Digital Transformation

Online, social and mobile are changing Healthcare.
!

November, 2013
jo@dearmedia.be
@jcaudron
00 ...
Jo Caudron	

°1968

Founder & CEO

Co-Founder

Digital Consulting Firm

Social Media
Campaigning Platform

President
To get this started...
•

Who is using?	


-

@jcaudron

Twitter	

Facebook	

Google+, ...	

LinkedIn, Plaxo	

Pinterest	
...
Do YOU	

have a real Social
Media Strategy?

Are you ready
for Mobile?

Do you have a future
2020 vision on how
digital is...
Insights:
Understanding the Power
of Digital Transformation
A short history of everything (in digital)
Analogue

Digital

Connected (internet)

Social

Everything is getting mobile

...
The Speed of Change…
Mobile

Social

Digital
Analogue

Connected (internet)
@jcaudron

7.000.000.000
@jcaudron

2.000.000.000
7.000.000.000
@jcaudron

1.600.000.000
2.000.000.000
7.000.000.000
@jcaudron

7.000.000.000
1.600.000.000
2.000.000.000
7.000.000.000
Digital
Transformation is
really happening
Digital in 	

the core

The Business

Digital (at
the sideline)

From ...
@jcaudron

... to

Digital Transformation Modeli...
The Business

The Business
Digital (at
the sideline)

Digital (at
the sideline)

From ...
@jcaudron

... to

Digital Trans...
Digital in 	

the core

Digital in 	

the core
Digital in 	

the core

The Business

The Business
Digital (at
the sideline...
Digital Transformation

From ...

@jcaudron

... to

Digital Transformation Modeling

R&D & Enterprise 2.0

PR & External ...
How big should CHANGE be?

In order to change
the world?

@jcaudron
@jcaudron
7 metaphors to
understand
the impact of change
Imagine a world with increased transparency and
higher accountability, with a new form of proximity
and the need for respo...
The Glass House

The Cyborg

The Package

CHANGING
HEALTHCARE
The Participant

The Frog

The Traveller

The Gatekeeper
The Glass House

Transparency	

Closeness	

Responsiveness	

Speed / Agility	

Authenticity	

Accountability	

Bi-directio...
The Glass House

Transparency	

Closeness	

Responsiveness	

Speed / Agility	

Authenticity	

Accountability	

Bi-directio...
The Glass House

Transparency	

Closeness	

Responsiveness	

Speed / Agility	

Authenticity	

Accountability	

Bi-directio...
The Glass House

Transparency	

Closeness	

Responsiveness	

Speed / Agility	

Authenticity	

Accountability	

Bi-directio...
The Glass House

Transparency	

Closeness	

Responsiveness	

Speed / Agility	

Authenticity	

Accountability	

Bi-directio...
The Glass House

Transparency	

Closeness	

Responsiveness	

Speed / Agility	

Authenticity	

Accountability	

Bi-directio...
The Glass House

Transparency	

Closeness	

Responsiveness	

Speed / Agility	

Authenticity	

Accountability	

Bi-directio...
The Glass House

Transparency	

Closeness	

Responsiveness	

Speed / Agility	

Authenticity	

Accountability	

Bi-directio...
The Glass House

Transparency	

Closeness	

Responsiveness	

Speed / Agility	

Authenticity	

Accountability	

Bi-directio...
The Package

From monolithic to
atomic	

Small & Simple	

APPification	

Long Tail	

Personalized 	

Real-Time	

Utility / ...
The Package

TV

Fun
Breaking
news

culture

In-depth
analysis

Discovery
Sports

From monolithic to
atomic	

Small & Simp...
The Package
Angry Birds

Digg.be

Yelo App
Boxee

TV

Twitter,
Facebook

Fun

RSS

CNN online /
app

Breaking
news

cultur...
The Package

From monolithic to
atomic	

Small & Simple	

APPification	

Long Tail	

Personalized 	

Real-Time	

Utility / ...
The Package

From monolithic to
atomic	

Small & Simple	

APPification	

Long Tail	

Personalized 	

Real-Time	

Utility / ...
The Package

From monolithic to
atomic	

Small & Simple	

APPification	

Long Tail	

Personalized 	

Real-Time	

Utility / ...
The Frog

By-passing	

Virtualization
(services, products,
support,
distribution, ...)	

Distortion of the
value chain
The Frog

By-passing	

Virtualization
(services, products,
support,
distribution, ...)	

Distortion of the
value chain
The Frog

By-passing	

Virtualization
(services, products,
support,
distribution, ...)	

Distortion of the
value chain

Br...
The Frog

By-passing	

Virtualization
(services, products,
support,
distribution, ...)	

