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Getting the Word Out About Your Cause with Blogs, Podcasts & Social Networks   Presented by CAMEO Instructor: Britt Bravo
Using ReadyTalk <ul><li>Questions or comments? </li></ul><ul><li>Chat </li></ul><ul><li>Raise hand button </li></ul><ul><l...
Big Vision Consulting <ul><li>Strategic Consulting </li></ul><ul><li>Social Web Empowerment </li></ul><ul><li>Blogging </l...
Agenda <ul><li>Blogs </li></ul><ul><li>Podcasts </li></ul><ul><li>Social Networks </li></ul>
Center for Financial Inclusion Blog at ACCION International
Events
Resources
Urban Sprouts Blog
Comments
Don’t be afraid of comments
Blogroll
NetSquared  Community Blog
River Dancers Blog
River Dancers Site
Artizen Coaching
Life Unfolds Blog
Awaken Cafe
Awaken Café Blog
Blog Content <ul><li>What goal are you trying achieve? </li></ul><ul><li>Who are you writing for? </li></ul><ul><li>Who el...
Search for photos with a Creative Commons License
Tools <ul><li>Blogger.com </li></ul><ul><li>WordPress.com </li></ul><ul><li>TypePad </li></ul><ul><li>WordPress.org </li><...
Choosing Your  Blogging Tool <ul><li>What features and functions do you need? </li></ul><ul><li>What is your budget? </li>...
Blog Management <ul><li>Comments: Make it easy and moderate </li></ul><ul><li>Editing: Keep red pen use to a minimum </li>...
Generating  Community & Traffic <ul><li>Read and comment on other blogs </li></ul><ul><li>Have a blogroll </li></ul><ul><l...
  Generating  Community & Traffic <ul><li>Make it easy to share posts with others </li></ul><ul><li>Ask questions </li></u...
Tracking Tools <ul><li>Feedburner </li></ul><ul><li>Feedblitz </li></ul><ul><li>Google Analytics </li></ul><ul><li>Site Me...
Tips <ul><li>The best person to blog, is the one who wants to blog. </li></ul><ul><li>Keep a list of “bloggable” topics. <...
Tips <ul><li>Make it easy to subscribe, comment, and share. </li></ul><ul><li>Remember that people skim on the web. </li><...
Idealist Podcast
Craigslist Foundation Podcast
Voices on Genocide  Prevention Blog
UNICEF Podcast  Landing Page
FIELD Project’s  Practitioner Resources
Trainings as Podcasts
SBA Podcasts
KnitPicks
KnitPicks Podcast
The Process <ul><li>Record </li></ul><ul><li>Edit </li></ul><ul><li>Convert to MP3 (if not already) </li></ul><ul><li>Uplo...
Content <ul><li>What goal are you trying to achieve? </li></ul><ul><li>Who are you producing it for? </li></ul><ul><li>Who...
Music <ul><li>Podsafe Music Network </li></ul><ul><li>Opuzz </li></ul><ul><li>Free AudioClips.com </li></ul><ul><li>FlashK...
  Olympus Digital Recorders
  Zoom H2
  MicroTrack II
  Marantz PMD 660
  Electro Voice 635A  Microphone
LightSnake USB  Microphone Cable
  Logitech ClearChat Pro USB Headset
Recording &  Editing Software <ul><li>* Sampler* </li></ul><ul><li>Audacity (free & open source) </li></ul><ul><li>Garageb...
Hosting <ul><li>*Sampler* </li></ul><ul><li>Liberated Syndication </li></ul><ul><li>OurMedia </li></ul><ul><li>PodBean </l...
Which Tools  Should I Use? <ul><li>What kind of recording do you need to do? </li></ul><ul><li>What kind of editing do you...
Promotion <ul><li>List in podcast directories </li></ul><ul><li>Provide subscription instructions </li></ul><ul><li>Repurp...
Tracking <ul><li>Downloads </li></ul><ul><li>Feedburner </li></ul><ul><li>Comments </li></ul><ul><li>Google Alerts </li></...
Tips for  Getting Started  <ul><li>Shoot for 25 min, or less (average commute time). </li></ul><ul><li>Don’t submit to dir...
Tips for  Getting Started  <ul><li>Explain how to listen and subscribe to your supporters. </li></ul><ul><li>Allow support...
Social Networking More Popular Than Email <ul><li>“ New stats from Nielsen Online show that by the end of 2008, social net...
