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Communication Agency's Art Of War
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Communication Agency's Art Of War

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This is just something I wrote on how you could structure a medium sized media/communications agency of today against the philosophy of 'Art of War'.

This is just something I wrote on how you could structure a medium sized media/communications agency of today against the philosophy of 'Art of War'.

Published in Business , Economy & Finance
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  • Well explained.

    Stulangperdana
    www.mdamin76.com/
    www.sprintringtones.org/
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  • 1. COMMUNICATION / MEDIA AGENCY AND THEIR ART OF WAR
  • 2. FIVE KEY FACTORS
    • MORAL LAW
    • HEAVEN
    • RECONNAISSANCE
    • EARTH
    • COMMANDERS
  • 3. MORAL LAW What is an agency’s MORAL LAW
  • 4. HEAVEN
    • Delivering our ideal scenario for the agency. Short, medium and long term
      • Build and Strengthen Our Client Relationships.
      • Articulate and Implement Our Vision
      • Attract, Develop and Retain World-Class Talent
      • Develop Superior Product
      • Reinvent Our Business Model
  • 5. RECONNAISSANCE Develop rich and fluid understanding of: The Enemy’s Operations Compared to our Operations The Enemy = KNOWING THE WARZONE
  • 6. EARTH Creating a platform through understanding positive and negative elements that can deliver us to HEAVEN The danger: momentum of global players development and increasing their market position The distance : a long one The chance: agency is smaller and more agile to reflect changes of the industry. The open ground: New developing areas of content and digital The narrow passages: strategic offering and buying clout
  • 7. COMMANDERS We all command. Just from different points. Create as much emphasis on Commanders and leaders, to the frontline staff. Expand personality understanding Drive expertise and overall understanding across Business / Consumer / Marketing Collaborate for Alternative expertise
  • 8. Bringing the….. ART OF WAR To the strategic product
  • 9. STRATEGIC BLUEPRINT HEAVEN EARTH THE DANGER NARROW PASSAGES THE DISTANCE OPEN GROUND THE CHANCE MORAL LAW WAR DEPLOYMENT RECONNAISSANCE THEIR OPERATIONS THE ENEMY OUR OPERATIONS
  • 10. Bringing the….. ART OF WAR To daily operations
  • 11. METHOD AND DISCIPLINE Work better together Work better externally Minimise time on administration Have the ideal teams comparing behaviour and strengths
  • 12. ELEMENTS TO WAR
    • Create an ‘ART OF WAR’ Manifesto
    • ART OF WAR Room
    • Internal War Leaders - By Media / Industry / Clients.
    • Internal training exercises
  • 13. RECONNAISSANCE PYRAMID SOCIAL TRENDS INDUSTRY TRENDS QUANTITATIVE ANALYSIS QUALITATIVE Trends Research Business reports Media Planning tools (TGI UK) Focus Groups Ethnographic Research SINGLE INSIGHT A HUMAN TRUTH
  • 14. ALLIES Bring agencies back together through process and technology. Create individual process for strategy and execution for each client with each agency. Use Technology to communicate better with external agencies.
  • 15. Bringing the….. ART OF WAR To your agency