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Slide 1:Key rules about digital and social media ? WATJ PEPSI 1. Entertainment / Information 4. Add to the users experience skittles Intel 7. Taking a lifestyle approach bugaboodaytrips 10. Satisfying a need greater than product 13. Drive the Egoboo – push the egos of the users Xbox Live Halo 3 Scoreboard Champion’s League predictor 16. Adding a simple service



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