rodrigues Student Number:11511645 5 Course: BSc Music Informatics
  6. 6. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Key Milestones & Components Meeting with Artist Regarding Music Direction Music Genre Covers or Original Music Choice of songs (3 songs) Decide the need to have session musicians or not Decide the need to book a Recording Studio or not Give Budget fee to the client Meeting with Artist Regarding Media Content Biography Pictures Videos Design of the CD Miguel Rodrigues Student Number:11511645 6 Course: BSc Music Informatics
  7. 7. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Music Production Score, editing, mixing and mastering of 3 tracks Multimedia CD Multimedia Storyboard Splash Screen (Intro) Production of the Multimedia CD-ROM Discuss and review the Multimedia CD with costumer CD On-body and Jewel case Artwork design Final CD Mastering (PQ Coding, etc.) Final CD Mastering (PQ Coding, etc.) and send it to the Fabric The tracks can include an ISRC number Miguel Rodrigues Student Number:11511645 7 Course: BSc Music Informatics
  8. 8. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Project Lifecycle The project lifecycle consists of four stages, initiation, planning execution and closure. Initiation involves starting up the project, by documenting a business case, feasibility study and terms of reference, appointing the team and setting up a project office if necessary. Planning involves setting out the path and direction of the project by creating a project plan, resource plan, financial plan, quality plan, acceptance plan and communications plan. Execution involves building the deliverables and controlling the project delivery, scope, costs, quality, risks and issues. Closures involves twisting-down the project by releasing staff, handing over deliverables to the costumer, if there is one, and complete a post-implementation review of the project. Initiation Planning Execution Closure Miguel Rodrigues Student Number:11511645 8 Course: BSc Music Informatics
  9. 9. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Rapid Application Development - RAD Rapid application development projects call for the interactive use of structured techniques and prototyping to define user’s requirements and design the final system. It involves an iterative development, construction of prototypes and structured techniques which build preliminary data models. Than prototyping will help the analyst and users to verify those requirements and to formally refine the data and process the models. It comprises four stages: planning, design, construction and implementation. The planning stage consists of a review of the areas immediately associated with the proposed system. This review produces a broad definition of the system requirements in terms of the functions the system will support. It delivers an outline system area model of the study, a definition of the scope and cost justification of the system. The design stage consists of a detailed analysis of the business activities related to the proposed system. Stakeholders define entity types associated with the system and following the consequent analysis, the design of the system is outlined and prototypes of critical procedures are built and reviewed. On the construction stage, a small team of developers finalizes the design and builds the system using a design-and-build steps in which the users have the opportunity to fine tune the requirements. The construction stage also Miguel Rodrigues Student Number:11511645 9 Course: BSc Music Informatics
  10. 10. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD delivers documentation and the necessary instructions necessary to operate the application, routines and procedures needed to put the system in action. The implementation stage involves implementing the new system and managing the change from the old system environment to the new one. This may include implementing bridges between existing and new systems, converting data and training users. User acceptance is the end point of the implementation stage. (1) One of the positive aspects of using RAD methodologies on a project is that it promotes a strong collaborative atmosphere and gathers the requirements in a dynamic way. Another one is that the business owner actively participates in the prototyping process, writing and performing test cases. It suits interactive projects. For the other hand, RAD is not suitable for real-time, safety- critical or other applications where functional requirements have to be fully specified because RAD systems have a dependency on strong cohesive teams and individual commitment to the project, because success depends on disciplined developers and their exceptional technical skills and the decisions relies on the functionality and less on centralized engineering authority. Miguel Rodrigues Student Number:11511645 10 Course: BSc Music Informatics
