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Tips and tweaks on Migrating to Magento! Paul Ryazanov  Director of marketing QuartSoft Corp.  T. 380 (95) 140-07-16 [emai...
Reason for migration?
Migrate from
Migrate to
Migration plan - Analyze current store - Prepare webhosting - Customize Magento - Verify SEO - Data migration - Store laun...
Migration plan - Analyze current store - Prepare webhosting - Customize Magento - Verify SEO - Data migration - Store laun...
Analyze current store Pros and cons of current site - Features you don’t use anymore - Features you are using - Features y...
Analyze current store Analyze traffic - Traffic report   (for 3-6 recent months)  - Countries sending traffic    (you may ...
Analyze current store Report from Search engines - Traffic from different SE - Keywords rank in SE and position - PR of cu...
Analyze current store ROI - Amount of sales report - Repeated sales - Average bill - % conversion
Analyze current store Link report - Sitemap - Internal links and cross linking - Incoming links
Migration plan
Prepare webhosting Hosting requirements - VPS  - Apache 2.x, Nginx  - PHP 5.2.13+  (safe_mode off) - MySQL 4.1.20+  (InnoD...
Prepare webhosting Access requirements - Domain control panel - Hosting control panel - SSH - FTP
Prepare webhosting Webhosting Settings - Magento installation - SSL certificates - Specific server settings   (memory_limi...
Migration plan
Customize Magento  UI Design - Improve design – keep good and do the best - Use the Magento Theme - Utilize Magento templa...
Customize Magento  Core Modules Configuration - Shipping module   (USPS, UPS, FedEx, DHL and other) - Payment gateways   (...
Customize Magento  Add-On Modules Configuration
Customize Magento  Canonical URL for Magento This extension adds the new canonical links to the head of your Magento pages...
Customize Magento  MetaRobots There's no easy way to control meta robots tags to Magento pages, unless of course, when you...
Customize Magento  Google AdWords Conversion Tracking This module integrates Google AdWords Conversion Tracking into Magen...
Customize Magento  Social Booster Everyone knows how social media optimization (SMO) is highly important for the site. Now...
Customize Magento  Data Feed Manager Create csv, txt and xml data feeds for any search engines, shopping engines or market...
Customize Magento  OneStep Checkout Extension This OneStep Checkout extension will increase your sales by combining 6 step...
Customize Magento  Gift Certification Allow your customers to purchase and use Gift Certificates. http://www.magentocommer...
Customize Magento  Magento Optimization
Customize Magento  Speedster Speed up your store by combining, compressing and caching JS and CSS. http://www.magentocomme...
Customize Magento  HTML Minification Simple and light extension which minifies HTML. It reduces html document size by appr...
Customize Magento  Nitrogento Nitrogento is made to Boost Magento page load time through many optimization mechanisms. htt...
Migration plan
Verify SEO  Content - Keep optimized content - Create more valuable pages - Check Meta Title and Description - Alt tags fo...
Verify SEO  URL Migration - SEO friendly URLs - 301 redirect from old URL’s to new ones - Custom 404 error page  (track no...
Verify SEO  Migration to a New Domain - Point domain to new hosting  - Verify ownership – google webmaster - Handle the ww...
Verify SEO  Final Steps - Install Google Analytics - Submit a sitemap to Google Webmaster Tools - Set up the domain redirect
Migration plan
Data migration  What to move Products and images   - attributes, configurable products   - downloadable, bundle, virtual a...
Data migration  Potential problems - Manual data transfer is time consuming  - Password encryption - Different structure -...
Data migration  Transfer process - Research existing structure - Link old architecture with Magento structure - Prepare mi...
<ul><li>Manual data migration will take weeks or even months…  Cart2Cart  is an automated shopping cart migration service,...
Migration plan
Store launch  Final testing - Step off and back in few days - Verify website functionality (emails, forms etc.)  - Verify ...
Store launch  Activation schedule - Set date and time - Estimate downtime (if any) and deadline  - Announce at old website...
Store launch  Activation process - Update domain TTL to 1 hour - Backup old data and files to subdomain - Stop modificatio...
Migration plan
Post migration  Post-migration monitoring - Check pages in Google are properly linked - Check all files are there - Check ...
Results
Bonus Bonus from QuartSoft:  Buy one extension and get another one for free http://www.magentocommerce.com/magento-connect...
