Resource slides from
Using Technology to Promote You and
Your Business
NIU Young Professionals Network
May 21, 2009
Mig Pascual
@migpascual

#niuypn
Resources
Marketing Books
Positioning: The Battle for Your Mind, 20th Anniversary Edition by Al Ries, Jack Trout (Read Chapter 1, 20, 21, 22 only)
101 Ways to Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success by Raleigh Pinskey
You, Inc.: The Art of Selling Yourself by Harry Beckwith and Christine Clifford Beckwith
The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney and Nita Rollins
Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
Masters of Networking: Building Relationships for Your Pocketbook and Soul by Ivan Misner
Kellogg on Advertising and Media by Bobby J. Calder, Philip Kotler
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundationby Joe
Plummer, Steve Rappaport, Taddy Hall, Robert Barocci
Tribes: We Need You to Lead Us by Seth Godin
Surfing The Rift Dr. Tanuja Singh and Joe Cullinane
Career Books
What Color Is Your Parachute? 2009: A Practical Manual for Job-Hunters and Career-Changers by Richard Nelson Bolles
Career Comeback: Eight steps to getting back on your feet when you're fired, laid off, or your business ventures has failed--and
finding more job satisfaction
than ever before by Bradley Richardson
Bulletproof Your Job: 4 Simple Strategies to Ride Out the Rough Times and Come Out On Top at Work by Stephen Viscusi

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Resources
Websites Resources
www.mashable.com
www.techcrunch.com
www.copyblogger.com
www.personalbrandingblog.com
www.socialmediaatwork.com
Fun websites
www.virtualtourist.com
www.couchsurfing.com
www.italki.com

#niuypn
People to follow on Twitter
@HuskieWire
@jowyang @NIUBusiness
@scobleizer @NIUNorthernStar
@NIUlive
@techcrunch @NIUCEET
@IncMagazine @NIUSoMOfficial
@niublackboard
@guykawasaki @niu_alumni
@mashable @Transfer2NIU
@niuview
@zappos @facdev
@steverubel @tadev
@briangillet
@tferriss @jonsalvani
@ jrhode

#niuypn
Pick the low hanging fruit
Quick wins to create personal brand and make job hunting easy
• Buy your domain name (URL) and direct it to LinkedIn profile
• Sign up on LinkedIn to connect with friends and colleagues
• Edit your public profile URL in LinkedIn to make your name searchable
• Join groups that are relevant to your industry or related to your university
• Request testimonials and endorsements
• Set up email triggers in Career Builder and Monster as well as Google
Alerts
• Order personal business cards to promote your LinkedIn page or social
sites
• Make your information viral via email signature, business cards, and
resume