  11. 11. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Conclusion As discussed before, this project represents a viable alternatively to the traditional press kits used by the majority of the artists when promoting their music to record labels, publishing companies, radio stations and so on. We had a look to the key features of the project, key milestones and their components, stakeholders, project lifecycle, methodology used and project timeline (see appendix). The methodology that we use in this project, RAD, it is the best methodology for this project because RAD is suitable for interactive applications like ours, with clear functionality at the user interface and a clear defined user group. We will use this method to create prototypes to define user’s requirements and use structured techniques to build the interactive multimedia CD. Miguel Rodrigues Student Number:11511645 11 Course: BSc Music Informatics
  12. 12. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Reference List (1) University of California. Rapid Application Development[Online]. 16 April 1997 [cited 2008 Nov 22]; Available at: http://sysdev.ucdavis.edu/webadm/document/rad_toc.htm Bibliography England E, Finney A. Managing Interactive Media. Edition: 4th Edition, Harlow (UK): Addison-Wesley; 2007 Miguel Rodrigues Student Number:11511645 12 Course: BSc Music Informatics
  13. 13. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Appendixes Project Timeline Overview And Weekly Schedule Miguel Rodrigues Student Number:11511645 13 Course: BSc Music Informatics
  14. 14. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Key Milestones/Tasks 19-Jan 26-Jan 02-Feb 09-Feb 16-Feb 23-Feb 02-Mar 09-Mar 16-Mar 23-Mar 30-Mar 06-Apr 13-Apr 20-Apr 27-Apr 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Meeting with Artist Regarding Music Direction Music Genre Covers or Original Music Choice of songs (3 songs) Decide the need to have session musicians or not Decide the need to book a Recording Studio or not Give Budget fee to the client Meeting with Artist Regarding Media Content Biography Photos Videos Design of the CD Music Production Track 1 Track 2 Track 3 Mix and Mastering the audio tracks Multimedia CD Multimedia Storyboard ScreenSplash (Intro) Production of the Multimedia CD-ROM Discuss and review the Multimedia CD with costumer CD On-body and Jewel case Artwork design Final CD Mastering (PQ Coding, etc.) Deadline Start Date Consecutive dates Deadline/end date Easter Break Student: Miguel Rodrigues Student Number: 11511645 Course: BSc Music Informatics Miguel Rodrigues Student Number:11511645 Course: BSc Music Informatics
  15. 15. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Action Sheet Week Commencing 19th Jan 09 Tasks/Roles/Responsibilites Actions Key Person Status/Follow-up Project Management Meeting with Artist Regarding Music Direction Music Genre Decide the Genre of music Artist started Covers or Original Music The artist decided to use covers Artist started Choice of songs (3 songs) Songs: Hurt; God; I don't know how to love him Artist / Miguel Rodrigues started Decide the need to have session musicians or not No Miguel Rodrigues started Decide the need to book a Recording Studio or not No Miguel Rodrigues started Miguel Rodrigues Student Number:11511645 Course: BSc Music Informatics
  16. 16. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Action Sheet Week Commencing 26th Jan 09 Tasks/Roles/Responsibilites Actions Key Person Status/Follow-up Project Management Meeting with Artist Regarding Music Direction Music Genre Decide the Genre of music Artist None Covers or Original Music The artist decided to use covers Artist None Choice of songs (3 songs) Songs: Hurt; God; I don't know how to love him Artist / Miguel Rodrigues None Decide the need to have session musicians or not No Miguel Rodrigues None Decide the need to book a Recording Studio or not No Miguel Rodrigues None Miguel Rodrigues Student Number:11511645 Course: BSc Music Informatics