Happy Migration! Happy E-commerce! Paul Ryazanov  Director of marketing QuartSoft Corp.  T. 380 (95) 140-07-16 [email_addr...
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Migrate to Magento: Tips and Tweaks

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Are you striving to move your store from the old shopping cart to Magento? This presentation is exactly what you need! Check out more info on migrating to Magento: http://www.shopping-cart-migration.com/top-solution-for-migrating-your-online-store-to-magento.
The presentation highlights the main tips, tricks and tweaks you need to follow to implement the migration:
- Analyze current store
- Prepare webhosting
- Customize Magento
- Verify SEO
- Data migration
- Store launch
- Post migration
Migration is easy with the provided step-by-step manual. It's possible. It's not so hard. All you need is some help from the professionals and all is done in no time. At the end of the presentation, there's a little surprise waiting for your migration to Magento. Watch on...

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Transcript of "Migrate to Magento: Tips and Tweaks"

  1. 1. Tips and tweaks on Migrating to Magento! Paul Ryazanov Director of marketing QuartSoft Corp. T. 380 (95) 140-07-16 [email_address] quartsoft.com Oleg Cherevatyy Commercial Director Cart2Cart product [email_address] shopping-cart-migration.com
  2. 2. Reason for migration?
  3. 3. Migrate from
  4. 4. Migrate to
  5. 5. Migration plan - Analyze current store - Prepare webhosting - Customize Magento - Verify SEO - Data migration - Store launch - Post migration
  6. 6. Migration plan - Analyze current store - Prepare webhosting - Customize Magento - Verify SEO - Data migration - Store launch - Post migration
  7. 7. Analyze current store Pros and cons of current site - Features you don’t use anymore - Features you are using - Features your customers want - Usability report
  8. 8. Analyze current store Analyze traffic - Traffic report (for 3-6 recent months) - Countries sending traffic (you may want to add languages in Magento) - Paid and organic traffic
  9. 9. Analyze current store Report from Search engines - Traffic from different SE - Keywords rank in SE and position - PR of current website - PPC campaign data
  10. 10. Analyze current store ROI - Amount of sales report - Repeated sales - Average bill - % conversion
  11. 11. Analyze current store Link report - Sitemap - Internal links and cross linking - Incoming links
  12. 12. Migration plan
  13. 13. Prepare webhosting Hosting requirements - VPS - Apache 2.x, Nginx - PHP 5.2.13+ (safe_mode off) - MySQL 4.1.20+ (InnoDB storage engine) - Ability to run scheduled jobs (crontab) - Ability to override options in .htaccess files
  14. 14. Prepare webhosting Access requirements - Domain control panel - Hosting control panel - SSH - FTP
  15. 15. Prepare webhosting Webhosting Settings - Magento installation - SSL certificates - Specific server settings (memory_limit no less than 512Mb, separate server for static/database is recommended)
  16. 16. Migration plan
  17. 17. Customize Magento UI Design - Improve design – keep good and do the best - Use the Magento Theme - Utilize Magento templates - Transfer a couple of products, content to test
  18. 18. Customize Magento Core Modules Configuration - Shipping module (USPS, UPS, FedEx, DHL and other) - Payment gateways (PayPal, Google, Authorize.net, Moneybookers) - SEO components (Friendly Url, Meta, Permalinks)
  19. 19. Customize Magento Add-On Modules Configuration
  20. 20. Customize Magento Canonical URL for Magento This extension adds the new canonical links to the head of your Magento pages http://www.magentocommerce.com/magento-connect/canonical-url-for-magento.html
  21. 21. Customize Magento MetaRobots There's no easy way to control meta robots tags to Magento pages, unless of course, when you install this module. http://www.magentocommerce.com/magento-connect/yoast-metarobots.html
  22. 22. Customize Magento Google AdWords Conversion Tracking This module integrates Google AdWords Conversion Tracking into Magento. It will add the conversion tracking code to the onepage checkout success page. http://www.magentocommerce.com/magento-connect/luka-google-adwords-conversion-tracking.html
  23. 23. Customize Magento Social Booster Everyone knows how social media optimization (SMO) is highly important for the site. Nowadays, when millions of people are connected in social networks, share news, images, articles and just chatting, the next major challenge for online business is to leverage all this to develop the business. http://www.magentocommerce.com/magento-connect/social-booster.html