General Social Networks
Niche Networks
“ White Label” Software
Top 25 Social Network Rank
Individual Presence
Organizational Presence
ACCION USA  Facebook Page
ACCION USA  Facebook Cause
ACCION USA  MySpace Page
ACCION USA   MySpace Cause
Jennifer Lee on Facebook
Right Brain Business Plan Facebook Page
Awaken Café on Facebook
Awaken Café on Yelp
Awaken Café on Twitter
Jennifer Lee/ Artizen Coaching on Twitter
Global Girlfriend
Global Girlfriend/ Stace Edgar on Twitter
LinkedIn
Kiva on LinkedIn
Kiva.org on LinkedIn
Tu Diabetes on Ning
Rural Learning Clusters
Knit Picks
Tips for Using Social Networks   <ul><li>Go where your audience is. </li></ul><ul><li>Learn about the network’s culture. <...
Tips for Using Social Networks   <ul><li>Create a “friending” policy. </li></ul><ul><li>Welcome new users. Read their bios...
Measuring Impact <ul><li>Number of friends/followers </li></ul><ul><li>New members </li></ul><ul><li>Number of comments/me...
Social Network  ROI Calculator
Additional Resources <ul><li>Beth’s Blog </li></ul><ul><li>http: //beth . typepad .com/ </li></ul><ul><li>We Are Media </l...
Additional Resources <ul><li>Idealware </li></ul><ul><li>http://www. idealware .org/ </li></ul><ul><li>NetSquared </li></u...
Additional Resources <ul><li>Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0 </li></ul><ul><li>Technologies ...
Big Vision Consulting <ul><li>Strategic Consulting </li></ul><ul><li>Social Web Empowerment </li></ul><ul><li>Blogging </l...
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Britt Bravo Getting The Word Out About Your Cause With Blogs, Podcasts & Social Networks

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  • Transcript of "Britt Bravo Getting The Word Out About Your Cause With Blogs, Podcasts & Social Networks"

    1. 1. Getting the Word Out About Your Cause with Blogs, Podcasts & Social Networks Presented by CAMEO Instructor: Britt Bravo
    2. 2. Using ReadyTalk <ul><li>Questions or comments? </li></ul><ul><li>Chat </li></ul><ul><li>Raise hand button </li></ul><ul><li>“ Voice activated” </li></ul><ul><li>* 6 = Mute </li></ul><ul><li>*7 = Unmute </li></ul><ul><li>Send your email by Chat if you would like a copy of the presentation. </li></ul>
    3. 3. Big Vision Consulting <ul><li>Strategic Consulting </li></ul><ul><li>Social Web Empowerment </li></ul><ul><li>Blogging </li></ul><ul><li>Podcasting </li></ul><ul><li>Career coaching </li></ul><ul><li>www.brittbravo.com </li></ul>
    4. 4. Agenda <ul><li>Blogs </li></ul><ul><li>Podcasts </li></ul><ul><li>Social Networks </li></ul>
    5. 5. Center for Financial Inclusion Blog at ACCION International
    6. 6. Events
    7. 7. Resources
    8. 8. Urban Sprouts Blog
    9. 9. Comments
    10. 10. Don’t be afraid of comments
    11. 11. Blogroll
    12. 12. NetSquared Community Blog
    13. 13. River Dancers Blog
    14. 14. River Dancers Site
    15. 15. Artizen Coaching
    16. 16. Life Unfolds Blog
    17. 17. Awaken Cafe
    18. 18. Awaken Café Blog
    19. 19. Blog Content <ul><li>What goal are you trying achieve? </li></ul><ul><li>Who are you writing for? </li></ul><ul><li>Who else is writing about the same topics? </li></ul><ul><li>What will the tone be? </li></ul><ul><li>Who will write it? </li></ul><ul><li>What images will you use? </li></ul>
    20. 20. Search for photos with a Creative Commons License
    21. 21. Tools <ul><li>Blogger.com </li></ul><ul><li>WordPress.com </li></ul><ul><li>TypePad </li></ul><ul><li>WordPress.org </li></ul><ul><li>MovableType.org </li></ul><ul><li>MovableType.com </li></ul>
    22. 22. Choosing Your Blogging Tool <ul><li>What features and functions do you need? </li></ul><ul><li>What is your budget? </li></ul><ul><li>What is your technical expertise? </li></ul><ul><li>How soon does it need to go up? </li></ul><ul><li>What is your “exit plan”? </li></ul>
    23. 23. Blog Management <ul><li>Comments: Make it easy and moderate </li></ul><ul><li>Editing: Keep red pen use to a minimum </li></ul><ul><li>Guidelines: Encourage creativity and consistency </li></ul>
    24. 24. Generating Community & Traffic <ul><li>Read and comment on other blogs </li></ul><ul><li>Have a blogroll </li></ul><ul><li>Link to other bloggers in your posts </li></ul><ul><li>Make commenting easy </li></ul><ul><li>Allow subscription by rss and email </li></ul><ul><li>Use images and multi-media in posts </li></ul><ul><li>Write titles people are searching for </li></ul>
