Business Model ChallengeMaterials: pens, pencils, laptops or student PC’s, A3 business models, blank A3 paper, small post-itsTimetable12.25-13.10 filling in the Business Model Canvas13.10-13.20 hang up canvases and study thembreak13.30-14.15 finding new opportunities based on the canvas14.15-14.30 hang up A3 pitch sheet and help select winnerHelp with filling in the Business Model CanvasUse the questions on the blank canvas.Do as much research as possible, but make assumptions or informed guesses where necessary.Structure the process to switch between general and detailed information. E.g. - Take a few minutes with the whole group to fill in a first version of the canvas in pencil, focus on the value proposition. - Divide the building blocks over the group to do more research to fill them. Typically you can group A: Key Resources, Key Partners and Key Activities, B: Customer Segments, Channels and Customer Relationships, C: Cost Structure and Revenue Streams. - Get back together with the results from the research and fill in each building block properly.Guideline: each building block should contain between one and four elements (stated concisely)Tip: use drawings to fill in the building blocks instead of statementsHelp with finding new opportunitiesYou know creativity techniques: use them!Ask loads of questions, e.g. some of the ones from page 231 of the book:Which activities, partnerships and resources have the highest cost?What features or services could be enhanced or newly created to produce a valuable new customerexperience?How will changes to the Value Proposition affect the customer side of the model?What jobs do new customer segments really want to have done?