Gratis, el modelo de negocios en la web de Chris Anderson

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Adelanto del libro "Free" de Chris Anderson, autor de The Long Tail. Anderson plantea la gratuidad como modelo de negocios a escala en la web, donde un porcentaje "premium" de usuarios estaría …

Adelanto del libro "Free" de Chris Anderson, autor de The Long Tail. Anderson plantea la gratuidad como modelo de negocios a escala en la web, donde un porcentaje "premium" de usuarios estaría dispuesto a pagar por algo más sofisticado que la oferta gratuita

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  • 1. FREE: THE PAST AND FUTURE OF A RADICAL PRICE Chris Anderson, Wired
  • 2. The Future, circa 1954 Signing ceremony of Trojan nuclear plant, Portland, Oregon. “It is not too much to expect that our children will enjoy electrical energy in their homes too cheap to meter.” --Admiral Lewis L. Strauss, then Chairman of the U.S. Atomic Energy Commission
  • 3. What happens when things get free?
  • 4. “Waste is Good”
  • 5. Alan Kay, Xerox PARC (1972)
  • 6. “Waste Transistors”