RideApart Investment Deck
Submitted by Jon Alain Guzik
RideApart Founder and CEO
October 31, 2013
RideApart’s technology bridges the gap
between content and commerce,
providing true 21st century engagement
for consumers and guiding their
RideApart facilitates the conversation
between buyers and sellers, boosting
and quantifying ROI for Original
Equipment Manufacturers (OEMs),
dealers and retailers.
New content to an engaged audience: Traditional motorcycle
publications are 5-10 years behind the users. RideApart engages readers
with new media types, relevant content, and practical guides that make
RideApart a true ‘commerce through content’ play.
RideApart Directs Shopping Behavior: RideApart captures in-market
shoppers, generating leads to OEMs and aﬃliate partners.
Best In Class In-Market Motorcycle Buyers Guide: Featuring every
motorcycle from 2009 to present and the ability to serve leads to all bikes,
parts and accessories as well as ﬁnance and insurance products.
Younger Riders = Younger Audience: RideApart appeals to18-35 year
olds, decades younger than industry average.
Next Generation Tech: Mobile-optimized product, future tech includes
user-personalized lead generation and aﬃliate shopping functions.
Sustainable and Growing User Base:
-810k+ monthly visits
-1.65mm+ page views
-Over 70% of traﬃc is organic and direct, with social traﬃc making up the
Deeply Engaged Users:
-Monthly aﬃliate sales growth from $35,000 in May to over $70,000 in
-Recent 30 Day OEM campaign garnered 1,246,000 impressions, 1,600+
click-throughs, 1100+ Dealer Lookups, 1100+ Total Conversions with an
industry high .20% CTR
Named “Top Pre-Series A Company to Watch in L.A.” by
Among “The 10 hottest U.S. startups on AngelList” listed by
Upstart Business Journal**
Featured in Skift.com’s list of “The First 50 Travel Startups
Publically Raising Money on AngelList”***
There is No (True) Powersports Portal in the Current Marketplace:
No Other Online Portal engages
powersports shoppers with compelling
content, comprehensive data and tools
to guide their purchases, even though
they are very active online.
No Clear Value Proposition. Existing
online channels fail to connect
powersports OEMs and retailers with
Powersports Consumers Much More Active Online
105.2 Million Monthly Searches!
11x Online Car Buyers!
25.6 Million Monthly Searches!
34x Online Powersports Buyers!
Car and Driver!
25x Online Car Buyers!
Motorcycle USA! Motorcycle.com!
133x Online Powersports Buyers!
Harley Davidson! BMW Motorrad!
Harley Davidson and BMW Motorrad have more Facebook Likes than Ford
-Giving riders the content, data and tools they demand by connecting them with
manufacturers, dealers and retailers for the ﬁrst time.
Fresh Content/Robust Product!
Dealer and Afﬁliate Lead Generation!
Comprehensive Buyer’s Guide and
Comparison Shopping Tools!
Highly Engaged Audience!
Connecting sellers of bikes, products and services with the engaged
Sell Ads and Partner
Content with Bike OEMs!
Sell Listings/Leads to
Dealers and OEMs!
14K+ Dealers in U.S.!
Sell Insurance Leads!
Sell Loan Leads!
Sell Ads to Auto OEMs!
Market Potential and Future Vertical Growth
Almost 1 million powersports vehicles were sold in 2013. Yet, this high spending enthusiast group is poorly
engaged by existing content portals. The largest traditional digital motorcycle magazine, CycleWorld, only
averages 420k unique visitors per month, less than half of yearly powersports buyers (let alone total
enthusiasts). With no marketing spend and a bootstrapped budget, RideApart has recently surpassed 500k
unique visitors per month. RideApart wants to leverage its success to engage high-spending enthusiasts
across dozens of wide open verticals, providing quality content, shopping tools and aﬃliate leads.
Growth and Investment Plan: Focus on Three Areas
1. Hire additional engineer
within 30 days to build out
2. Add features to improve
usability of buyers guide!
3. Invest in aggressive user
acquisition strategy (SEO/
SEM, content partnerships)!
4. Redesign site to incorporate
deeper lead generation to
buyers guide, add accounts
functions, improve content
discovery and create SEOdriven content!
