Think tank recap

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Think tank recap

  1. 1. Virtual Walk Throughs - by Trekwireless<br />By<br />Miguel SANCHES TAVARES<br />MBA 2A<br />04/17/2011<br />
  2. 2. Summary<br />1. What will be the Impact on customer service expectations?<br />2. What types of hospitality operations will benefit and how?<br />3. What types of services or benefits currently OUTSIDE of a property can be integrated into presented capabilities?<br />4. How can a hotel use the capabilities to create digital differentiation - and thus a competitive advantage?<br />5. What impressed you the most about the particular topic that you selected?<br />
  3. 3. 1. What will be the Impact on customer service expectations?<br />Find as much information as possible<br />Look at visual experience close to reality<br />Imagine its future events thanks to that<br />Unique service <br />He will be more exigent<br />Decrease bad hotel’s impression<br />Great tool to influence customers final decision<br />
  4. 4. 2. What types of hospitality operations will benefit?<br />Room<br />Events (Seminar, banqueting…) <br />Bar<br />Restaurant<br />
  5. 5. How<br />Increase direct and indirect sales<br />Service differentiation<br />Promoting the events venues to its maximum potential<br />Virtual tour viewed in any devices<br />
  6. 6. 3. What types of services or benefits currently OUTSIDE of a property can be integrated into presented capabilities?<br />Hoteliers can create an imaginary and virtual hotel stay experience for internet users.<br />Partnership with some stores, museums, restaurants, theaters and so on… to promote their services = win win position = increase sales and brand awareness.<br />
  7. 7. 4. How can a hotel use the capabilities to create digital differentiation and thus a competitive advantage?<br />Provide unique experience by offering unique hotel’s services.<br />Promote hotel’s strengths.<br />Allow customers to share their experience<br />Create customer’s addiction toward the virtual tour<br />Be creative in using trekwireless technology<br />Engage clients by gathering their ideas in order to improve the virtual tour <br />
  8. 8. 5. What impressed you the most about the particular topic that you selected?<br />Visual experience close to the reality<br />Access to additional information <br />Real visit of different hotel’s area<br />Customers are in charge of the virtual tour<br />The image’s quality <br />Easy and fun to use<br />Possibility to have an virtual experience<br />

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