Britt Bravo   Getting The Word Out About Your Cause With Blogs, Podcasts & Social Networks
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Britt Bravo Getting The Word Out About Your Cause With Blogs, Podcasts & Social Networks

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Britt Bravo   Getting The Word Out About Your Cause With Blogs, Podcasts & Social Networks Britt Bravo Getting The Word Out About Your Cause With Blogs, Podcasts & Social Networks Presentation Transcript

  • Getting the Word Out About Your Cause with Blogs, Podcasts & Social Networks Presented by CAMEO Instructor: Britt Bravo
  • Using ReadyTalk
    • Questions or comments?
    • Chat
    • Raise hand button
    • “ Voice activated”
    • * 6 = Mute
    • *7 = Unmute
    • Send your email by Chat if you would like a copy of the presentation.
  • Big Vision Consulting
    • Strategic Consulting
    • Social Web Empowerment
    • Blogging
    • Podcasting
    • Career coaching
    • www.brittbravo.com
  • Agenda
    • Blogs
    • Podcasts
    • Social Networks
  • Center for Financial Inclusion Blog at ACCION International
  • Events
  • Resources
  • Urban Sprouts Blog
  • Comments
  • Don’t be afraid of comments
  • Blogroll
  • NetSquared Community Blog
  • River Dancers Blog
  • River Dancers Site
  • Artizen Coaching
  • Life Unfolds Blog
  • Awaken Cafe
  • Awaken Café Blog
  • Blog Content
    • What goal are you trying achieve?
    • Who are you writing for?
    • Who else is writing about the same topics?
    • What will the tone be?
    • Who will write it?
    • What images will you use?
  • Search for photos with a Creative Commons License
  • Tools
    • Blogger.com
    • WordPress.com
    • TypePad
    • WordPress.org
    • MovableType.org
    • MovableType.com
  • Choosing Your Blogging Tool
    • What features and functions do you need?
    • What is your budget?
    • What is your technical expertise?
    • How soon does it need to go up?
    • What is your “exit plan”?
  • Blog Management
    • Comments: Make it easy and moderate
    • Editing: Keep red pen use to a minimum
    • Guidelines: Encourage creativity and consistency
  • Generating Community & Traffic
    • Read and comment on other blogs
    • Have a blogroll
    • Link to other bloggers in your posts
    • Make commenting easy
    • Allow subscription by rss and email
    • Use images and multi-media in posts
    • Write titles people are searching for
  • Generating Community & Traffic
    • Make it easy to share posts with others
    • Ask questions
    • Be opinionated
    • Host a contest
    • Participate in carnivals and memes
    • Invite guest bloggers to participate
    • Integrate your blog into other social networks
  • Tracking Tools
    • Feedburner
    • Feedblitz
    • Google Analytics
    • Site Meter
    • StatCounter
    • Technorati
    • Google Alerts
    • Google Blog Search
    • Twitter Search
    • PostRank
  • Tips
    • The best person to blog, is the one who wants to blog.
    • Keep a list of “bloggable” topics.
    • Write titles people are searching for.
    • Lists and how-tos are always popular .
  • Tips
    • Make it easy to subscribe, comment, and share.
    • Remember that people skim on the web.
    • Include images with every post.
    • Don’t sound like you know everything.
  • Idealist Podcast
  • Craigslist Foundation Podcast
  • Voices on Genocide Prevention Blog
  • UNICEF Podcast Landing Page
  • FIELD Project’s Practitioner Resources
  • Trainings as Podcasts
  • SBA Podcasts
  • KnitPicks
  • KnitPicks Podcast
  • The Process
    • Record
    • Edit
    • Convert to MP3 (if not already)
    • Upload to hosting service
    • Publish
    • Promote
    • Track
  • Content
    • What goal are you trying to achieve?
    • Who are you producing it for?
    • Who else is producing podcasts around the same topics?
    • What will the format be?
    • How often will you post shows?
    • Who will produce it?
    • Will you use music? If so, from where?
