Climbing to the of Google in 2014

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From our Meetup on March 20, 2014. Details here:
http://www.meetup.com/all-things-wordpress/events/167348272/

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Climbing to the of Google in 2014

  1. 1. brought to you by Climbing to the top of Google in 2014
  2. 2. Since we’ve been gone... brought to you by ● Jetpack 2.9 with Related Posts ● Akismet 2.6 ● Next month is CSS ● More SEO from Jenny ● WordPress 3.9 beta ○ Live previews of widgets ○ Updates to TinyMCE; no more “paste from Word” ○ Drag and drop images into editor
  3. 3. SEO is like...
  4. 4. 1597 lines • 1.6 MB 423 lines • 0.5 MB
  5. 5. 1. Keywords: Do whatever Jenny Munn says. 2. Make sure Google knows what you have and can understand and appreciate it. 3. Make sure Google knows that you’re popular via backlinks and social discussion. Three areas of SEO
  6. 6. Track your performance
  7. 7. A brief history of SEO
  8. 8. Google doesn’t search the internet
  9. 9. PageRank isn’t dead
  10. 10. Speed tools.pingdom.com
  11. 11. Mobile ami.responsivedesign.is
  12. 12. Mobile 2012 2013 2014
  13. 13. Social impact
  14. 14. Google Authorship
  15. 15. Google Authorship
  16. 16. Google Authorship
  17. 17. Testing Google Authorship Rich Snippets Testing Tool
  18. 18. Google Authorship
  19. 19. WordPress SEO by Yoast
  20. 20. Optimize images
  21. 21. Optimize images 2 cu ft, 6” deep 4 cu ft, 3” deep
  22. 22. Optimize images
  23. 23. Canonicalization and redirects GreenMellenMedia.com GreenMellen.com GreenMellenMedia.org GreenMellonMedia.com GreenMelonMedia.com → www.GreenMellenMedia.com
  24. 24. EMDs and URL Structure
  25. 25. Questions? Need help? ● Do you have Google Analytics set up? ● Do you have Google Authorship configured? ● Do you have WordPress SEO installed?
  26. 26. April 17: CSS and WordPress

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