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Social media 101


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Social Media 101: Classroom Collaboration after the Bell …

Social Media 101: Classroom Collaboration after the Bell

Topics: General Technology, Internet Tools
Last updated: March 2012
Download: PowerPoint presentation (5.7 MB)

Confused by all the talk about Twitter, Google+, Yelp, Reddit, and the like? This session is for you! Join Patrick Crispen as he helps demystify the world of social media, tours some of the most popular social media sites and tools, and gives you some field-tested tips and tricks to use web-enabled and mobile technologies to extend your classroom discussions beyond the end of the school day.

by Patrick Crispen

Published in: Education, Technology, Business

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  • 1. This work islicensed by PatrickCrispen to thepublic under theCreativeCommonsAttribution-NonCommercial-Share Alike 3.0license. All otherrights reserved.
  • 2. Social Media 101: Classroom Collaboration after the Bell Patrick Douglas Crispen, Ed.D.
  • 3. Our Goals• Discuss why social media matters• Explain what social media is• Tour the social media landscape (including the „big five‟)• Examine some social media tools that you may want to use in your classroom• Show you where to get more information about social media• Do all of this in ENGLISH!
  • 4. Three Disclaimers• This really is a “101” presentation.• I am more of a social media consumer than a producer.• This is NOT a lecture! – Feel free to chime in at ANY time.
  • 6. The State of the Net• In October 2011, the number of social networkers exceeded the number of Internet users in 2006. – 70% (800MM) use Facebook – Americans spend, on average, 6.8 hours per month on Social Networking sites. Meeker (2011)
  • 7. Facebook Statistics• 800MM global active Facebook users• More than 50% of those active users access Facebook in any given day• More than 900 million objects that people interact with (pages, groups, events and community pages)• The average Facebook user has 130 friends and is connected to 80 community pages, groups, and events Facebook (2011)
  • 8. 2011 Tōhoku Earthquake and Tsunami Image: Wikipedia
  • 9. Twitter Japan• 011/06/global- pulse.html• During the March 11, 2011, earthquake in Japan, the volume of Tweets sent per second spiked to more than 5,000 TPS five separate times after the quake and ensuing tsunami Image: Chris Glass
  • 10. Arab Spring 2011 Image: Wikipedia
  • 11. Social Media’s Impact• Most popular Twitter • “Nearly 9 in 10 hashtags in the Arab Egyptians and region in the first Tunisians surveyed in three months of 2011 March said they were – Egypt using Facebook to – Jan25 organise protests or – Libya spread awareness – Bahrain about them” – protest Huang (2011)
  • 13. Umbrella (Ella Ella Eh Eh Eh) Definitions• “Use of web-based and mobile technologies to turn communication into an interactive dialogue.” -- Wikipedia• “Social network sites are a type of networked public with four properties that are not typically present in face-to-face public life: persistence, searchability, exact copyability, and invisible audiences” (boyd, 2011).
  • 14. Gartner’s Definition• Web environments where individual information is aggregated, presented and shared.• Applications are provided to – Document and filter connections between individuals, – Present content on profiles, – Support various multimedia, and – Facilitate communications between people. Lowendahl (2011)
  • 15. Gartner’s Definition (cont’d)“Social media sites attract a critical mass ofstudents to provide healthy communities andopportunities for people who are connectedby events, products or demographics todevelop contacts based on personal,professional and educational backgroundsor interests.” Lowendahl (2011)
  • 16. Participatory/Social Media Tools • Blogs (e.g., Blogger, WordPress) • Social Networking (e.g., Facebook, Google+) • Document Managing/Editing (e.g., Dropbox, Google Docs) • Social bookmarking (e.g., Delicious, Diigo) • Social news (e.g, Reddit, Digg) • … Image: Wikipedia
  • 18. Top Social Media Sites - 2004 Royal Pingdom (9/26/2011)
  • 19. Tracking Searches and Visitors
  • 20. Top Social Media Sites - 2011 Royal Pingdom (9/26/2011)
  • 21. • World‟s most popular social networking service• Create a profile• Add friends• Post content and replies• Cuss when Zuckerberg changes the privacy settings or layout … again
