How To Create An Insight

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This is just a short little presentation on how to create an insight. Its a bit of a black box the whole insight thing. But I think you can train yourself to deliver them

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How To Create An Insight

  1. What are these insights all about
  2. Insight occurs when people recognize relationships or make associations between objects and actions that can help them solve new problems. Britannica
  3. So it is about recognising relationships
  4. Relationships between ??
  5. Everything you can get your hands on QUANTITATIVE RESEARCH OBSERVATIONS DATA TRENDS QUALITATIVE NEWS RESEARCH ARTICLES REPORTS
  6. One way to do it is through S.A.M. Social Actions Who they do the What action /s they action with do Motivations What they think or feel = Insight
  7. Start with all the clients data
  8. Then all the agency data
  9. books experiences internet travelling Then mix it from everywhere else faces TV Music places Film
  10. But it is important to become more insightful
  11. Steps to being more Insightful 1. Ask more thoughtful questions 2. Look beyond the obvious 3. Don’t be afraid to reframe the problem
  12. You can also train yourself to be more insightful
  13. Never stop practising
  14. Keep feeding your brain with information every moment you can
  15. books experiences internet travelling Get it from anywhere faces TV Music places Film
  16. Keep reframing things you see everyday
  17. Keep connecting different things you see at anytime
  18. Because practise makes perfect
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