Peak End Rule

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This is a rule created by Nobel Prize winner Danny Kahneman detailing how people remember different experiences with a particular thing. Its not the average across all... its the top one and the last …

This is a rule created by Nobel Prize winner Danny Kahneman detailing how people remember different experiences with a particular thing. Its not the average across all... its the top one and the last one

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  • peak-end rule, we judge our past experiences almost entirely on how they were at their peak (pleasant or unpleasant) and how they ended. Virtually all other information appears to be discarded, including net pleasantness or unpleasantness and how long the experience lasted.

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  • 1. ‘ Peak - end rule’ on people’s memory of experiences Source: ‘Peak End Rule’Danny Kahneman, Nobel Prize Winner ‘ Peak – end rule’ We judge our past experiences almost entirely on how they were at there peak and how they ended Net pleasantness or unpleasantness, or the length of the experience is almost entirely disregarded