  24. 24. Customize Magento Data Feed Manager Create csv, txt and xml data feeds for any search engines, shopping engines or market places. http://www.magentocommerce.com/magento-connect/data-feed-manager.html
  25. 25. Customize Magento OneStep Checkout Extension This OneStep Checkout extension will increase your sales by combining 6 steps in checkout process to 1. http://www.magentocommerce.com/magento-connect/i-checkout-onestep-checkout-extension.html
  26. 26. Customize Magento Gift Certification Allow your customers to purchase and use Gift Certificates. http://www.magentocommerce.com/magento-connect/unirgy-giftcert.html
  27. 27. Customize Magento Magento Optimization
  28. 28. Customize Magento Speedster Speed up your store by combining, compressing and caching JS and CSS. http://www.magentocommerce.com/magento-connect/fooman-speedster.html
  29. 29. Customize Magento HTML Minification Simple and light extension which minifies HTML. It reduces html document size by approx. 10 - 15%. http://www.magentocommerce.com/magento-connect/html-minification-by-jemoon.html
  30. 30. Customize Magento Nitrogento Nitrogento is made to Boost Magento page load time through many optimization mechanisms. http://www.magentocommerce.com/magento-connect/nitrogento.html
  31. 31. Migration plan
  32. 32. Verify SEO Content - Keep optimized content - Create more valuable pages - Check Meta Title and Description - Alt tags for images
  33. 33. Verify SEO URL Migration - SEO friendly URLs - 301 redirect from old URL’s to new ones - Custom 404 error page (track non-linked URLs) - Robots.txt file (make sure its open for bots)
  34. 34. Verify SEO Migration to a New Domain - Point domain to new hosting - Verify ownership – google webmaster - Handle the www vs. non-www issue - Protect folder with .htaccess / robots.txt (until you are ready to go live)
  35. 35. Verify SEO Final Steps - Install Google Analytics - Submit a sitemap to Google Webmaster Tools - Set up the domain redirect
  36. 36. Migration plan
  37. 37. Data migration What to move Products and images - attributes, configurable products - downloadable, bundle, virtual and group products - Categories and images - Customers - Orders - and others
  38. 38. Data migration Potential problems - Manual data transfer is time consuming - Password encryption - Different structure - Missing fields - Incomplete transfer - Duplicate data - Language and charset - Currency and taxes
  39. 39. Data migration Transfer process - Research existing structure - Link old architecture with Magento structure - Prepare migration script(s) - Organize test transfer - Verify migrated data - Run “live” migration once you are ready
  40. 40. <ul><li>Manual data migration will take weeks or even months… Cart2Cart is an automated shopping cart migration service, allowing to move all your store data from over 37 other shopping carts to Magento in only several hours or days. </li></ul><ul><li>Major Benefits: </li></ul><ul><li>Fully automated data migration of products, </li></ul><ul><li>categories, customers, orders, etc. - Migration Price Estimator - Free Demo Migration - Assisted Migration Service </li></ul>
  41. 41. Migration plan
  42. 42. Store launch Final testing - Step off and back in few days - Verify website functionality (emails, forms etc.) - Verify data - Make sure payment gateway switched to “live”
  43. 43. Store launch Activation schedule - Set date and time - Estimate downtime (if any) and deadline - Announce at old website - Notification to customers
  44. 44. Store launch Activation process - Update domain TTL to 1 hour - Backup old data and files to subdomain - Stop modifications and checkout at old website - Migrate data - Setup redirect / switch NS to new site - Notification to customers
  45. 45. Migration plan
  46. 46. Post migration Post-migration monitoring - Check pages in Google are properly linked - Check all files are there - Check report of 404 pages and fix issues if any - Monitor PR - Monitor traffic - Monitor ROI - Talk to customers and get feedbacks
  47. 47. Results
  48. 48. Bonus Bonus from QuartSoft: Buy one extension and get another one for free http://www.magentocommerce.com/magento-connect/developer/QuartSoft Bonus from Cart2Cart: 5% off for data migration with Cart2Cart Coupon code: C2C-5PRES
  49. 49. Happy Migration! Happy E-commerce! Paul Ryazanov Director of marketing QuartSoft Corp. T. 380 (95) 140-07-16 [email_address] quartsoft.com Oleg Cherevatyy Commercial Director Cart2Cart product [email_address] shopping-cart-migration.com

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