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Slideshow transcript
Slide 1: Mar.08 Power to the PeoPle SoCIAl MeDIA trACKer v .3
Slide 2: Power to the people - Social Media Tracker Wave 3
Slide 3: 3 Welcome to Wave 3 04 Introduction 06 Methodology 10 What is Social Media? 12 Global Snapshot 18 Blogging 34 Social Networking 48 Sharing Content 56 Consuming Content 76 Final Word
Slide 4: Introduction Welcome to Universal McCanns global research into the This latest report demonstrates the continued growth of social impact of social media. This project is an ongoing commitment media, the impacts of this are huge. by Universal McCann to measure consumer usage, attitudes and • The vast majority of users are producing content and there interests in adopting social media platforms and is the largest is an ongoing shift towards participation. exploration of its kind. It aims to provide the facts behind the hype. • Media consumption is internationalising along language lines thanks to global social platforms. The first study was published in September 2006 (Wave 1) and the second study in June 2007 (Wave 2). This report (Wave 3) • Consumers are moving to on-demand media such as video brings together the latest results from Wave 3 as well as tracking clips and podcasts. the evolving trends since Wave 1. Wave 3 surveyed 17,000 internet users in 29 countries and was completed in March 2008. • The role for advertisers and brands has never had so much potential – branded applications, content and services all Since Wave 1 in September 2006 the research has created offer huge potential in social media. genuine insights on the patterns of usage, such as China having more bloggers than the US, emerging markets leading take up and • Emerging internet markets are leading the way in usage, Japan shunnin
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