  17. 17. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Action Sheet Week Commencing 2nd Feb 09 Tasks/Roles/Responsibilites Actions Key Person Status/Follow-up Project Management Meeting with Artist Regarding Music Direction Music Genre Decide the Genre of music Artist None Covers or Original Music The artist decided to use covers Artist None Choice of songs (3 songs) Songs: Hurt; God; I don't know how to love him Artist / Miguel Rodrigues None Decide the need to have session musicians or not No Miguel Rodrigues None Decide the need to book a Recording Studio or not No Miguel Rodrigues None Meeting with Artist Regarding Media Content Adquiring the specific media content Biography yes Artist started Photos yes Artist started Videos Not Available N.A n.a Design of the CD Show some examples to the artist Miguel Rodrigues started Miguel Rodrigues Student Number:11511645 Course: BSc Music Informatics
  18. 18. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Action Sheet Week Commencing 9th Fev 09 Tasks/Roles/Responsibilites Actions Key Person Status/Follow-up Project Management Meeting with Artist Regarding Music Direction Music Genre Decide the Genre of music Artist Completed Covers or Original Music The artist decided to use covers Artist Completed Choice of songs (3 songs) Songs: Hurt; God; I don't know how to love him Artist / Miguel Rodrigues Completed Decide the need to have session musicians or not No Miguel Rodrigues Completed Decide the need to book a Recording Studio or not No Miguel Rodrigues Completed Give Budget fee to the client Give Budget fee to the client Miguel Rodrigues £550 Meeting with Artist Regarding Media Content Adquiring the specific media content Biography Adquiring the specific media content Artist None Photos Adquiring the specific media content Artist None Videos Adquiring the specific media content N.A None Music Production Track 1 Production/Arragment of Track 1 Miguel Rodrigues started Miguel Rodrigues Student Number:11511645 Course: BSc Music Informatics
  19. 19. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Action Sheet Week Commencing 16th Fev 09 Tasks/Roles/Responsibilites Actions Key Person Status/Follow-up Project Management Meeting with Artist Regarding Media Content Biography Adquiring the specific media content Artist None Photos Adquiring the specific media content Artist None Videos Adquiring the specific media content N.A None Music Production Track 1 Record Vocals for Track 1 Artist / Miguel Rodrigues Completed Miguel Rodrigues Student Number:11511645 Course: BSc Music Informatics
  20. 20. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Action Sheet Week Commencing 23rd Fev 09 Tasks/Roles/Responsibilites Actions Key Person Status/Follow-up Project Management Meeting with Artist Regarding Media Content Biography Adquiring the specific media content Artist None Photos Adquiring the specific media content Artist None Videos Adquiring the specific media content Artist None Music Production Track 2 Production/Arragment of Track 1 Miguel Rodrigues started Miguel Rodrigues Student Number:11511645 Course: BSc Music Informatics
  21. 21. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Action Sheet Week Commencing 2nd Mar 09 Tasks/Roles/Responsibilites Actions Key Person Status/Follow-up Project Management Meeting with Artist Regarding Media Content Biography Adquiring the specific media content Artist None Photos Adquiring the specific media content Artist None Videos Adquiring the specific media content Artist None Music Production Track 2 Record Vocals for Track 2 Artist / Miguel Rodrigues completed Miguel Rodrigues Student Number:11511645 Course: BSc Music Informatics
  22. 22. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Action Sheet Week Commencing 9th Mar 09 Tasks/Roles/Responsibilites Actions Key Person Status/Follow-up Project Management Meeting with Artist Regarding Media Content Biography Adquiring the specific media content Artist completed Photos Artist completed Videos Artist not delivered Music Production Track 3 Production/Arragment of Track 3 Miguel Rodrigues started Multimedia CD Multimedia Storyboard Design of the CD ROM (i.e. Colours, Fonts,etc) Miguel Rodrigues started Miguel Rodrigues Student Number:11511645 Course: BSc Music Informatics
  23. 23. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Action Sheet Week Commencing 16th Mar 09 Tasks/Roles/Responsibilites Actions Key Person Status/Follow-up Project Management Music Production Track 3 Record Vocals for Track 3 Artist / Miguel Rodrigues completed Mix and Mastering the audio tracks mixing Miguel Rodrigues started Multimedia CD Multimedia Storyboard Design of the CD ROM (i.e. Colours, Fonts,etc) Miguel Rodrigues Splash screen 30 seconds of Introduction about the artist started Miguel Rodrigues Student Number:11511645 Course: BSc Music Informatics
