Socail Media Presentation for Banks Chamber of Commerce

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Stacie gave a talk on Social Media for the Banks, Oregon Chamber of Commerce on 2/4/2010. The presentation focuses on what sites are the main players in Social Media and how small business can use them to their advantage.

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Socail Media Presentation for Banks Chamber of Commerce

  1. 1. Stacie Krueger Microbrew Media 503-789-1515 microbrewmedia.com [email_address]
  2. 2. <ul><li>Refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media </li></ul><ul><li>Everyone is talking so be careful what you say </li></ul><ul><li>It’s all about engagement </li></ul>
  3. 3. <ul><li>Social Media drives as much traffic to websites as all the major search engines combined </li></ul><ul><li>46% of online American adults over 18 use social networking sites </li></ul><ul><li>One in five tweets mentions a specific brand or service </li></ul><ul><li>Marketers are using Twitter, Blogs, LinkedIn and Facebook </li></ul>
  4. 4. <ul><li>Social Media drives as much traffic to websites as all the major search engines combined </li></ul><ul><li>46% of online American adults over 18 use social networking sites </li></ul><ul><li>One in five tweets mentions a specific brand or service </li></ul><ul><li>Marketers are using Twitter, Blogs, LinkedIn and Facebook </li></ul>
  5. 5. <ul><li>The number-one benefit of social media marketing is gaining awareness </li></ul><ul><li>As the search engine rankings improve, so will business exposure, lead generation efforts and a reduction in overall marketing expenses </li></ul>
  6. 6. <ul><li>The top 20% of social network users visit networking sites 2.4 times per day, on average, and spend 31 minutes on them </li></ul><ul><li>This is twice as long as the same users spend with email or instant messaging </li></ul>
  7. 7. <ul><li>A blog is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or videos </li></ul><ul><li>Entries are displayed in reverse chronological order </li></ul><ul><li>I recommend Wordpress for Blogging </li></ul>
  8. 8. <ul><li>Know your goals </li></ul><ul><li>Write for busy readers </li></ul><ul><li>Make the layout visually appealing </li></ul><ul><li>Be sure to edit </li></ul><ul><li>Make it searchable </li></ul><ul><li>Provide links where appropriate </li></ul>
  9. 9. <ul><li>Your online resume </li></ul><ul><li>Essential for personal branding </li></ul><ul><li>Demonstrate expertise in your field </li></ul><ul><li>Connect with other experts </li></ul><ul><li>Show the breadth of your network </li></ul><ul><li>Many applications that can be incorporated </li></ul><ul><li>Post links to your blog, site, articles, etc. disguised as “questions.” </li></ul><ul><ul><li>This will gain exposure </li></ul></ul>
  10. 10. <ul><li>Microblogging service (140 characters) </li></ul><ul><li>Drive traffic to blogs and websites </li></ul><ul><li>Establish yourself as an expert </li></ul><ul><li>Can be informal and personal </li></ul><ul><li>Fastest platform for creating a following </li></ul><ul><li>Can pull twitter feeds into almost any site or blog </li></ul><ul><li>Promote special events, products and provide live event feeds </li></ul><ul><ul><li>The PGA Tour provides shot by shot tweets </li></ul></ul><ul><li>Customer service and sales support </li></ul><ul><ul><li>Qwest </li></ul></ul><ul><li>Essential for rapid updates </li></ul><ul><ul><li>People get their news from Twitter </li></ul></ul>
  11. 11. <ul><li>Can be a business tool, but many think of it as much more personal </li></ul><ul><li>Have a personal Facebook page and a business Facebook fan page </li></ul><ul><li>Ideal for sharing anything visual </li></ul><ul><li>Can send out mass announcements </li></ul><ul><li>Good for event listings </li></ul><ul><li>Enables lengthy, threaded conversations and blog-style posts </li></ul><ul><li>Approach it with the idea of building community </li></ul><ul><li>Get a vanity URL for a personal profile or fan page </li></ul>
  12. 12. <ul><li>Sample campaign ideas </li></ul><ul><ul><li>Promote an event </li></ul></ul><ul><ul><li>Sell a product </li></ul></ul><ul><ul><li>Get a job </li></ul></ul>
  13. 13. <ul><li>Aim to give more than you receive </li></ul><ul><li>Understand that people “friend” or “follow” brands because they want deals or customer service </li></ul><ul><li>Entertain people </li></ul><ul><li>Do the unexpected </li></ul><ul><li>Create something worth sharing </li></ul><ul><li>Listen, listen, listen </li></ul><ul><li>Everyone wants to be acknowledged </li></ul><ul><li>Reward those who are most engaged with social efforts </li></ul>
  14. 14. <ul><li>Create an event page on your Web site </li></ul><ul><li>Create a hash tag for the event on Twitter </li></ul><ul><li>Post details on your own blog </li></ul><ul><li>Announce it to relevant groups you belong to on LinkedIn </li></ul><ul><li>Create a search-optimized press release </li></ul><ul><li>Add a widget to your blog to bring the tweets into that space </li></ul><ul><li>Buy online ads for your event </li></ul><ul><li>Take photos before or during your event and upload them on the fly </li></ul><ul><ul><li>www.twitpic.com </li></ul></ul><ul><ul><li>www.facebook.com </li></ul></ul><ul><ul><li>www.flickr.com </li></ul></ul><ul><li>Shoot video of the event </li></ul><ul><ul><li>www.youtube.com </li></ul></ul><ul><ul><li>www.vimeo.com </li></ul></ul><ul><ul><li>www.facebook.com </li></ul></ul><ul><li>Encourage attendees to post their thoughts, photos, and videos to your Facebook page </li></ul><ul><li>Write a wrap up blog post about the event </li></ul>
  15. 15. <ul><li>Create a website or blog that will serve as the hub of the conversation about your products </li></ul><ul><li>Build relationships with category experts, customers and colleagues </li></ul><ul><li>Launch and promote contests </li></ul><ul><li>Invite minor celebrities or influential bloggers to try your product and blog about it </li></ul><ul><li>Add a charitable component to information sharing </li></ul><ul><li>Create a regular audio or video podcast to engage subject matter experts, share ideas, and talk to customers </li></ul><ul><li>Post product photos and tag in Flickr </li></ul><ul><li>Create groups on social media sites </li></ul><ul><li>Create event postings to create awareness for product </li></ul><ul><li>Create a search-optimized press release to support a product </li></ul><ul><li>Create a demo video </li></ul><ul><li>Buy ads in targeted social networks </li></ul><ul><li>Encourage product users to provide feedback </li></ul>
  16. 16. <ul><li>Define your personal social media strategy </li></ul><ul><li>Work through a six-step process for implementing your strategy. </li></ul>
  17. 17. <ul><li>Create and send a basic newsletter using an email marketing service </li></ul><ul><li>Find at least two blogs in your area of interest or expertise and join the conversation </li></ul><ul><li>Start your own blog with the goal of educating people about something you have knowledge in </li></ul><ul><li>Join social networks </li></ul>
  18. 18. <ul><li>Define a 12-month social media strategy </li></ul><ul><li>Engage your employees </li></ul><ul><li>Get closer to customers and prospects </li></ul><ul><li>Think like a publisher </li></ul><ul><li>Create a community </li></ul><ul><li>Measure what’s most important </li></ul>
  19. 19. Stacie Krueger 503-789-1515 [email_address] www.microbrewmedia.com www.facebook.com/microbrewmedia www.twitter.com/microbrewmedia www.flickr.com/photos/microbrewmedia

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