Personal Branding in a Digital Age


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Have you ever “googled” yourself and wondered what you (and others) can find about yourself? Do you know what your personal brand is and what is a personal brand anyhow? This webinar will provide some insights on personal branding, exploring how you project yourself to others whether in-person or to a virtual community, and what your “reputation” means in a digital world. We will introduce some simple exercises for participants to explore their unique strengths with the intention of building a personal brand. We’ll transition into how you can project and build your personal brand into the social media/online world. Tools and techniques for personal branding will be suggested in this session.

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Personal Branding in a Digital Age

  1. 1. Personal Branding in A Digital AgeSource: Google Presented by Hosted by Jenna Ringelheim, ELP National Program Director Mieko A. Ozeki, Senior ELP Fellow
  2. 2. Jenna MiekoNational Program Director at the Sustainability Projects CoordinatorEnvironmental Leadership Program at the University of Vermont 2007 ELP Senior Fellow 2011 ELP Senior FellowPersonal BRanding as it relates to Personal Branding as it relates to leadership Development career & personal management and the tools available to represent ourselves
  3. 3. Is personal branding a Recent Trend? "Youre branded, branded, branded, branded.... The good news -- and it is largely good news -- is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark." - Tom Peters, author of "The Brand Called You", Fast Company (August 1997)
  4. 4. Why is Personal Branding a Big Deal Now?The means of communicating our personal brand has rapidly evolved andexponentially with the internet, email, and now social media via smart technologies.
  5. 5. Personal Brand = Perception Its about.... Its about....
  6. 6. Personal Brand is a perception or emotion maintainedby somebody other than you, that describes youroutstanding qualities and influences that personsrelationship with you. - David McNally & Karl D. Speak , Authors of Be Your Own Brand: Achieve more of what your want by being more of who you are, 2nd edition (2011)
  7. 7. Our Intent For this SessionSource: Thirdage Source: Social Network ManagerHow do you project Brand How do you project BrandYou to others in person? You to the digital public?
  8. 8. “Be Yourself, Everyone Else is Already Taken”. - Oscar Wilde
  9. 9. Important Encounters A first impression is usually made in less than 30 seconds. Studies have shown it can take 20 new interactions to change that first impression.
  10. 10. Put a Post-it on It
  11. 11. You Are the CEO of your Career
  12. 12. Career Brand Personal Identity ManagementManagement Management
  13. 13. Have you d yourself? “Personal branding is about managing your name — even if you dont own a business — in a world of misinformation, disinformation, and semi- permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.” - Tim Ferriss, Author of the 4-Hour Work Week (2009) Quick Tip: buy your domain name (i.e. This way your domain name comes up on the 1st page of a google search
  14. 14. Creating and Maintaining a Social Media Profile ● Pick a Profile picture that is appropriate for the social networking service or website you create or maintain a profile on. ● Develop content on your profile based on the social network service you are using. Ex. LinkedIN -->include your resume and professional portfolio ● Manage your security settings and who has access to your profile
  15. 15. Inventory Your Social Media Profiles1. Start a list of all your social media profiles including usernames, passwords, and/or when you started the account.2. Note what kind of posts you share via these profiles Ex. On linkedin, i share info on my professional portfolio.3. Note who your audience is with each profile. Ex. on Facebook, friends, family, and colleagues see my posts.
  16. 16. What should I count in my social media inventory?● Any social media service or website where your name, information, and/or image can be publicly viewed.● Includes organizations and/or companies you participate in (i.e. staff profiles, Memberships)● Includes publications, pictures, presentations that may be posted on other websites
  17. 17. How your personal Brand can be Viewed in the Digital World
  18. 18. Monitor & Track Your Personal BrandThere are onlineservices such asBrandYourself.comand Reputation.comthat help you keeptrack of yourpersonal brand in thedigital world.
  19. 19. Resources● Erik Deckers & Kyle Lacy, Branding Yourself (2013)● Catherine Kaputa, You are a Brand (2010)● David McNally & Karl Speaks, Be Your Own Brand (2011)● Tom peters, "The Brand Called You," Fast Company (August 1997)● Dan Schwabel, "Personal Branding 101: How to Discover and Create Your Brand", Mashable (2009)● #personalbranding
  20. 20. Thank youLearn more about ELP and Check out ourwebinar Archive at: