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  • Iceberg project summary Personal productivity in a knowledge intensive environment: A weblog case January 2004 Lilia Efimova, Telematica Instituut Lilia.Efimova@telin.nl Iceberg[1] is short name for “Personal productivity in a knowledge intensive environment: A weblog case", a doctoral research project of the Telematica Instituut started in 2003. This project attempts to address one of the key knowledge management challenges: improving knowledge worker productivity. It deals with this problem by developing a knowledge work model by exploring uses of weblogs for knowledge management purposes. Weblogs are personal "diary-like-format" web sites enabled by easy to use tools and open for everyone to read. There is a growing cluster of knowledge weblogs used by professionals as personal knowledge repositories, learning journals or networking instruments. Used in this context, weblogs address personal needs of a knowledge worker, but they also create an opportunity for others to benefit from having emergent ideas and personal notes captured in public spaces instead of private collections. From a research perspective weblogs provide a fertile ground for exploring what knowledge work is and what helps employees to be productive in knowledge intensive environments. The goal of this PhD research project is • to achieve better theoretical understanding of knowledge work, resulting in a knowledge work model, • to explore weblogs as a knowledge worker instrument, resulting in a set of practical guidelines for weblog use in a knowledge management context, • by studying uses and effects of weblogs for knowledge work. The main results of this PhD will be (1) a model of knowledge work, and (2) a set of practical guidelines for weblog use in a knowledge management context. We also expect to contribute to research methods by exploring weblogs as a research instrument. [1] Iceberg is the metaphor best describing the invisible nature of knowledge work.