  24. 24. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Action Sheet Week Commencing 23rd Mar 09 Tasks/Roles/Responsibilites Actions Key Person Status/Follow-up Project Management Music Production Mix and Mastering the audio tracks mixing & mastering Miguel Rodrigues completed Multimedia CD Multimedia Storyboard Design of the CD ROM (i.e. Colours, Fonts,etc) Miguel Rodrigues completed Splash screen 30 seconds of Introduction about the artist Miguel Rodrigues completed Production of the Multimedia CD-ROM working with director mx 2004 Miguel Rodrigues started Miguel Rodrigues Student Number:11511645 Course: BSc Music Informatics
  25. 25. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Action Sheet Week Commencing 30th Mar 09 Tasks/Roles/Responsibilites Actions Key Person Status/Follow-up Project Management Multimedia CD Production of the Multimedia CD-ROM working with director mx 2004 Miguel Rodrigues None Miguel Rodrigues Student Number:11511645 Course: BSc Music Informatics
  26. 26. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Action Sheet Week Commencing 6th Apr 09 Tasks/Roles/Responsibilites Actions Key Person Status/Follow-up Project Management Multimedia CD Production of the Multimedia CD-ROM working with director mx 2004 Miguel Rodrigues None Discuss and review the multimedia CD with costumer working with director mx 2004 Miguel Rodrigues Completed CD On-body and Jewel case Artwork design working with inDesign Miguel Rodrigues started Miguel Rodrigues Student Number:11511645 Course: BSc Music Informatics
  27. 27. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Action Sheet Week Commencing 13th Apr 09 Tasks/Roles/Responsibilites Actions Key Person Status/Follow-up Project Management Multimedia CD Production of the Multimedia CD-ROM working with director mx 2004 Miguel Rodrigues None CD On-body and Jewel case Artwork design working with inDesign Miguel Rodrigues None Miguel Rodrigues Student Number:11511645 Course: BSc Music Informatics
  28. 28. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Action Sheet Week Commencing 20th Apr 09 Tasks/Roles/Responsibilites Actions Key Person Status/Follow-up Project Management Multimedia CD Production of the Multimedia CD-ROM working with director mx 2004 Miguel Rodrigues Prototype completed CD On-body and Jewel case Artwork design working with inDesign Miguel Rodrigues None Final CD Mastering Wavelab Miguel Rodrigues started Miguel Rodrigues Student Number:11511645 Course: BSc Music Informatics
  29. 29. 2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD Action Sheet Week Commencing 27th Apr 09 Tasks/Roles/Responsibilites Actions Key Person Status/Follow-up Project Management CD On-body and Jewel case Artwork design working with inDesign Miguel Rodrigues Not completed Final CD Mastering Wavelab Miguel Rodrigues completed Miguel Rodrigues Student Number:11511645 Course: BSc Music Informatics
  30. 30. INTERACTIVE MULTIMEDIA CD FINANCIAL PLAN MIGUEL RODRIGUES STUDENT NUMBER: 11411645 BSC MUSIC INFORMATICS MODULE: 2MUS514 – NEGOTIATED PROJECT
  31. 31. 2MUS514 - Negotiated Project Financial Plan – Interactive Multimedia CD Table of Contents Page Overview…………………………………………………………………… 3 Start-up summary ………………………………………………………….. 4 Sales Plan…………………………………………………………………... 5 Profit & Loss………………………………………………………………. 5 Breakeven Point …………………………………………………………… 5 Cash Flow Statement……………………………………………………….. 7 Bibliography…………………………………………………………….. 10 Course: BSC Music Informatics 2 Miguel Rodrigues Student Number: 11511645
  32. 32. 2MUS514 - Negotiated Project Financial Plan – Interactive Multimedia CD Overview This financial plan allocates resources for the interactive multimedia CD project and its business viability using the appropriate tools and investment vehicles such as start-up summary, sales plan, profit & loss, breakeven point and cash flow statement to best achieve the goals and objectives of the proposed project. Course: BSC Music Informatics 3 Miguel Rodrigues Student Number: 11511645
  33. 33. 2MUS514 - Negotiated Project Financial Plan – Interactive Multimedia CD Start-up summary The start-up summary is a combination of a balance sheet and a profit and loss for day One of the project. Cash Balance on Starting Date equals to “cash in” minus “cash spent”, and this will enter in the cash flow as start-up. Start-up Start-up Expenses Legal £ - Stationery etc. £ 200 Brochures £ 188 Research and £ 100 Development Insurance £ - Website Development £ 120 Business Permits £ 150 Hiring, Training & Pre- £ - open Activities Construction Costs £ - Total Start-up Expenses £ 758 The total start-up expenses are a loss that reduce owner's equity Start-up Assets Needed Cash Balance on -£ 27,858 Starting Date cash