CPI Intro
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CPI Intro

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Turn business opportunities into sales results.

Turn business opportunities into sales results.

We help business owners and entrepeneurs to accelerate their business performance.

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CPI Intro Presentation Transcript

  • 1. AIM FORHIGHER GOALS Commercial performance improvement with CPI
  • 2. “We grow 8% per year. It could be 25%. Make it happen.”“We need toreduce commercial costs with 30% but want to maintain salesvolumes and margins. Please help.”“We are on the brink of collapse.We make 30mio per annum and need 38mio to survive. 42 to thrive.Will you come in and get the sales we need. ““We have moved from250mio to 400mio. Margins have gone from 20% to 11%. Delivering awinning proposal used to take us 2 days. Now it is two weeks. Get usback on track.”“I have invested in CRM, sales trainings and newcommercial management but my sales still don’t display the drive ittakes to make the difference. Can you do some magic?”
  • 3. Improve volumes.Improve margins.Increase efficiency.Existing organizations.Start-upsRestructuring.
  • 4. ABOUT CPI Founded in 2005 26 sales, marketing and performance improvement specialists Focus on commercial performance improvement in B2C, B2B and retail Combination of conceptual innovation with target achievement. TURN BUSINESS OPPORTUNITIES INTO SALES RESULTS
  • 5. TURN BUSINESS OPPORTUNITIES INTO SALES RESULTS
  • 6. SOME OF OUR REFERENCES Copyright © 2010 CPI Commercial Performance Improvement. Any reproduction of this material, without the written consent of CPI, is prohibited
  • 7. CRITICAL VALUE STRATEGIC STRATEGIC ROUTE TO PROPOSITION POSITION FOCUS MARKETCOMMERCIAL EXISTINGPERFORMANCE COMMERCIAL NEW CUSTOMER CUSTOMER PRICING DEPLOYMENT ACQUISITION PORTFOLIO MANAGEMENTDOMAINS PRODUCT COMMERCIAL FORECASTING, FINANCE AND BRAND BUILDING NET PROMOTOR MANAGEMENT SCORE WORKING CAPITAL COMMERCIAL NEW PEOPLE AND INNOVATION MANAGEMENT MARKET VALUES MANAGEMENT AND CONTROL DEVELOPMENT CONGRUENCE SYSTEMS
  • 8. THE CPI COLLABORATIONMODEL SCREENING AND INSTALLATION COACHED POTENTIAL SCOPING TRAINING TARGET IMPROVEMENT CHANGES ACHIEVEMENT STUDY
  • 9. THE CPI COLLABORATIONMODEL SCREENING AND INSTALLATION COACHED POTENTIAL SCOPING TRAINING TARGET IMPROVEMENT CHANGES ACHIEVEMENT STUDY PUTTING IN PLACE THE REQUIRED CHANGES INIDENTIFICATION OF AREAS FOR STUDIES TO TEST FORMULATED COMMERCIAL MANAGEMENT CPI INTERVENTION. IMPROVEMENT HYPOTHESES COACHING THE MANAGEMENT AND CONTROL SYSTEMS,UNDERSTANDING THE BUSINESS AND TO MAP COMMERCIAL AND SALES IN THE COMMERCIAL SKILLS, ROUTE TO MODEL. PERFORMANCE IMPROVEMENT ACHIEVEMENT OF PREDEFINED MARKET APPROACH, FORMULATION OF CAPABILITY OF TEAM AND OBJECTIVES AND TARGETS. POSITIONING, PRICING AND IMPROVEMENT HYPOTHESES ORGANIZATION COMMERCIAL RESOURCE DEPLOYMENT
  • 10. TYPES OF CPIINTERVENTION CPI offers both stand-alone potential studies as integrated interventions with installation and target achievement coaching. With Accelerated Take-In (ATI) CPI has developed a concept to speed-up the work-in of new commercial directors and CEO’s by helping them to map challenges, enablers and barriers using CPI tools and concepts. CPI also works as a consultant in specific domains such as CRM, potential studies, positioning/repositioning, new product marketing and commercial management and control systems set-up and improvement. TURN BUSINESS OPPORTUNITIES INTO SALES RESULTS
  • 11. 6VARIABLE FEES • 20% OF THE CPI COACHING FEES CAN BE LINKED TO OBTAINING SPECIFIC ANDSTRATEGIES MEASURABLE OBJECTIVES AND TARGETS.LINKED TO • VARIABLE FEES CAN BE LINKED TO IMPROVING SPECIFIC COMMERCIAL KPITO BEATRESULTS OR BY ACHIEVING A PREDEFINED NEW BUSINESS VOLUME.OBTAINEDRECESSION • A BASE CASE EXPECTATION IS DEFINED IN COMMON AGREEMENT. • IN MOST PROJECTS A BONUS FOR OVER- ACHIEVEMENT IS PROVIDED FOR. TURN BUSINESS OPPORTUNITIES INTO SALES RESULTS
  • 12. You are right. This is interesting.✓ Get an external view on the way you sell.✓ Quantify improvement potential.✓ Get experienced people to coach implementation✓ Link investments to potential improvement✓ Start right now
  • 13. GETTINGSTARTED
  • 14. GETTING STARTED Exploration of improvement potential and areas of possible CPI-intervention. Development of a project schedule with milestone meetings and presentations for the scoping and analysis phase. Composition of the CPI/Customer team to conduct the scoping and the analysis. TURN BUSINESS OPPORTUNITIES INTO SALES RESULTS
  • 15. COMMERCIAL PERFORMANCE IMPROVEMENTWWW.CPI-CONSULTING.EU