1. Continue onboarding Chief
Content Ofﬁcer to lead
content/product vision !
2. Develop AFP-video content
(including RideApart TV with
over 6mm views)!
3. Expand coverage verticals
to UTV/ATV, RVs, personal
lifestyle and enthusiasts
4. Develop deeper mobile and
web applications to connect
users with relevant afﬁliate
1. Monetize trafﬁc via
advertising deals and
2. Launch lead generation
tools for distributors!
3. Invest in afﬁliate
4. Execute deeper auto
deals with DriveApart and
Product & Strategy - Jon Alain Guzik (CEO)!
RideApart’s Founder/CEO with deep auto and tech
industry experience as executive at DriverSide and
Michael Starkenburg: An executive advisor
and RideApart board member, Michael has
advised more than 30 venture investors and
over 350 technology companies since 2003.!
Content - Jen Degtjarewsky!
Former Hearst Corp Editorial Director and Digital
Brand Director for Road & Track and Cycle World.
Over 16 years of branded digital media
Technology - Zach Risher!
Former technology consultant and custom
developer. Worked with Lookout Mobile Security,
Goodreads, and ZocDoc. !
Operations - Nolan Zandi!
Former VC analyst/technology consultant with
extensive experience scaling complex team
operations. Worked with Lookout Mobile,
Goodreads, Udemy, and SignNow!
Paul LaBella: Former VP, Brand Publisher at
Cycle World with 30 years of powersports and
automotive marketing experience.!
Rob Auten: Founder/CEO, DarkNet Inc., Cowriter of Gears of War: Judgment, Supervised
game production for Fox.!
Mel Harris: Former VP of Motorcycles at
Suzuki with 28 years experience in
Highlights and accomplishments to date:
-Launched RideApart.com on May 1, 2013. Revenue positive within six weeks. Traﬃc is at
500k+ unique visitors, 740K+ visits, and 1.5mm+ page views with 20% MoM growth.
- Activated lead gen and marketing deals with Honda Motorcycles, BMW, Piaggio Group
Americas’ Moto Guzzi and Aprilia brands and aftermarket company Dainese.
- Activated advertising and aﬃliate marketing deals with leading aftermarket company. In the
three months since the aﬃliate launch, RideApart has provided more than $250,000 worth of
parts/accessories sales to the online shopping site (growing monthly sales from $35,000 in
May to over $70,000 in August)
- Launched a technology deal with FindTheBest.com to power RideApart’s 1900+ page
Buyer’s Guide and Make/Model section. Find The Best provides white label shopping and
lead gen tools for Golf Digest and TechCrunch.
- Signed Progressive Insurance as an aﬃliate lead partner to power all of RideApart’s Buyer’s
Guide and Make/Model section insurance needs.
The Powersports Market is Clearly Underserved
- Numerous “portal” businesses have saturated the automotive market with lead
generation and content.
- Leading powersports portals are content and advertising-based businesses only.
- The powersports industries are typically more than 5 years behind the automotive
industry and the audience is out there ready to be engaged
Lead Generation, Content, and Ads!
Content and Ads Only!
The Lead and Aﬃliate Generation Marketplace is Wide Open
- There is no successful powersports site that provides compelling lead
generation products for OEMs, dealers and retailers.
Lead Generation Portals!
0 Successful Lead
User Acquisition Strategy
- Growing an existing user base to 1 million+ uniques/month in our ﬁrst year,
RideApart, six months is, is halfway to the goal
To generate click-through
rate and boost page rank!
Social Media Channels!
8-10K additional page views
Strategic SEO/SEM Buys!
Motorcycle keywords are
inexpensive to own!
“Register 10 friends for
10% off your next
purchase from Bike
Creating the Conversation: Riders love their bikes just as much as the four
wheel vehicles they own. Yet there’s no space that facilitates the conversation
between the two even though there is massive crossover between the markets.
DriveApart presents powersports owners with compelling automotive content to ﬁt
their needs by covering cars, trucks and SUVs from a powersports perspective and
create an online home for the conversation. DriveApart facilitates deeper
relationships with automotive OEMs, marketing, and PR departments by helping
powersports owners tailor their automotive purchases to their needs. RideApart will
launch a separate RV section, RVApart in 2013.
Will Compare Favorably By End of Year 1