in minus cash spent Rent plus 2 months £ 37,400 security deposit Start-up Inventory £ - inventory is accounts payable not a cash expense Other Current Assets £ 4,700 furniture and computer Total Current Assets £ 14,242 Long-term Assets £ - Total Assets £ 14,242 Total Requirements £ 15,000 Investment Investor 1 £ 15,000 Total Investment £ 15,000 Current Borrowing £ - Other Current Liabilities £ - Current Liabilities £ - Loss at Start-up -£ 758 the expenses figure Total Capital £ 14,242 total capital minus the expenses = remaining equity Total Capital and £ 14,242 Liabilities note negative owner's equity - not unusual at startup Course: BSC Music Informatics 4 Miguel Rodrigues Student Number: 11511645
  34. 34. 2MUS514 - Negotiated Project Financial Plan – Interactive Multimedia CD Sales Plan The sales plan predicts the monthly and total sales for one year. SALES PLAN Month Jan Feb Mar Apr May June July Description Product Interactive Multimedia CD Volume 0 0 0 1 2 3 3 Unit sale price 550 550 550 550 550 550 550 Income value £ 0 0 0 550 1100 1650 1650 SALES PLAN Month Aug Sept Oct Nov Dec TOTAL Description Product Interactive Multimedia CD Volume 3 5 5 6 6 34 Unit sale price 550 550 550 550 550 550 Income value £ 1650 2750 2750 3300 3300 18700 Profit & Loss and Break-even point The profit and loss (P & L) has two sections: one is the inflow of revenues that come from sales activities and the other is the expenses that flow out to generate revenues. The break-even analysis predicts the sales volumes, at a given price, required to recover total costs. In other words, it is the sales level that is the dividing line between operating at a loss and operating at a profit. Level of Course: BSC Music Informatics 5 Miguel Rodrigues Student Number: 11511645
  35. 35. 2MUS514 - Negotiated Project Financial Plan – Interactive Multimedia CD activity required to cover the Indirect Costs. Breakeven Point of the Sales is the value of sales which the liquid result is zero. PROFIT & LOSS FORECAST FOR YEAR 1 £ Sales (excl VAT) 18700 Opening stock 0 Add Purchases 0 Deduct Closing stock 0 Direct labour 0 Gross Profit 18700 Internet 162 Heat, light, power 450 Advertising 2475 Telephone 117 Professional fees 0 Depreciation 0 Total 3204 3204 NET PROFIT 15496 Gross Profit Margin 13651 73.0 % Net Profit Margin 82.9 % Breakeven Sales Gross margin / 365 = 37.4 days Gross margin / 12 = 1137.583 Indirect Costs / 1088 = 85.66845 days Indirect Costs / 33082 = 2.816497 months So, the company will achieve with this project the break-even point in approximately in 86 days or 3 months. Course: BSC Music Informatics 6 Miguel Rodrigues Student Number: 11511645
  36. 36. 2MUS514 - Negotiated Project Financial Plan – Interactive Multimedia CD Cash Flow The Cash Flow statement concentrates on available liquid cash also known as ‘working capital’. This ensures that the recording studio can finance what it owes, since even a profitable business can have a cash flow crisis. It is derived from the profit and loss statement and changes in the balance sheet. The cash flow is calculated by looking at operations (reflects how much cash is generated from the company’s services), investing (buying and selling assets) and financing (raising money from bonds, loans or leasing). Course: BSC Music Informatics 7 Miguel Rodrigues Student Number: 11511645
  37. 37. 2MUS514 - Negotiated Project Financial Plan – Interactive Multimedia CD CASHFLOW FORECAST - BUDGETED FIGURES Month Jan Fev Mar Apr May June July Pre SALES Trading Sales by volume Sales by value RECEIPTS Sales-cash 0 0 0 550 1100 1650 1650 Sales-debtors Capital introduced 15000 Grants & Loans VAT Total (A) 15000 0 0 0 550 1100 1650 1650 PAYMENTS Training Freelancer Employee service A Employee Service B Employee service C Employers' Nat Insce Rent Internet 18 18 18 18 18 18 18 Heat, light, power 50 50 50 50 50 50 50 Advertising 275 275 275 275 275 275 275 Insurance Travel Telephone 13 13 13 13 13 13 13 Stationery Postages Professional fees Computer Loan repayments Bank Charges Other Capital items Drawings* VAT VAT to C&E Total (B) 0 356 356 356 356 356 356 356 *Sole trader/ Partnership Balances Cash inc.(dec.) (A)-(B) 15000 -356 -356 -356 194 744 1294 1294 Opening balance 15000 14644 14288 13932 14126 14870 16164 Closing balance 15000 14644 14288 13932 14126 14870 16164 17458 Course: BSC Music Informatics 8 Miguel Rodrigues Student Number: 11511645
