What are these insights all
about

Insight occurs when people recognize
relationships or make associations
between objects and actions that can help them
solve new problems.
Britannica

So it is about recognising
relationships

Relationships between ??

Everything you can get your
hands on
QUANTITATIVE
RESEARCH
OBSERVATIONS DATA
TRENDS
QUALITATIVE
NEWS RESEARCH
ARTICLES REPORTS

One way to do it is through S.A.M.
Social Actions
Who they do the What action /s they
action with do
Motivations
What they think or
feel
=
Insight

Start with all the clients data

Then all the agency data

books
experiences internet travelling
Then mix it from everywhere else
faces
TV Music
places Film

But it is important to become more
insightful

Steps to being more Insightful
1. Ask more thoughtful questions
2. Look beyond the obvious
3. Don’t be afraid to reframe the
problem

You can also train yourself to
be more insightful

Never stop practising

Keep feeding your brain with
information every moment you can

books
experiences internet travelling
Get it from anywhere
faces
TV Music
places Film

Keep reframing things you see
everyday

Keep connecting different things
you see at anytime

Because practise makes
perfect