    25. 25. Generating Community & Traffic <ul><li>Make it easy to share posts with others </li></ul><ul><li>Ask questions </li></ul><ul><li>Be opinionated </li></ul><ul><li>Host a contest </li></ul><ul><li>Participate in carnivals and memes </li></ul><ul><li>Invite guest bloggers to participate </li></ul><ul><li>Integrate your blog into other social networks </li></ul>
    26. 26. Tracking Tools <ul><li>Feedburner </li></ul><ul><li>Feedblitz </li></ul><ul><li>Google Analytics </li></ul><ul><li>Site Meter </li></ul><ul><li>StatCounter </li></ul><ul><li>Technorati </li></ul><ul><li>Google Alerts </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Twitter Search </li></ul><ul><li>PostRank </li></ul>
    27. 27. Tips <ul><li>The best person to blog, is the one who wants to blog. </li></ul><ul><li>Keep a list of “bloggable” topics. </li></ul><ul><li>Write titles people are searching for. </li></ul><ul><li>Lists and how-tos are always popular . </li></ul>
    28. 28. Tips <ul><li>Make it easy to subscribe, comment, and share. </li></ul><ul><li>Remember that people skim on the web. </li></ul><ul><li>Include images with every post. </li></ul><ul><li>Don’t sound like you know everything. </li></ul>
    29. 29. Idealist Podcast
    30. 30. Craigslist Foundation Podcast
    31. 31. Voices on Genocide Prevention Blog
    32. 32. UNICEF Podcast Landing Page
    33. 33. FIELD Project’s Practitioner Resources
    34. 34. Trainings as Podcasts
    35. 35. SBA Podcasts
    36. 36. KnitPicks
    37. 37. KnitPicks Podcast
    38. 38. The Process <ul><li>Record </li></ul><ul><li>Edit </li></ul><ul><li>Convert to MP3 (if not already) </li></ul><ul><li>Upload to hosting service </li></ul><ul><li>Publish </li></ul><ul><li>Promote </li></ul><ul><li>Track </li></ul>
    39. 39. Content <ul><li>What goal are you trying to achieve? </li></ul><ul><li>Who are you producing it for? </li></ul><ul><li>Who else is producing podcasts around the same topics? </li></ul><ul><li>What will the format be? </li></ul><ul><li>How often will you post shows? </li></ul><ul><li>Who will produce it? </li></ul><ul><li>Will you use music? If so, from where? </li></ul>
    40. 40. Music <ul><li>Podsafe Music Network </li></ul><ul><li>Opuzz </li></ul><ul><li>Free AudioClips.com </li></ul><ul><li>FlashKit </li></ul><ul><li>Creative Commons’ OWL Music Search </li></ul>
    41. 41. Olympus Digital Recorders
    42. 42. Zoom H2
    43. 43. MicroTrack II
    44. 44. Marantz PMD 660
    45. 45. Electro Voice 635A Microphone
    46. 46. LightSnake USB Microphone Cable
    47. 47. Logitech ClearChat Pro USB Headset
    48. 48. Recording & Editing Software <ul><li>* Sampler* </li></ul><ul><li>Audacity (free & open source) </li></ul><ul><li>Garageband (free with Mac) </li></ul><ul><li>Ecamm Call Recorder for Skype (Mac) </li></ul><ul><li>Pamela for Skype (PC) </li></ul><ul><li>Cinch.blogtalkradio.com (Record by phone) </li></ul><ul><li>Conference call service (Record by phone) </li></ul>
    49. 49. Hosting <ul><li>*Sampler* </li></ul><ul><li>Liberated Syndication </li></ul><ul><li>OurMedia </li></ul><ul><li>PodBean </li></ul><ul><li>HipCast (can also use for recording) </li></ul><ul><li>Switchpod </li></ul>
    50. 50. Which Tools Should I Use? <ul><li>What kind of recording do you need to do? </li></ul><ul><li>What kind of editing do you need to do? </li></ul><ul><li>Do you want to host it on your site or elsewhere? </li></ul><ul><li>What is your budget for the project? </li></ul><ul><li>What is the level of staff expertise? </li></ul><ul><li>Do you have access to technical support? </li></ul>
    51. 51. Promotion <ul><li>List in podcast directories </li></ul><ul><li>Provide subscription instructions </li></ul><ul><li>Repurpose transcripts in newsletter and blog </li></ul><ul><li>Share on Twitter and with social networks </li></ul><ul><li>List in email signature </li></ul><ul><li>Feature on home page </li></ul><ul><li>Create a landing page </li></ul><ul><li>Host contests </li></ul><ul><li>Ask listeners to contribute content </li></ul><ul><li>Join podcasting communities </li></ul>
    52. 52. Tracking <ul><li>Downloads </li></ul><ul><li>Feedburner </li></ul><ul><li>Comments </li></ul><ul><li>Google Alerts </li></ul><ul><li>Twitter Search </li></ul>
