Your SlideShare is downloading. ×
  • Like
business model canvas customer segment
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

business model canvas customer segment

  • 116 views
Published

Part of a series to explain all the elements of the business model canvas

Part of a series to explain all the elements of the business model canvas

Published in Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
116
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
12
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. businessmodelgeneration.com
  • 2. marketing: customer segments for YOUR business • business market or consumer market • mass market or niche market • multisided markets: chicken or egg? • diversified consciously decide who you serve and who you ignore!
  • 3. customer segment what defines a customer segment? demographics spending behaviour motivation desires (unmet) needs
  • 4. why target groups and segmentation? one size does not fit all
  • 5. segmentation means more business
  • 6. customer groups represent separate segments if • Their needs require and justify a distinct offer • They are reached through different distribution channels • They require different types of relationships • They have substantially different profitabilities • They are willing to pay for different aspects of the offer
  • 7. relation to value proposition ‘ A Value proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs’ So if you’re not clear on your customer segment, how can you be clear on your value proposition?