Women & Moms Online Research - The New Decision Makers White Paper - Microsoft Advertising
by Microsoft Advertising on Dec 03, 2010
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More here: http://advertising.microsoft.com/women-and-moms-research...
More here: http://advertising.microsoft.com/women-and-moms-research
At Microsoft Advertising, we recently pounded the pavements of our MSN, MSNBC, Windows Live, Xbox and Mobile virtual neighborhoods to find women between the ages of 18 to 64 who were ready and willing to share their opinions.
Who are they? What are they thinking about? What are they shopping for? And how do they respond to advertising?
What we found is that women and moms are more than just influencers—they’re primary decision-makers across verticals. 90% of the entire sample is either the primary of shared decision-maker across all categories studied.
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