business model canvas value proposition

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Part of a series to explain all the elements of the business model canvas

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business model canvas value proposition

  1. 1. businessmodelgeneration.com
  2. 2. A Value Proposition is…? What is the difference between a Value Proposition and Key Activity?
  3. 3. It’s not your key activity!
  4. 4. Value Proposition A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs Values may be quantitative (e.g. price, speed of service) or qualitative (e.g. design, customer experience)
  5. 5. Value Proposition Newness Performance Customization “Getting the job done” Design Brand/status Price Cost Reduction Risk Reduction Accessibility Convenience Usability
  6. 6. Value Proposition A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs You can offer more than one Value proposition Pitfall: thinking your key activities are your value proposition Precise wording pays off

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