Britt Bravo Getting The Word Out About Your Cause With Blogs, Podcasts & Social Networks

Getting the Word Out About Your Cause with Blogs, Podcasts & Social Networks Presented by CAMEO Instructor: Britt Bravo

Using ReadyTalk
Questions or comments?
Chat
Raise hand button
“ Voice activated”
* 6 = Mute
*7 = Unmute
Send your email by Chat if you would like a copy of the presentation.

Big Vision Consulting
Strategic Consulting
Social Web Empowerment
Blogging
Podcasting
Career coaching
www.brittbravo.com

Agenda
Blogs
Podcasts
Social Networks

Center for Financial Inclusion Blog at ACCION International

Events

Resources

Urban Sprouts Blog

Comments

Don’t be afraid of comments

Blogroll

NetSquared Community Blog

River Dancers Blog

River Dancers Site

Artizen Coaching

Life Unfolds Blog

Awaken Cafe

Awaken Café Blog

Blog Content
What goal are you trying achieve?
Who are you writing for?
Who else is writing about the same topics?
What will the tone be?
Who will write it?
What images will you use?

Search for photos with a Creative Commons License

Tools
Blogger.com
WordPress.com
TypePad
WordPress.org
MovableType.org
MovableType.com

Choosing Your Blogging Tool
What features and functions do you need?
What is your budget?
What is your technical expertise?
How soon does it need to go up?
What is your “exit plan”?

Blog Management
Comments: Make it easy and moderate
Editing: Keep red pen use to a minimum
Guidelines: Encourage creativity and consistency

Generating Community & Traffic
Read and comment on other blogs
Have a blogroll
Link to other bloggers in your posts
Make commenting easy
Allow subscription by rss and email
Use images and multi-media in posts
Write titles people are searching for

Generating Community & Traffic
Make it easy to share posts with others
Ask questions
Be opinionated
Host a contest
Participate in carnivals and memes
Invite guest bloggers to participate
Integrate your blog into other social networks

Tracking Tools
Feedburner
Feedblitz
Google Analytics
Site Meter
StatCounter
Technorati
Google Alerts
Google Blog Search
Twitter Search
PostRank

Tips
The best person to blog, is the one who wants to blog.
Keep a list of “bloggable” topics.
Write titles people are searching for.
Lists and how-tos are always popular .

Tips
Make it easy to subscribe, comment, and share.
Remember that people skim on the web.
Include images with every post.
Don’t sound like you know everything.

Idealist Podcast

Craigslist Foundation Podcast

Voices on Genocide Prevention Blog

UNICEF Podcast Landing Page

FIELD Project’s Practitioner Resources

Trainings as Podcasts

SBA Podcasts

KnitPicks

KnitPicks Podcast

The Process
Record
Edit
Convert to MP3 (if not already)
Upload to hosting service
Publish
Promote
Track

Content
What goal are you trying to achieve?
Who are you producing it for?
Who else is producing podcasts around the same topics?
What will the format be?
How often will you post shows?
Who will produce it?
Will you use music? If so, from where?

Music
Podsafe Music Network
Opuzz
Free AudioClips.com
FlashKit
Creative Commons’ OWL Music Search

Olympus Digital Recorders

Zoom H2

MicroTrack II

Marantz PMD 660

Electro Voice 635A Microphone

LightSnake USB Microphone Cable

Logitech ClearChat Pro USB Headset

Recording & Editing Software
* Sampler*
Audacity (free & open source)
Garageband (free with Mac)
Ecamm Call Recorder for Skype (Mac)
Pamela for Skype (PC)
Cinch.blogtalkradio.com (Record by phone)
Conference call service (Record by phone)

Hosting
*Sampler*
Liberated Syndication
OurMedia
PodBean
HipCast (can also use for recording)
Switchpod

Which Tools Should I Use?
What kind of recording do you need to do?
What kind of editing do you need to do?
Do you want to host it on your site or elsewhere?
What is your budget for the project?
What is the level of staff expertise?
Do you have access to technical support?

Promotion
List in podcast directories
Provide subscription instructions
Repurpose transcripts in newsletter and blog
Share on Twitter and with social networks
List in email signature
Feature on home page
Create a landing page
Host contests
Ask listeners to contribute content
Join podcasting communities

Tracking
Downloads
Feedburner
Comments
Google Alerts
Twitter Search

Tips for Getting Started
Shoot for 25 min, or less (average commute time).
Don’t submit to directories until you have a few shows posted.
Intros and outros are an opportunity to promote your organization.

Tips for Getting Started
Explain how to listen and subscribe to your supporters.
Allow supporters to listen online as well as by subscription.
Create a blog where you can post show notes.

Social Networking More Popular Than Email
“ New stats from Nielsen Online show that by the end of 2008, social networking had overtaken email in terms of worldwide reach. According to the study, 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.”--Mashable

General Social Networks

Niche Networks

“ White Label” Software

Top 25 Social Network Rank

Individual Presence

Organizational Presence

ACCION USA Facebook Page

ACCION USA Facebook Cause

ACCION USA MySpace Page

ACCION USA MySpace Cause

Jennifer Lee on Facebook

Right Brain Business Plan Facebook Page

Awaken Café on Facebook

Awaken Café on Yelp

Awaken Café on Twitter

Jennifer Lee/ Artizen Coaching on Twitter

Global Girlfriend

Global Girlfriend/ Stace Edgar on Twitter

Kiva on LinkedIn

Kiva.org on LinkedIn

Tu Diabetes on Ning

Rural Learning Clusters

Knit Picks

Tips for Using Social Networks
Go where your audience is.
Learn about the network’s culture.
Balance friending and being friended.
Balance talking and listening.
Reply to comments and messages.
Complete your profile

Tips for Using Social Networks
Create a “friending” policy.
Welcome new users. Read their bios.
Use an authentic, personal voice.
Link to your other online presences.
Advertise social networking presence on your website.

Measuring Impact
Number of friends/followers
New members
Number of comments/messages/blog posts
Referrals back to website
Unique visitors (if platform allows tracking)
Donations/jobs
Relationships
Anecdotal

Social Network ROI Calculator

Additional Resources
Beth’s Blog
http: //beth . typepad .com/
We Are Media
http://www. wearemedia .org/
TechSoup
http://www. techsoup .org/
NTEN
http://www.nten.org/
Huge conference (NTC) in San Francisco April 26-28

Idealware
http://www. idealware .org/
NetSquared
http://www.netsquared.org/
Common Knowledge
http://www.commonknow.com
Every Weds. For next 5 weeks free webinars on social networking
Diosa Communications
http://www. diosacommunications .com/

Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0
Technologies to Recruit, Organize and Engage Youth
by Ben Rigby
CauseWired: Plugging In, Getting Involved, Changing the World
by Tom Watson
Here Comes Everybody: The Power of Organizing Without
Organizations by Clay Shirky

Big Vision Consulting
Strategic Consulting
Social Web Empowerment
Blogging
Podcasting
Career coaching
www.brittbravo.com

http://www.microbiz.org	33
http://microbiz.org	10

Britt Bravo Getting The Word Out About Your Cause With Blogs, Podcasts & Social Networks

by microbiz on Mar 25, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 43

Statistics

Britt Bravo Getting The Word Out About Your Cause With Blogs, Podcasts & Social Networks — Presentation Transcript