What are these insights all
about
Insight occurs when people recognize
relationships or make associations
between objects and actions that can help them
sol...
So it is about recognising
relationships
Relationships between ??
Everything you can get your
hands on
                   QUANTITATIVE
                    RESEARCH
 OBSERVATIONS           ...
One way to do it is through S.A.M.

               Social                          Actions
            Who they do the    ...
Start with all the clients   data
Then all the agency   data
books
experiences   internet                   travelling




 Then mix it from everywhere else
                         f...
But it is important to become more

insightful
Steps to being more Insightful
1. Ask more thoughtful questions
2. Look beyond the obvious
3. Don’t be afraid to reframe t...
You can also train   yourself to
be more insightful
Never stop practising
Keep feeding your brain with

information every moment you can
books
experiences   internet                   travelling




 Get it from anywhere
                         faces

      ...
Keep reframing things you see

everyday
Keep connecting different things

you see at anytime
Because   practise makes
perfect
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How To Create An Insight

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This is just a short little presentation on how to create an insight. Its a bit of a black box the whole insight thing. But I think you can train yourself to deliver them

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How To Create An Insight

  1. 1. What are these insights all about
  2. 2. Insight occurs when people recognize relationships or make associations between objects and actions that can help them solve new problems. Britannica
  3. 3. So it is about recognising relationships
  4. 4. Relationships between ??
  5. 5. Everything you can get your hands on QUANTITATIVE RESEARCH OBSERVATIONS DATA TRENDS QUALITATIVE NEWS RESEARCH ARTICLES REPORTS
  6. 6. One way to do it is through S.A.M. Social Actions Who they do the What action /s they action with do Motivations What they think or feel = Insight
  7. 7. Start with all the clients data
  8. 8. Then all the agency data
  9. 9. books experiences internet travelling Then mix it from everywhere else faces TV Music places Film
  10. 10. But it is important to become more insightful
  11. 11. Steps to being more Insightful 1. Ask more thoughtful questions 2. Look beyond the obvious 3. Don’t be afraid to reframe the problem
  12. 12. You can also train yourself to be more insightful
  13. 13. Never stop practising
  14. 14. Keep feeding your brain with information every moment you can
  15. 15. books experiences internet travelling Get it from anywhere faces TV Music places Film
  16. 16. Keep reframing things you see everyday
  17. 17. Keep connecting different things you see at anytime
  18. 18. Because practise makes perfect
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