    53. 53. Tips for Getting Started <ul><li>Shoot for 25 min, or less (average commute time). </li></ul><ul><li>Don’t submit to directories until you have a few shows posted. </li></ul><ul><li>Intros and outros are an opportunity to promote your organization. </li></ul>
    54. 54. Tips for Getting Started <ul><li>Explain how to listen and subscribe to your supporters. </li></ul><ul><li>Allow supporters to listen online as well as by subscription. </li></ul><ul><li>Create a blog where you can post show notes. </li></ul>
    55. 55. Social Networking More Popular Than Email <ul><li>“ New stats from Nielsen Online show that by the end of 2008, social networking had overtaken email in terms of worldwide reach. According to the study, 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.”--Mashable </li></ul>
    56. 56. General Social Networks
    57. 57. Niche Networks
    58. 58. “ White Label” Software
    59. 59. Top 25 Social Network Rank
    60. 60. Individual Presence
    61. 61. Organizational Presence
    62. 62. ACCION USA Facebook Page
    63. 63. ACCION USA Facebook Cause
    64. 64. ACCION USA MySpace Page
    65. 65. ACCION USA MySpace Cause
    66. 66. Jennifer Lee on Facebook
    67. 67. Right Brain Business Plan Facebook Page
    68. 68. Awaken Café on Facebook
    69. 69. Awaken Café on Yelp
    70. 70. Awaken Café on Twitter
    71. 71. Jennifer Lee/ Artizen Coaching on Twitter
    72. 72. Global Girlfriend
    73. 73. Global Girlfriend/ Stace Edgar on Twitter
    74. 74. LinkedIn
    75. 75. Kiva on LinkedIn
    76. 76. Kiva.org on LinkedIn
    77. 77. Tu Diabetes on Ning
    78. 78. Rural Learning Clusters
    79. 79. Knit Picks
    80. 80. Tips for Using Social Networks <ul><li>Go where your audience is. </li></ul><ul><li>Learn about the network’s culture. </li></ul><ul><li>Balance friending and being friended. </li></ul><ul><li>Balance talking and listening. </li></ul><ul><li>Reply to comments and messages. </li></ul><ul><li>Complete your profile </li></ul>
    81. 81. Tips for Using Social Networks <ul><li>Create a “friending” policy. </li></ul><ul><li>Welcome new users. Read their bios. </li></ul><ul><li>Use an authentic, personal voice. </li></ul><ul><li>Link to your other online presences. </li></ul><ul><li>Advertise social networking presence on your website. </li></ul>
    82. 82. Measuring Impact <ul><li>Number of friends/followers </li></ul><ul><li>New members </li></ul><ul><li>Number of comments/messages/blog posts </li></ul><ul><li>Referrals back to website </li></ul><ul><li>Unique visitors (if platform allows tracking) </li></ul><ul><li>Donations/jobs </li></ul><ul><li>Relationships </li></ul><ul><li>Anecdotal </li></ul>
    83. 83. Social Network ROI Calculator
    84. 84. Additional Resources <ul><li>Beth’s Blog </li></ul><ul><li>http: //beth . typepad .com/ </li></ul><ul><li>We Are Media </li></ul><ul><li>http://www. wearemedia .org/ </li></ul><ul><li>TechSoup </li></ul><ul><li>http://www. techsoup .org/ </li></ul><ul><li>NTEN </li></ul><ul><li>http://www.nten.org/ </li></ul><ul><li>Huge conference (NTC) in San Francisco April 26-28 </li></ul>
    85. 85. Additional Resources <ul><li>Idealware </li></ul><ul><li>http://www. idealware .org/ </li></ul><ul><li>NetSquared </li></ul><ul><li>http://www.netsquared.org/ </li></ul><ul><li>Common Knowledge </li></ul><ul><li>http://www.commonknow.com </li></ul><ul><li>Every Weds. For next 5 weeks free webinars on social networking </li></ul><ul><li>Diosa Communications </li></ul><ul><li>http://www. diosacommunications .com/ </li></ul>
    86. 86. Additional Resources <ul><li>Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0 </li></ul><ul><li>Technologies to Recruit, Organize and Engage Youth </li></ul><ul><li>by Ben Rigby </li></ul><ul><li>CauseWired: Plugging In, Getting Involved, Changing the World </li></ul><ul><li>by Tom Watson </li></ul><ul><li>Here Comes Everybody: The Power of Organizing Without </li></ul><ul><li>Organizations by Clay Shirky </li></ul>
    87. 87. Big Vision Consulting <ul><li>Strategic Consulting </li></ul><ul><li>Social Web Empowerment </li></ul><ul><li>Blogging </li></ul><ul><li>Podcasting </li></ul><ul><li>Career coaching </li></ul><ul><li>www.brittbravo.com </li></ul>
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