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    Quiz2 Quiz2 Presentation Transcript

    • Redeeming the Force Crisis response for the Leichester Police
    • Situation
      • An undercover reporter exposed instances of misconduct and sexism in the Leichester police force on the television program “Dispatches.” Footage showed male police officers watching pornography, playing games instead of working, mishandling rape cases, displaying insensitivity to victims and treating female officers disrespectfully.
    • Objectives
      • Increase positive police presence in the community
      • Convert public mistrust to confidence
      • Build a reputation of civil service and attention to public safety
      • Establish credibility and build relationships with all sectors of the community
    • Key Publics
      • Community members
        • All ages, races and ethnicities, genders, social and economic standings
      • Community leaders
      • Police officers
    • Strategy
      • Establish strict standards for police conduct and enforce harsh consequences for violations
      • Involve the community in holding the police force accountable
      • Involve an objective third-party in investigation of police force
      Police Protect & Serve
    • Tactics
      • Issue public apology through various media channels: press releases, internet, press conference
      • Select an exemplary police officer to serve as the spokesperson for the department
      • Issue a video news release detailing department reforms
    • Tactics
      • Implement a three strike policy for officers caught with pornography while on duty
        • First offense: loss of vacation time
        • Second offense: demotion to a lower rank
        • Third offense: fire the officer
      • All officers complete mandatory diversity and ethics training sessions
      • Implement periodic performance reviews
    • Tactics
      • Change department standards to reflect quality of policing not quantity of arrests
      • Create a tipline and online comment posting for public to report incidents of police misconduct
      • Conduct thorough investigation involving an objective third-party of all allegations
    • Tactics
      • Hold public meetings led by community or neighborhood leaders for public to voice concerns, no police officers present
      • Sponsor rape prevention training for women in the community
      • Use a multi-cultural approach to communication, including messages in other languages
    • Tactics
      • Host a reading day for police officers to read with children at the local library
      • Sponsor youth volunteering projects in the community, have police officers participate
      • Police visits to elementary schools, encourage students not to be afraid of officers
    • Addressing Special Issues
      • Source Credibility
        • -select a reputable member of the police force as a spokesperson, officer with exemplary record, charisma and sincerity
        • -publicize third-party reviews of the department
      • 2) Cognitive dissonance
      • - increase officers presence in community activities: school appearances, library reading day, volunteering, sponsorships
    • Addressing Special Issues
      • 3) Flow of opinion
      • - involve community and neighborhood leaders
      • -reach out and involve the immigrant population, offer messages and programs in their language
      • 4) Suggestion for action
      • - Tipline to report police misconduct
      • -Community meetings to voice concerns
    • Budget
      • Administrative expenses: $50,000
      • Investigative expenses: $75,000
      • Publicity expenses: $60,000
      • Production costs: $80,000
      • Total Cost: $255,000
      $
    • Evaluation
      • Survey public attitude toward police department
      • Attendance at public meetings, rape prevention training
      • Tract number of employee misconduct reports to gauge effectiveness of new policies
    • Evaluation
      • Tract media coverage of the issue
      • Survey crime victims to assess satisfaction with the handling of their case
      • Tract employee and department performance through periodic reviews