It focuses on the role of schemata (knowledge stored in memory) in text comprehension. SCHEMA THEORY a. relationships among components b. role of inference c. reliance on knowledge of the content
Attitude toward reading may be modified by a change in reader’s goal. Attitude has tri-componential construct: - cognitive component - affective component - conative component
Maintains that feedback may affect attitude and motivation during the reading process. 1. Satisfaction with affect developed through reading. 2. Satisfaction with ideas developed through reading. 3. Feeling generated during the reading process. 4. Ideas constructed from the information read. 5. How the reading affects the values, goals, and self-concepts.