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Interactive Multimedia Cd
 

Interactive Multimedia Cd

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Project management, multimedia projects,

Project management, multimedia projects,

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    Interactive Multimedia Cd Interactive Multimedia Cd Presentation Transcript

    • Interactive Multimedia CD for Unsigned Artists Miguel Rodrigues BSc Music Informatics Student Number: 11511645 Module: 2MUS514 - Negotiated Project
    • Overview This project consists in offering an Interactive Multimedia CD service to unsigned artists. 2
    •  Software used: Director MX 2004  Music production, mixing and mastering  Biography of the artist  Photos of the artist  Videos of the artist  The CD will play also a normal audio CD (i.e. Playable through a hifi system) 3
    • It can be used as a substitute of the traditional Press Kits!!!! 4
    • WHY?  Industry Feedback “RadioIndy is pleased to present Miguel Rodrigues with a GrIndie Award for the CD "Micro Talk “ “...it will be interesting to see collaborations with various singers.” (Alisa Carraro, special to The Epoch Times) An´R Magazine  Get people to listen my work 5
    • Key Features  3 Tracks with master quality (Demo)  Contemporary sound despite the genre of music  Expertise in music and computer music technology  Up-to-date software and samples  Interactivity of the CD  Industry contacts  Tangibility 6
    • Project Deliverables  Project Planning and management documentation  Finance Planning  Relevant industry feedback at appropriate stages in key components  A detailed project proposal for universities, venues, sponsors, artist and collaborators  Marketing Plan  Multimedia Storyboard  Partly functional prototype of the Interactive CD 7
    • Key Milestones & Components  Meeting with Artist Regarding Music Direction  Music Genre  Covers or Original Music  Choice of songs (3 songs)  Decide the need to have session musicians or not  Decide the need to book a Recording Studio or not  Give Budget fee to the client 8
    • Key Milestones & Components  Meeting with Artist Regarding Media Content  Biography  Pictures  Videos  Design of the CD  Music Production  Score, editing, mixing and mastering of 3 tracks 9
    • Key Milestones & Components  Multimedia CD  Multimedia Storyboard  Splash Screen (Intro)  Production of the Multimedia CD-ROM  Discuss and review the Multimedia CD with costumer  CD On-body and Jewel case Artwork design  Final CD Mastering (PQ Coding, etc.)  Final CD Mastering (PQ Coding, etc.) and send it to the Fabric  The tracks can include an ISRC number Multimedia CD Project Planning Splash Sreen 10
    • Stakeholders  Unsigned artists or bands  Record Labels  Venues  Radio Stations / webcasts  Promoters Distributors 11
    • Project Lifecycle Initiation Planning Execution Closure 12
    • Rapid Aplication Development ves invol iterative development RAD co me ns tru rg ct e io structured techniques n prototypes 13
    • RAD - Stages Planning Design Construction Implementation 14
    • Rapid Aplications Development Pros Cons • Promotes strong collaborative • Dependency on strong cohesive atmosphere and dynamic teams and individual commitment gathering of requirements to the project • Business owner actively • Success depends on disciplined participates in prototyping, writing developers and their exceptional test cases and performing unit technical skills and ability testing • Decision making relies on the functionality and less degree of centralized engineering authority. 15
    • Rapid Aplications Development RAD is suitable for applications which are interactive, with clear functionality at the user interface, have a clearly defined user group, are not computationally complex and have requirements which are not too detailed and fixed. 16
    • Marketing Strategy  Target Market  Independent/Unsigned artists or bands that want to produce a Master Quality Demo for future promotions.  Marketing Programme  Online advertising in specific music sites  Music magazines  Venues and word of mouth  Pricing  Competitive price (Lower than average market price) 17  Service charged per project.
    • Promotion Budget Forecast  Website (maintenance) – £ 45  Brochures – £187.89 (1000 units)  Classified in music magazines - £ 40 *  Online advertising – £ 550  Facebook – £ 390 (2,217,236 Impressions; 1500 clicks)  Goggle adwords – £ 150 (2,297 Impressions)  Uk.music.jobs - £10 (1000 clicks)  Star Now – free (400 page views)  Blogs - free * Prices based on Sound on Sound magazine 18
    • Financial Plan  Start-up summary  Break-even point The company will achieve the break even point after 2 complete projects (saying that each project runs for 3 months) 19
    • Financial Plan  Sales Forecast  Cash Flow Statement  Profit & Loss  Balance Sheet 20
    • Conlusion 21
    • Bibliography  University of California. Rapid Application Development [Online]. 16 April 1997 Available at: http://sysdev.ucdavis.edu/webadm/document/rad_toc.htm  England E, Finney A. Managing Interactive Media. Edition: 4rd Edition, Harlow (UK): Addison-Wesley; 2007  Cheverton P. Key Marketing Skills. Edition: 2nd Edition, London (UK): Kogan Page;2004 22
    • The End Thank you Miguel Rodrigues BSc Music Informatics Student Number: 11511645 Module: 2MUS514 - Negotiated Project | www.miguelrodriguesmusic.com | | www.miguelrodriguesmusicproduction.com | | Miguel Rodrigues Music LTD | 2009 | 23