Distortion of the
value chain

If...
The Frog

By-passing	

Virtualization
(services, products,
support,
distribution, ...)	

Distortion of the
value chain

Ov...
The Frog

By-passing	

Virtualization
(services, products,
support,
distribution, ...)	

Distortion of the
value chain

Wh...
The Frog

By-passing	

Virtualization
(services, products,
support,
distribution, ...)	

Distortion of the
value chain

Ye...
The Frog

By-passing	

Virtualization
(services, products,
support,
distribution, ...)	

Distortion of the
value chain
The Gatekeeper

Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)	

Fragmentation of
(communication)
touc...
The Gatekeeper

Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)	

Fragmentation of
(communication)
touc...
The Gatekeeper

Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)	

Fragmentation of
(communication)
touc...
The Gatekeeper

Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)	

Fragmentation of
(communication)
touc...
The Gatekeeper

Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)	

Fragmentation of
(communication)
touc...
The Gatekeeper
The Network is 	

the Second Gatekeeper

Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)...
The Gatekeeper

Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)	

Fragmentation of
(communication)
touc...
The Traveller

Mobile technology	

Location / Local	

Always on / Instant
gratification	

Decreased mobility (for
society)	...
The Traveller

Mobile technology	

Location / Local	

Always on / Instant
gratification	

Decreased mobility (for
society)	...
The Traveller

Mobile technology	

Location / Local	

Always on / Instant
gratification	

Decreased mobility (for
society)	...
The Traveller

All the knowledge in the world,
anytime, anyplace, in your pocket

Mobile technology	

Location / Local	

A...
The Traveller

Mobile technology	

Location / Local	

Always on / Instant
gratification	

Decreased mobility (for
society)	...
The Traveller

Mobile technology	

Location / Local	

Always on / Instant
gratification	

Decreased mobility (for
society)	...
The Participant

Community	

Gamification 	

Co-creation /
Collaboration	

The power of the
crowd	

Empowered Self	

(Self-...
The Participant

Community	

Gamification 	

Co-creation /
Collaboration	

The power of the
crowd	

Empowered Self	

(Self-...
The Participant

Community	

Gamification 	

Co-creation /
Collaboration	

The power of the
crowd	

Empowered Self	

(Self-...
The Participant

Community	

Gamification 	

Co-creation /
Collaboration	

The power of the
crowd	

Empowered Self	

(Self-...
The Participant

Community	

Gamification 	

Co-creation /
Collaboration	

The power of the
crowd	

Empowered Self	

(Self-...
The Participant

Community	

Gamification 	

Co-creation /
Collaboration	

The power of the
crowd	

Empowered Self	

(Self-...
The Participant

Community	

Gamification 	

Co-creation /
Collaboration	

The power of the
crowd	

Empowered Self	

(Self-...
The Cyborg

Quantified Self	

Wearable Computing	

Internet of Things	

Big Data	

Open Data	

Monitoring	

Even Smaller
The Cyborg

Quantified Self	

Wearable Computing	

Internet of Things	

Big Data	

Open Data	

Monitoring	

Even Smaller

T...
The Cyborg

Quantified Self	

Wearable Computing	

Internet of Things	

Big Data	

Open Data	

Monitoring	

Even Smaller
The Cyborg

Quantified Self	

Wearable Computing	

Internet of Things	

Big Data	

Open Data	

Monitoring	

Even Smaller
The Cyborg
Smart pills send
information to a
mobile app so you
can follow your
treatment

Quantified Self	

Wearable Comput...
The Cyborg
Check your baby’s
moves whenever
you want with a
smartphone enabled
ultrasound machine

Quantified Self	

Wearab...
The Cyborg

Quantified Self	

Wearable Computing	

Internet of Things	

Big Data	

Open Data	

Monitoring	

Even Smaller

O...
The Cyborg
The future?

Quantified Self	

Wearable Computing	

Internet of Things	

Big Data	

Open Data	

Monitoring	

Eve...
The Cyborg

Quantified Self	

Wearable Computing	

Internet of Things	

Big Data	

Open Data	

Monitoring	

Even Smaller
The Cyborg

Quantified Self	

Wearable Computing	

Internet of Things	

Big Data	

Open Data	

Monitoring	

Even Smaller
Transparency
Closeness
Responsiveness
Speed / Agility
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open ...
Are you next?
Because the world
is changing!
Music - Newspapers - TV -	

Retail - Automotive Education - Government Health...
Be ready for Mobile

Be ready for Social

Strategy

Concepts &
Channels

Policy,
Teams &
Ownership

Offline

Roll-out

Be r...
What do I do for a living?
DearMedia, Consultants for the Digital Age

Online

Mobile
Media

Social

!