  38. 38. 2MUS514 - Negotiated Project Financial Plan – Interactive Multimedia CD Month Aug Sept Oct Nov Dec TOTAL Pre SALES Trading Sales by volume Sales by value RECEIPTS Sales-cash 1650 2750 2750 3300 3300 Sales-debtors 0 Capital introduced 15000 0 Grants & Loans 0 VAT 0 Total (A) 15000 1650 2750 2750 3300 3300 18700 PAYMENTS Training Freelancer Employee service A Employee Service B Employee service C 0 Employers' Nat Insce 0 Rent 0 Internet 18 18 18 18 18 216 Heat, light, power 50 50 50 50 50 600 Advertising 275 275 275 275 275 3300 Insurance 0 Travel 0 Telephone 13 13 13 13 13 156 Stationery 0 Postages 0 Professional fees 0 Computer 0 Loan repayments 0 Bank Charges 0 Other 0 Capital items 0 Drawings* 0 VAT 0 VAT to C&E 0 Total (B) 0 356 356 356 356 356 4272 *Sole trader/ Partnership Balances Cash inc.(dec.) (A)-(B) 15000 1294 2394 2394 2944 2944 Opening balance 17458 18752 21146 23540 26484 Closing balance 15000 18752 21146 23540 26484 29428 Course: BSC Music Informatics 9 Miguel Rodrigues Student Number: 11511645
  39. 39. 2MUS514 - Negotiated Project Financial Plan – Interactive Multimedia CD Bibliography • DTI Business Startup Guide (PDF file) available at: www.businesslink.gov.uk • Spellman P., Writing a Music Business Plan That Works (PDF file) • Sahlman W. (1997), How to Write a Great Business Plan, Harvard Business Review • Bhide A. (1996), The Questions Every Entrepreneur must Answer, Harvard Business Review Course: BSC Music Informatics 10 Miguel Rodrigues Student Number: 11511645
  40. 40. INTERACTIVE MULTIMEDIA CD MARKETING PLAN MIGUEL RODRIGUES STUDENT NUMBER: 11411645 BSC MUSIC INFORMATICS MODULE: 2MUS514 – NEGOTIATED PROJECT
  41. 41. 2MUS514 - Negotiated Project Marketing Plan – Interactive Multimedia CD Table of Contents Page Executive Summary…………………………………………………….. 3 Product Summary………………………………………………………... 4 Market Analysis……………………………………………………..……. 5 Consumer Analysis……………………………………………………… 8 Marketing Strategy………………………………………………………. 9 Reference List………………………………………………………….. 11 Course: BSC Music Informatics 2 Miguel Rodrigues Student Number: 11511645
  42. 42. 2MUS514 - Negotiated Project Marketing Plan – Interactive Multimedia CD Executive Summary Marketing is about the future and it must have a vision and objectives. Our vision is to offer to a quality service to unsigned artists that will help them to promote their music to the music industry, brand awareness and sales. To achieve our mission, we will focus our strategy in two aspects: Motivation and Challenge. Our objective is to achieve a successful marketing outcome for our product, increase the market share, brand awareness and sales for the next couple of years. Course: BSC Music Informatics 3 Miguel Rodrigues Student Number: 11511645
  43. 43. 2MUS514 - Negotiated Project Marketing Plan – Interactive Multimedia CD Product Summary The product consists in offering a Multimedia CD service to unsigned artists. The services include production, mixing and mastering of the tracks but also presenting the project through a multimedia CD using the software “Macromedia Director MX 2004”. The CD will be also a normal audio CD (First track – Multimedia; Other Tracks – Audio CD). Course: BSC Music Informatics 4 Miguel Rodrigues Student Number: 11511645
  44. 44. 2MUS514 - Negotiated Project Marketing Plan – Interactive Multimedia CD Market Analysis At the present moment the music industry is divided into 4 main segments: record companies, music publishing companies, artist management and live performance. Accordingly to IFPI (International Federation of the Phonographic Institute), the music industry spends 20 per cent of the revenues on discovering and nurturing new acts. More than eight million acts have posted songs on MySpace what makes difficult for the record labels to filter out the relevant acts. This overwhelming number of new bands and music available to consumers also highlights the need for filtering, selection, marketing and recommendation more than ever. This project can be a key role on the process of discovering new and talented acts and to put them on the path of record labels, publishing companies, artist management companies, venues, promoters, press and radio stations. Using the Michael Porter’s “Five Forces” as a tool for the market analysis, we conclude that it is possible to achieve our goals and be leaders of this segment. As an established company in the market we need to find how we will build barriers to new entries. Course: BSC Music Informatics 5 Miguel Rodrigues Student Number: 11511645
