Business, Ethics & Social Networks

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A presentation for the Professional Ethics Network, at the University of Leeds, on the leadership and ethical issues surrounding social networks

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Business, Ethics & Social Networks

  1. 1. business, ethics &social networks mick yates www.leader-values.com visiting professor, University of Leeds
  2. 2. leadership 2
  3. 3. • leadership is more than management• leaders have a rock-solid value system which is congruent with their followers• leaders are interdependent with followers• leaders always accelerate change 3
  4. 4. • leadership is more than management• leaders have a rock-solid value system which is congruent with their followers• leaders are interdependent with followers• leaders always accelerate change• leaders make the complicated simple• leaders are story tellers 4
  5. 5. 5
  6. 6. 6
  7. 7. 7
  8. 8. • Click to edit Master textLeadership is the energetic process of stylesgetting people fully and willingly committed to a new and sustainable course of action,to meet commonly agreed objectives whilst having commonly held values 8
  9. 9. distributedleadership 9
  10. 10. 10
  11. 11. who do you go to? • for work advice • for problem solving • for career advice • for new ideas • for political issues 11
  12. 12. 12 48
  13. 13. 13
  14. 14. networks of trust 1. purpose 2. member identity 3. actionability 4. searchability 5. trustworthiness 14
  15. 15. • Click to edit Master text styles distributed leadership is built oncommon tasks and shared values in a networked organization 15
  16. 16. 16© mick yates 2011 page
  17. 17. 17
  18. 18. distributed loose-tightleadership innovationnetworks strategic of trust choices 18
  19. 19. global enterprise envision enable empower energizedistributedleadershiploose-tightinnovationnetworks of truststrategicchoices 19
  20. 20. global enterprise envision enable empower energizedistributed common values roles & responsibilities training & development “action learning”leadership common purpose decision processes delegation of authority minimum layering integrate paradoxesloose-tight knowledge sharing success models reward innovation encourage changeinnovation networks of innovation local innovation technologynetworks collective purpose searchability communities of actionability of trust member identities excellencestrategic global / local knowledge common systems integrated goal setting communicationchoices customer common work-culture feedback systems facilitate understanding OGSM “walk the talk” technology impact 20
  21. 21. values & culture 21
  22. 22. big data 22
  23. 23. 5 exabytes 23
  24. 24. 180,000 xLibrary of Congress 1,800 Exabytes 25
  25. 25. $1.7 trillion 2015 26
  26. 26. $670 billion 2015 27
  27. 27. market “push” 28
  28. 28. if you like this ... 29
  29. 29. you “pull” you access what you like you decide your pathway you ignore you balance 30
  30. 30. customer owns the data 31
  31. 31. data security data value data insight 32
  32. 32. social media 33
  33. 33. social mediainternet-based applications thatuse web 2.0 technology& that allow the creation &exchange of user-generatedcontent Andreas Kaplan and Michael Haenlein 34
  34. 34. social media hasovertaken pornas the #1 web activity 35
  35. 35. mashable 36
  36. 36. 2007
  37. 37. 2011 38
  38. 38. 21
  39. 39. 22
  40. 40. 23
  41. 41. 24
  42. 42. 25
  43. 43. 26
  44. 44. privacy 45
  45. 45. social cycle 46
  46. 46. social cycle 1. experiences 2. platforms 3. advocacy 47
  47. 47. © mick yates 2012 page10 48
  48. 48. © mick yates 2012 page10 49
  49. 49. 50
  50. 50. social cycle 1. experiences 2. platforms 3. advocacy 51
  51. 51. 53
  52. 52. social cycle 1. experiences 2. platforms 3. advocacy 54
  53. 53. 55
  54. 54. communication 2.0 loichay.tumblr.com 56
  55. 55. influence 2.0 1% CREATORS 9% EDITORS 90% AUDIENCE Jakob Nielsen, Participation Inequality: Encouraging More Users to Participate 57
  56. 56. social curation 58
  57. 57. social recommendation 59
  58. 58. personal & social 60
  59. 59. strategies 61
  60. 60. personal social legal economic 1. responsibilities 62
  61. 61. 2. simple guidelines 63
  62. 62. 3. simple tests 64
  63. 63. 4. simple policy 65
  64. 64. 5. trust yet verify 66
  65. 65. 6. curiosity not walls 67
  66. 66. 7. sanctions © mick yates 2012 page 68
  67. 67. business, ethics &social networks mick yates www.leader-values.com visiting professor, University of Leeds

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