Using Technology To Promote You and Your Business

Resource slides from Using Technology to Promote You and Your Business NIU Young Professionals Network May 21, 2009 Mig Pascual @migpascual

#niuypn Resources Marketing Books Positioning: The Battle for Your Mind, 20th Anniversary Edition by Al Ries, Jack Trout (Read Chapter 1, 20, 21, 22 only) 101 Ways to Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success by Raleigh Pinskey You, Inc.: The Art of Selling Yourself by Harry Beckwith and Christine Clifford Beckwith The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney and Nita Rollins Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff Masters of Networking: Building Relationships for Your Pocketbook and Soul by Ivan Misner Kellogg on Advertising and Media by Bobby J. Calder, Philip Kotler The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundationby Joe Plummer, Steve Rappaport, Taddy Hall, Robert Barocci Tribes: We Need You to Lead Us by Seth Godin Surfing The Rift Dr. Tanuja Singh and Joe Cullinane Career Books What Color Is Your Parachute? 2009: A Practical Manual for Job-Hunters and Career-Changers by Richard Nelson Bolles Career Comeback: Eight steps to getting back on your feet when you're fired, laid off, or your business ventures has failed--and finding more job satisfaction than ever before by Bradley Richardson Bulletproof Your Job: 4 Simple Strategies to Ride Out the Rough Times and Come Out On Top at Work by Stephen Viscusi

#niuypn Resources Websites Resources www.mashable.com www.techcrunch.com www.copyblogger.com www.personalbrandingblog.com www.socialmediaatwork.com Fun websites www.virtualtourist.com www.couchsurfing.com www.italki.com

#niuypn People to follow on Twitter @HuskieWire @jowyang @NIUBusiness @scobleizer @NIUNorthernStar @NIUlive @techcrunch @NIUCEET @IncMagazine @NIUSoMOfficial @niublackboard @guykawasaki @niu_alumni @mashable @Transfer2NIU @niuview @zappos @facdev @steverubel @tadev @briangillet @tferriss @jonsalvani @ jrhode

#niuypn Pick the low hanging fruit Quick wins to create personal brand and make job hunting easy • Buy your domain name (URL) and direct it to LinkedIn profile • Sign up on LinkedIn to connect with friends and colleagues • Edit your public profile URL in LinkedIn to make your name searchable • Join groups that are relevant to your industry or related to your university • Request testimonials and endorsements • Set up email triggers in Career Builder and Monster as well as Google Alerts • Order personal business cards to promote your LinkedIn page or social sites • Make your information viral via email signature, business cards, and resume

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Using Technology To Promote You and Your Business

by Mig Pascual on May 21, 2009

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