  45. 45. 2MUS514 - Negotiated Project Marketing Plan – Interactive Multimedia CD Bargain Power of Suppliers Suppliers’ power increases when they are a critical component in the customer’s product or life, when suppliers are much larger than customers or when there is high switching and all this cases do not apply for us because we are our own supplier. Bargaining Power of Buyers Buyer power increases when buyers are much bigger than sellers, sellers fail to differentiate their offers the products concerned are of low importance to the consumer and when switching costs are low. In our segment of the market there is a huge choice for the buyer. When entering into a buying decision, price, performance, compatibility and service are factors that will affect the buyer decision of choosing us to help them to record and create their demo. Threat of Substitute Products Substitutes are most likely when technology moves forward, existing players are weak or when customers have grown tired of the product. In our current situation if technology changes we will go after it and try to develop new ones. Course: BSC Music Informatics 6 Miguel Rodrigues Student Number: 11511645
  46. 46. 2MUS514 - Negotiated Project Marketing Plan – Interactive Multimedia CD Threat of New Entrances New entrances into the market can affect our service mainly the new online companies MySpace alike, but our marketing team will have a special attention to this cases and in the future we can complement our service with some online services as well. Competitor Rivalry Our main competitors are a few recording studios that offer a fairly price to unsigned artists to record a few tracks using their facilities. Internal Analysis Strengths • Computer music technology and quality of music production. • Contemporary sound • Industry reviews and awards. • Price Weaknesses • Relatively new brand image and name • Studio facilities (home studio; but our productions have broadcast quality) Course: BSC Music Informatics 7 Miguel Rodrigues Student Number: 11511645
  47. 47. 2MUS514 - Negotiated Project Marketing Plan – Interactive Multimedia CD Consumer Analysis First time buyers The direction of our promotional campaigns is for the first time buyers. These ones are the most difficult to achieve because they do not know about the brand and quality of our productions. Research is an important factor for a potential buyer final decision. More than ever, people uses the internet as a motor of research and that is the reason that we should include information, tutorials, videos and promotions on several internet sites. Brand loyal and experienced buyers The few experienced buyers do not need so much such type of promotion. For them we have tutorials that help them to promote their music to specific elements in the music industry. Course: BSC Music Informatics 8 Miguel Rodrigues Student Number: 11511645
  48. 48. 2MUS514 - Negotiated Project Marketing Plan – Interactive Multimedia CD Marketing Strategy Target Market The target market we are looking for is unsigned, independent artist/bands that want to expose their talent to the music industry as well as song writers looking for a publishing deal. The genre of music that we think is more suitable for the project is Electronic/Dance music, commercial Pop, R&B and Hip Hop. But we can have costumers from other genres of music. Marketing Programme The market mediums that we will use to reach our costumers will be focus on the internet, venues with unsigned acts and specific magazines. The marketing materials consist of brochures, website and forums. All the marketing material will be design by us. Course: BSC Music Informatics 9 Miguel Rodrigues Student Number: 11511645
  49. 49. 2MUS514 - Negotiated Project Marketing Plan – Interactive Multimedia CD Pricing Our strategy in regards to the prices of our services is based on a competitive price lower than our competitors and we will compete as well on quality, service and location of our recording studio. The services will be charged per project. The market and sales department needs to make a continuous marketing research in order to have the best results in relation to financials and costumer services. Promotion Budget Forecast • Website (maintenance) – £ 45 • Brochures (1000 units) – £ 187.89 ♣ • Advertisement in audio magazines – £ 2000 • Classified in audio magazines – £ 40 ♣ • Online advertising – £ 550 Facebook – £ 390 (2,217,236 impressions; 1500 clicks) Google adword – £ 150 (2,297 impressions) Uk.music.jobs – £ 10 (1000 clicks) Star Now – £ free (400 page views) Blogs – free ♣ Prices based on Sound on Sound magazine Course: BSC Music Informatics 10 Miguel Rodrigues Student Number: 11511645
