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How To Create An Insight
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How To Create An Insight

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This is just a short little presentation on how to create an insight. Its a bit of a black box the whole insight thing. But I think you can train yourself to deliver them

This is just a short little presentation on how to create an insight. Its a bit of a black box the whole insight thing. But I think you can train yourself to deliver them

Published in: Business, Self Improvement

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  • 1. What are these insights all about
  • 2. Insight occurs when people recognize relationships or make associations between objects and actions that can help them solve new problems. Britannica
  • 3. So it is about recognising relationships
  • 4. Relationships between ??
  • 5. Everything you can get your hands on QUANTITATIVE RESEARCH OBSERVATIONS DATA TRENDS QUALITATIVE NEWS RESEARCH ARTICLES REPORTS
  • 6. One way to do it is through S.A.M. Social Actions Who they do the What action /s they action with do Motivations What they think or feel = Insight
  • 7. Start with all the clients data
  • 8. Then all the agency data
  • 9. books experiences internet travelling Then mix it from everywhere else faces TV Music places Film
  • 10. But it is important to become more insightful
  • 11. Steps to being more Insightful 1. Ask more thoughtful questions 2. Look beyond the obvious 3. Don’t be afraid to reframe the problem
  • 12. You can also train yourself to be more insightful
  • 13. Never stop practising
  • 14. Keep feeding your brain with information every moment you can
  • 15. books experiences internet travelling Get it from anywhere faces TV Music places Film
  • 16. Keep reframing things you see everyday
  • 17. Keep connecting different things you see at anytime
  • 18. Because practise makes perfect