  • 22. Tip: Facebook for Groups• Many groups and events k create their own Facebook pages.• You do not need to be a Facebook subscriber to view these pages.
  • 23. • Microblogging site (140 characters max)• #hashtags = used to mark topics – See for examples• Trends – See Twitter‟s side-bar – Another resource:• @ = used to call out usernames on Twitter• Follow = subscribe to someone‟s tweets
  • 24. Tip: Following Conferences/Events • Search Twitter for event‟s hashtag – #GAETC • You can see top tweets, all tweets, or only those with hyperlinks
  • 25. • Professional networking social media site• “I thought [LinkedIn] was an email inbox flooding service whose sole purpose in life was to remind me that a guy I went to high school with would like me to join LinkedIn so I can spam everyone I ever met” – John Stewart, The Daily Show (9/27/2011)
  • 26. • Google‟s answer to Facebook• New social networking site launched June 28, 2011 – Open on September 20, 2011 to the everyone 18 years and older – Google will soon open this to users over the age of 13
  • 27. A Few Google+ Features• Circles • Sparks – Groups of „friends‟ – Social search tagging – People can see your • Games list of circles but not who is in those circles • Photos• Hangouts • What‟s hot – Live video chat with up to 10 people
  • 28. • Microblogging platform• Users post text, images, videos, links, quotes and audio to their tumblelog• Users can follow other users, or choose to make their tumblelog private• Stats: 12BIL+ total posts, 33MM total blogs (11/2011) Source: Wikipedia
  • 30. KPCB on Social Media (2011) (Meeker, 2011)
  • 31. My First Spotify Playlist • To „test‟ Spotify, I created my own playlist using Rolling Stone Magazine‟s list of the 500 greatest songs • Missing artists: The Beatles, Bob Dylan, The Kinks • That aside, Spotify has an impressive collection of artists, albums, and songs.
  • 33.
  • 34.
  • 35.
  • 37. Well, Maybe Not• Our first reaction is to want to create a school- or district-wide social media policy.• A better approach would be to create communications security policies that are device- neutral. – “Employees [and students] are rarely able to synthesize multiple related policies into a comprehensive set of rules that govern their behavior”• Gartner strategic planning assumption: “By 2014, less than 30% of large enterprises will block all access to external social media.” Walls (2011)
  • 39. • m lets you check the use of your brand or username on over 160 social networks. • Tip: Hold your mouse over a particular social network‟s logo to see a brief description.
  • 40. Marta Kagan on Social Media (2010) • Engaging, entertaining,at-is-social-media-now-4747765 and visually stunning 2010 presentation on the state of social media. • Follow-up to her earlier presentation titled “What the F**k is Social Media” (also available on SlideShare).
  • 41. Wikipedia • Wikipedia (which itself a social media site) has a great article on “social media.” • Scroll down the page for a detailed list of application examples by type.
  • 42.• Pingdom is a commercial service that tracks website uptimes, downtimes, and performance.• Their Royal Pingdom blog is a great resource for data about social media sites.
  • 43. Referencesboyd, d. (2007). Why youth (heart) social network sites: The role of networked publics in teenage social Life.” MacArthur Foundation Series on Digital Learning – Youth, Identity, and Digital Media Volume (ed. David Buckingham). Cambridge, MA: MIT Press.Facebook (2011). Statistics. Facebook, Inc. Retrieved October 22, 2011, from, C. (June 6, 2011). Facebook and Twitter key to Arab Spring uprisings: report. The National. Retrieved November 1, 2011, from, J. (2011). Hype cycle for Education, 2011. Gartner. Obtained November 1, 2011, from, M. (2011). Internet trends 2011. Retrieved October 21, 2011, from, A. (2011). Do you need a social media security policy? Gartner. Retrieved November 1, 2011, from
  • 44. Our Goals• Discuss why social media matters• Explain what social media is• Tour the social media landscape (including the „big five‟)• Examine some social media tools that you may want to use in your classroom• Show you where to get more information about social media• Do all of this in ENGLISH!
  • 45. This work islicensed by PatrickCrispen to thepublic under theCreativeCommonsAttribution-NonCommercial-Share Alike 3.0license. All otherrights reserved.