  50. 50. 2MUS514 - Negotiated Project Marketing Plan – Interactive Multimedia CD Reference List Dodgson L, 2008, The Unsigned Guide U.K: 3rd Edition, mcr: music Gourville J. T, 2005, Over Choice and Assortment Type: When and Why Variety Backfires, Harvard Business Paper Dhar R, 1997, Consumer Preference for a No-Choice Option, Journal of consumer Research Huygens M, 2002, Co-Evolution of Firm Capabilities and Industry, EBSCO Publishing King M,2007, Inflation report press conference, podcast. Bank of England, available at http://www.bankofengland.co.uk/ Sound on Sound Media pack available at http://www.soundonsound.com/information/PrintAds.php Course: BSC Music Informatics 11 Miguel Rodrigues Student Number: 11511645
  51. 51. Interactive Multimedia CD Story Board MIGUEL RODRIGUES STUDENT NUMBER: 11411645 BSC MUSIC INFORMATICS MODULE: 2MUS514 – NEGOTIATED PROJECT
  52. 52. 2MUS514 - Negotiated Project Story Board – Interactive Multimedia CD Default Home Gallery Videos Music Pictures Thumbs Media File Type Description Font Text imported Static/scrolling text Arial Graphic 2D Jpg - Gif Photos - Graphic 2D Jpg – Gif Buttons - Buttons Event Effect Transaction Go to home page and insert the respective media Home mouseDown Dim button status/dropdown sound into the fields Go to home page and insert the respective media Gallery mouseDown Dim button status/dropdown sound into the fields Go to home page and insert the respective media Videos mouseDown Dim button status/dropdown sound into the fields Go to home page and insert the respective media Music mouseDown Dim button status/dropdown sound into the fields Note: Dim button status = original pictures All buttons pictures have “Transparency” Course: BSC Music Informatics 2 Miguel Rodrigues Student Number: 11511645
  53. 53. 2MUS514 - Negotiated Project Story Board – Interactive Multimedia CD Default Home Gallery Videos Music Pictures Thumbs Media File Type Description Font Text imported Static Arial Graphic 2D Jpg - Gif Photos - Graphic 2D Jpg – Gif Buttons - Buttons Event Effect Transaction Go to home page and insert the respective media into Home mouseDown Dim button status/dropdown sound the fields Go to gallery page and insert the respective media Gallery mouseDown Dim button status/dropdown sound into the fields Go to videos page and insert the respective media into Videos mouseDown Dim button status/dropdown sound the fields Go to music page and insert the respective media into Music mouseDown Dim button status/dropdown sound the fields Pictures mouseDown Opens respective thumb in a MIAW window - “Gallery” - thumbs Note: Dim button status = original pictures All buttons pictures have “Transparency” Course: BSC Music Informatics 3 Miguel Rodrigues Student Number: 11511645
  54. 54. 2MUS514 - Negotiated Project Story Board – Interactive Multimedia CD MIAW Buttons Event Effect Transaction next mouseDown Go to next picture - previous mouseDown Go to previous picture - Course: BSC Music Informatics 4 Miguel Rodrigues Student Number: 11511645
  55. 55. 2MUS514 - Negotiated Project Story Board – Interactive Multimedia CD Default Home Gallery Videos Music Pictures Thumbs Media File Type Description Font Video mov QuickTime movie - Graphic 2D Jpg - Gif Photos - Graphic 2D Jpg – Gif Buttons - Buttons Event Effect Transaction Go to home page and insert the respective media Home mouseDown Dim button status/dropdown sound into the fields Go to home page and insert the respective media Gallery mouseDown Dim button status/dropdown sound into the fields Go to home page and insert the respective media Videos mouseDown Current page into the fields Go to home page and insert the respective media Music mouseDown Dim button status/dropdown sound into the fields Note: Dim button status = original pictures All buttons pictures have “Transparency” Course: BSC Music Informatics 5 Miguel Rodrigues Student Number: 11511645
  56. 56. 2MUS514 - Negotiated Project Story Board – Interactive Multimedia CD Default Home Gallery Videos Music Pictures Thumbs Media File Type Description Font Flash Swf Flash movie (music player) - Graphic 2D Jpg - Gif Photos - Graphic 2D Jpg – Gif Buttons - Buttons Event Effect Transaction Go to home page and insert the respective media Home mouseDown Dim button status/dropdown sound into the fields Go to home page and insert the respective media Gallery mouseDown Dim button status/dropdown sound into the fields Go to home page and insert the respective media Videos mouseDown Dim button status/dropdown sound into the fields Go to home page and insert the respective media Music mouseDown Current page into the fields Note: Dim button status = original pictures All buttons pictures have “Transparency” Course: BSC Music Informatics 6 Miguel Rodrigues Student Number: 11511645

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