  • Music
    • Podsafe Music Network
    • Opuzz
    • Free AudioClips.com
    • FlashKit
    • Creative Commons’ OWL Music Search
  • Olympus Digital Recorders
  • Zoom H2
  • MicroTrack II
  • Marantz PMD 660
  • Electro Voice 635A Microphone
  • LightSnake USB Microphone Cable
  • Logitech ClearChat Pro USB Headset
  • Recording & Editing Software
    • * Sampler*
    • Audacity (free & open source)
    • Garageband (free with Mac)
    • Ecamm Call Recorder for Skype (Mac)
    • Pamela for Skype (PC)
    • Cinch.blogtalkradio.com (Record by phone)
    • Conference call service (Record by phone)
  • Hosting
    • *Sampler*
    • Liberated Syndication
    • OurMedia
    • PodBean
    • HipCast (can also use for recording)
    • Switchpod
  • Which Tools Should I Use?
    • What kind of recording do you need to do?
    • What kind of editing do you need to do?
    • Do you want to host it on your site or elsewhere?
    • What is your budget for the project?
    • What is the level of staff expertise?
    • Do you have access to technical support?
  • Promotion
    • List in podcast directories
    • Provide subscription instructions
    • Repurpose transcripts in newsletter and blog
    • Share on Twitter and with social networks
    • List in email signature
    • Feature on home page
    • Create a landing page
    • Host contests
    • Ask listeners to contribute content
    • Join podcasting communities
  • Tracking
    • Downloads
    • Feedburner
    • Comments
    • Google Alerts
    • Twitter Search
  • Tips for Getting Started
    • Shoot for 25 min, or less (average commute time).
    • Don’t submit to directories until you have a few shows posted.
    • Intros and outros are an opportunity to promote your organization.
  • Tips for Getting Started
    • Explain how to listen and subscribe to your supporters.
    • Allow supporters to listen online as well as by subscription.
    • Create a blog where you can post show notes.
  • Social Networking More Popular Than Email
    • “ New stats from Nielsen Online show that by the end of 2008, social networking had overtaken email in terms of worldwide reach. According to the study, 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.”--Mashable
  • General Social Networks
  • Niche Networks
  • “ White Label” Software
  • Top 25 Social Network Rank
  • Individual Presence
  • Organizational Presence
  • ACCION USA Facebook Page
  • ACCION USA Facebook Cause
  • ACCION USA MySpace Page
  • ACCION USA MySpace Cause
  • Jennifer Lee on Facebook
  • Right Brain Business Plan Facebook Page
  • Awaken Café on Facebook
  • Awaken Café on Yelp
  • Awaken Café on Twitter
  • Jennifer Lee/ Artizen Coaching on Twitter
  • Global Girlfriend
  • Global Girlfriend/ Stace Edgar on Twitter
  • LinkedIn
  • Kiva on LinkedIn
  • Kiva.org on LinkedIn
  • Tu Diabetes on Ning
  • Rural Learning Clusters
  • Knit Picks
  • Tips for Using Social Networks
    • Go where your audience is.
    • Learn about the network’s culture.
    • Balance friending and being friended.
    • Balance talking and listening.
    • Reply to comments and messages.
    • Complete your profile
  • Tips for Using Social Networks
    • Create a “friending” policy.
    • Welcome new users. Read their bios.
    • Use an authentic, personal voice.
    • Link to your other online presences.
    • Advertise social networking presence on your website.
  • Measuring Impact
    • Number of friends/followers
    • New members
    • Number of comments/messages/blog posts
    • Referrals back to website
    • Unique visitors (if platform allows tracking)
    • Donations/jobs
    • Relationships
    • Anecdotal
  • Social Network ROI Calculator
  • Additional Resources
    • Beth’s Blog
    • http: //beth . typepad .com/
    • We Are Media
    • http://www. wearemedia .org/
    • TechSoup
    • http://www. techsoup .org/
    • NTEN
    • http://www.nten.org/
    • Huge conference (NTC) in San Francisco April 26-28
  • Additional Resources
    • Idealware
    • http://www. idealware .org/
    • NetSquared
    • http://www.netsquared.org/
    • Common Knowledge
    • http://www.commonknow.com
    • Every Weds. For next 5 weeks free webinars on social networking
    • Diosa Communications
    • http://www. diosacommunications .com/
  • Additional Resources
    • Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0
    • Technologies to Recruit, Organize and Engage Youth
    • by Ben Rigby
    • CauseWired: Plugging In, Getting Involved, Changing the World
    • by Tom Watson
    • Here Comes Everybody: The Power of Organizing Without
    • Organizations by Clay Shirky
  • Big Vision Consulting
    • Strategic Consulting
    • Social Web Empowerment
    • Blogging
    • Podcasting
    • Career coaching
    • www.brittbravo.com