Kelley personal brand 08.30
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Kelley personal brand 08.30

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Presentation given to hundreds of Kelley upperclassmen about how to discover, live and evolve your personal brand during a series of guest lectures.

Presentation given to hundreds of Kelley upperclassmen about how to discover, live and evolve your personal brand during a series of guest lectures.

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    Kelley personal brand 08.30 Kelley personal brand 08.30 Presentation Transcript

    • “What am I posed to do when the club lights come on?”Your Personal Brand AUGUST 30, 2012 1
    • WHY ME? 100+ Hired entry-level positions 8 Years from intern to VP 6/1 Different agencies/times looked for a job 1 Leadership role in largest US agency @bodzewski
    • WHAT IS A BRAND? A brand is a promise… @bodzewski
    • A PROMISE OF… … exceptional quality and high expectations. @bodzewski
    • A PROMISE OF… … questionable decisions and risks. @bodzewski
    • A PROMISE OF… … polarizing passions and interests. @bodzewski
    • STAY WITH ME… @bodzewski
    • MY PROMISE “I make an impact when others can’t or won’t.” 8 @bodzewski
    • FIND YOUR PROMISE Be honest with yourself. @bodzewski
    • REFINE YOUR PROMISE Your audience and their unmet needs - Boss - Family & friends - Significant other @bodzewski
    • KEEP YOUR PROMISE Perception is reality - Appearance - Artifacts - Communications - Word of mouth 11 @bodzewski
    • What’s your promise? @bodzewski