Digital Transformation Modeling:
Digital impa...
@jcaudron
Our Services

Our Domains

Consulting

Online

Trendwatching

Mobile

Presentations

Social

Trainings

@jcaudron

Digital...
Contact me.

@jcaudron
jo@dearmedia.be
00 32 475 43 80 98
Digital Transformation
Online, social and mobile are changing healthcare.
!

November, 2013

jo@dearmedia.be
@jcaudron
00 ...
Healthcare Conference 2013 : Digital transformation Healthcare - Jo Caudron
Healthcare Conference 2013 : Digital transformation Healthcare - Jo Caudron
Healthcare Conference 2013 : Digital transformation Healthcare - Jo Caudron
Healthcare Conference 2013 : Digital transformation Healthcare - Jo Caudron
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Healthcare Conference 2013 : Digital transformation Healthcare - Jo Caudron

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Healthcare Conference 2013 : Digital transformation Healthcare - Jo Caudron

  1. 1. Digital Transformation Online, social and mobile are changing Healthcare. ! November, 2013 jo@dearmedia.be @jcaudron 00 32 475 43 80 98
  2. 2. Jo Caudron °1968 Founder & CEO Co-Founder Digital Consulting Firm Social Media Campaigning Platform President
  3. 3. To get this started... • Who is using? - @jcaudron Twitter Facebook Google+, ... LinkedIn, Plaxo Pinterest Email LBS Augmented Reality ! • Who is using? - a smartphone a tablet a media-center (connected to your TV?)
  4. 4. Do YOU have a real Social Media Strategy? Are you ready for Mobile? Do you have a future 2020 vision on how digital is transforming the/your world?
  5. 5. Insights: Understanding the Power of Digital Transformation
  6. 6. A short history of everything (in digital) Analogue Digital Connected (internet) Social Everything is getting mobile And the mobile eco-system will go to the living room very soon ... @jcaudron
  7. 7. The Speed of Change… Mobile Social Digital Analogue Connected (internet)
  8. 8. @jcaudron 7.000.000.000
  9. 9. @jcaudron 2.000.000.000 7.000.000.000
  10. 10. @jcaudron 1.600.000.000 2.000.000.000 7.000.000.000
  11. 11. @jcaudron 7.000.000.000 1.600.000.000 2.000.000.000 7.000.000.000
  12. 12. Digital Transformation is really happening
  13. 13. Digital in the core The Business Digital (at the sideline) From ... @jcaudron ... to Digital Transformation Modeling
  14. 14. The Business The Business Digital (at the sideline) Digital (at the sideline) From ... @jcaudron ... to Digital Transformation Modeling
  15. 15. Digital in the core Digital in the core Digital in the core The Business The Business Digital (at the sideline) Digital in the core Digital (at the sideline) From ... @jcaudron ... to Digital Transformation Modeling
  16. 16. Digital Transformation From ... @jcaudron ... to Digital Transformation Modeling R&D & Enterprise 2.0 PR & External Commun. IT HR Service & Support Sales Marketing & Communication Digital Media DM Billboards Print TV Radio
  17. 17. How big should CHANGE be? In order to change the world? @jcaudron
  18. 18. @jcaudron
  19. 19. 7 metaphors to understand the impact of change
  20. 20. Imagine a world with increased transparency and higher accountability, with a new form of proximity and the need for responsiveness… That is the world we live in today. … a world in which technology becomes part of everything we do, where every object (including ourselves) is connected to the internet. … a world in which large monolithic structures are challenged by new (smaller) players, operating online, worldwide and according to new rules… The Glass House The Cyborg The Package … a world in which traditional partners becomes competitors and where everyone is trying to by-pass someone else… THE WHEEL OF CHANGE … a world in which people want to participate and co-create the future… The Participant The Frog … a world in which mobile access is dominating everything else. Where people have access to everything, everywhere, every time they want it… … a world in which we have new opinion leaders deciding what is important and what is not: new experts, our peers, but also driven by technology… The Traveller The Gatekeeper
  21. 21. The Glass House The Cyborg The Package CHANGING HEALTHCARE The Participant The Frog The Traveller The Gatekeeper
  22. 22. The Glass House Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization
  23. 23. The Glass House Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization
  24. 24. The Glass House Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization
  25. 25. The Glass House Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization 148K
  26. 26. The Glass House Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization
  27. 27. The Glass House Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization Showing the human face of people behind the mask…
  28. 28. The Glass House Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization Show what you’re doing (if possible) and who you are
  29. 29. The Glass House Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization Ouch! Ouch! Oops!
  30. 30. The Glass House Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization
  31. 31. The Package From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS
  32. 32. The Package TV Fun Breaking news culture In-depth analysis Discovery Sports From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS Specials Jobs Services Classifieds Weather Trends & Lifestyle
  33. 33. The Package Angry Birds Digg.be Yelo App Boxee TV Twitter, Facebook Fun RSS CNN online / app Breaking news culture Spotify + Metafy Twitter, Facebook Sporza.be From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS Newspaper Website In-depth analysis Discovery Blogs Sports LinkedIn, Monster, ... Specials Jobs Services Classifieds eBay Weather Trends & Lifestyle Weather Pro (iPhone) Vertical sites and specialties portals Traffic: Inrix + iCoyote (iPhone) Pinterest, blogs
  34. 34. The Package From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS Any good idea might become a reality. As a bootstrapped atomic service. With its own business logic.
  35. 35. The Package From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS
  36. 36. The Package From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS
  37. 37. The Frog By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain
  38. 38. The Frog By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain
  39. 39. The Frog By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain Brands by-passing the media to directly connect with the audience
  40. 40. The Frog By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain If you can sell expensive cars online, you can sell anything online.
  41. 41. The Frog By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain Over the top sales of (OTC) drugs and products
  42. 42. The Frog By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain Who needs a doctor when you have the Internet?
  43. 43. The Frog By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain Yes, this too…
  44. 44. The Frog By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain
  45. 45. The Gatekeeper Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship
  46. 46. The Gatekeeper Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship The internet is my gatekeeper. But who judges what is right and what is wrong?
  47. 47. The Gatekeeper Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship Hospitals providing public information to guide patients
  48. 48. The Gatekeeper Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship People connecting to each other, learning from each other, informing each other…
  49. 49. The Gatekeeper Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship “Patient Empowerment” through technology. Flipping the funnel.
  50. 50. The Gatekeeper The Network is the Second Gatekeeper Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship The Gatekeeper Can traditional companies find new models where they stay the first gatekeeper while facilitating the second gatekeeper?
  51. 51. The Gatekeeper Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship
  52. 52. The Traveller Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data
  53. 53. The Traveller Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data
  54. 54. The Traveller Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data
  55. 55. The Traveller All the knowledge in the world, anytime, anyplace, in your pocket Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data
  56. 56. The Traveller Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data An app to remind you which medicine you need to take when and when do you an appointment with your doctor.
  57. 57. The Traveller Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data
  58. 58. The Participant Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)service
  59. 59. The Participant Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)service
  60. 60. The Participant Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)service Communities, gamification, … for behavioral change
  61. 61. The Participant Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)service Online communities for patients and caregivers
  62. 62. The Participant Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)service Caring Bridges: make it easy to stay connected during any type of health event. Family and friends can visit the personal site to stay informed and leave supportive messages.
  63. 63. The Participant Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)service Check online where flu is trending or use a Facebook app to see who may infected you
  64. 64. The Participant Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)service
  65. 65. The Cyborg Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller
  66. 66. The Cyborg Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller Track your health (number of steps, calories, etc) with an elegant device
  67. 67. The Cyborg Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller
  68. 68. The Cyborg Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller
  69. 69. The Cyborg Smart pills send information to a mobile app so you can follow your treatment Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller
  70. 70. The Cyborg Check your baby’s moves whenever you want with a smartphone enabled ultrasound machine Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller
  71. 71. The Cyborg Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller Or if your don’t want to wear a device, there are now even temporary tattoos that can help you track your health status
  72. 72. The Cyborg The future? Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller
  73. 73. The Cyborg Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller
  74. 74. The Cyborg Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller
  75. 75. Transparency Closeness Responsiveness Speed / Agility Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller Authenticity Accountability Bi-directional Humanization From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS The Glass House The Cyborg The Package Are YOU Ready for this? Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)service The Participant By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain The Frog Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship The Traveller The Gatekeeper
  76. 76. Are you next? Because the world is changing! Music - Newspapers - TV - Retail - Automotive Education - Government Health? @jcaudron
  77. 77. Be ready for Mobile Be ready for Social Strategy Concepts & Channels Policy, Teams & Ownership Offline Roll-out Be ready for The Future (Digital Transformation Modeling) Strategy Implementation Online Integration
  78. 78. What do I do for a living?
  79. 79. DearMedia, Consultants for the Digital Age Online Mobile Media Social ! Digital Transformation Modeling: Digital impact on traditional communication, media, business, ... @jcaudron
  80. 80. @jcaudron
  81. 81. Our Services Our Domains Consulting Online Trendwatching Mobile Presentations Social Trainings @jcaudron Digital Transformation
  82. 82. Contact me. @jcaudron jo@dearmedia.be 00 32 475 43 80 98
  83. 83. Digital Transformation Online, social and mobile are changing healthcare. ! November, 2013 jo@dearmedia.be @jcaudron 00 32 475 43 80 98
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